Stay Ethical and Align Yourself with the Right People

Stay Ethical and Align Yourself with the Right People

Ethics in this industry are paramount to your success. Reputation is everything, and if you ruin it with poor decisions, and a poor understanding of how others can affect you, all of your efforts will be wasted.

The first thing you have to do is maintain a system of ethical standards for yourself. For example, what’s your rule on refunds? Is it one rule across the board, or are you flexible?

It’s okay to be hardnosed about it, but you need to ensure everyone is made aware ahead of time, and don’t sneak some small print into your copy that hides it from your prospective buyer.

What about things you recommend? Are you the type who sees it as a free-for-all where you’ll promote anything and everything to your customers, and say it’s their fault if they buy something wrong?

Or do you shoulder the responsibility of giving your audience good advice on what to spend money on, even if it’s not something that you, yourself are selling? Think of how you would want to be treated.....