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AI Is a Great Tool for Getting More from Your Content

One thing all marketers should excel at is getting more mileage from their content. You are in need of regular content across so many different platforms and for multiple purposes, so it’s wasteful if you don’t maximize the use of every piece.

There are two ways AI (artificial intelligence) can help you with this concept. First, if you’re a marketer who purchases private label rights (PLR), you can get more out of your readymade content by pairing it with AI.

For example, let’s say you bought a 400-word article about survival gardening. You can feed that into an AI tool and ask it to expand on the topic so that you have a 1,500-word pillar blog post that has potential to rank well in the SERPs (search engine results pages).

You can also ask it to change the slants or personalization for the piece of PLR so that you can use it for multiple audiences. A simple article about self defense for survival can be altered from a general audience to one for women, or one for non-lethal methods.

Repurposing content is another way AI can help you get more from your content. Whether it’s PLR that you bought or content you created (or even had AI create), this is something AI excels at.

So if you created a blog post, you can have AI repurpose it into many different formats. It can extract something for a social quote poster. It can take the main points and turn them into a listicle article.

It can take the steps in the article and create an infographic, even telling you what icons or images should accompany each one. It will take long sections and distill it into a phrase or sentence.

If you need a Pinterest image, it can create that for you – or something visually stunning for Instagram. If you want to turn your article into a podcast episode, it can do that – using your article as a transcription but adding more natural talking points to it.

It can do the same for turning it into a video, making it into a script you can use and even telling you what to put on the slides if you’re making a slideshow presentation. Now you instantly have a blog post, social media content, audio and video elements from one piece of content.

If you want to turn a 30 minute YouTube video into a 6-second short form TikTok video, it can tell you how to do that, too. You can even have it take materials and create outlines for Webinars or live streams if you want to repurpose it in that manner.

For Free or Paid Traffic AI Can Ramp Up Your Conversions

One things many marketers have trouble with is traffic generation. They spend hours research topics, using keywords and trying to gain traction, but it never happens. They envy people with deep pockets who can spend money on ad campaigns, targeting the perfect audience to showcase their ads to.

But whether you’re using free traffic strategies or paid campaigns, artificial intelligence (AI) can help you get more conversions. All of the content in the world won’t help if your content doesn’t get the clickthrough, or findability that it deserves.

High conversions require many different elements that AI can assist you with, starting with knowing what your target audience is even interested in. You wouldn’t believe how many marketers don’t bother researching what the needs of their audience are.

Part of getting the clickthroughs you want is based on the topic, but also how it’s presented. The slant matters – as does the personalization showing it’s tailored directly to their needs.

Ai can help you develop a content strategy that appeals to your audience more than generic content will. For example, a blog post titled, “Tips for Better Marketing Strategies” isn’t going to results in much traffic.

But if you target an audience and use something like, “10 Easy-to-Implement Marketing Strategies for Seniors,” it’s more likely to get their attention and make them want to see what you have to say.

In addition to audiences and slants, Ai is going to help you master search engine optimization (SEO). It can see what’s performing at the top of the SERPs (search engine results pages), and give you an action plan to bump those top ranking sites and replace them with your own link.

Every little thing that play a role in whether or not people go to your site via organic methods can be boosted by AI. Even making sure your site is user and mobile-friendly so you don’t sabotage your ability to rank in Google can be improved by AI.

For paid ads, AI can help with making sure your targeting is on point. You’ll have a precision-based campaign based on the right demographic and it can come up with split testing options to maximize the ROI (return on investment) for you.

If there is any sort of bottleneck in your funnel – from the time your audience sees your initial content to the time they abandon your link or offer, AI can help you identify and take corrective measures to prevent any obstacles in your business.

Use AI for Content Domination in Your Niche

Most marketers are using artificial intelligence (AI) for two primary purposes – research and content development. AI is a wonderful tool to have at your side for digging into the details about your niche, target audience, and strategy.

It helps you get an upper hand over the competition and even has built in predictive analysis that helps you stay one step ahead in positioning yourself as an innovative thought leader.

Content is king online, and that’s a saying that’s held true over the years. Whether it’s text, audio, or visual, content is how consumers absorb information, get educated and informed, and ultimately, are swayed into making a buying decision.

You can use AI to help you dominate the online content in your niche by using it in several ways. If you are in a fast-moving or evolving niche, it can keep you abreast of trends and changes in your niche that you may not have known about yet.

It can spot patterns online – using social listening technology – and inform you about what the most in demand topics or media formats are in that moment. Every step of the way, your content will be fresh and up to date, never stale or out-performed by the competition.

If no one else is stepping up to serve the audience about a topic they’re hungry for, AI can tell you what that topic is so you can quickly fill that role for consumers and gain respect for meeting their needs.

Your content can be personalized for specific audiences, including using tailored storytelling and neuro-linguistic programming (NLP) strategies to heighten their response to your work.

You can also dominate based on the quality and quantity of content AI helps you create. If you’re not a very good writer, AI can spiff up your work, expand on points to ensure the readers’ needs are met, and help you deliver flawless content.

If your competitors are publishing 2-3 blog posts per week and you’re struggling to keep up with them, you can lean on AI to help you not only catch up, but outperform their pace.

One thing AI is very good at when it comes to content domination is in allowing you to publish across many platforms all at once. It can create a pillar blog post on a topic that will rank well in Google, and create supplementary materials to publish on Facebook, TikTok, YouTube, Pinterest, Instagram, and even send to your subscribers via email.

This allows you to have blanket coverage of the topic instead of having to create and publish one piece at a time, because by then others may have capitalized on certain platforms and you’ll be a follow-up contender.

AI Is Capable of Expanding Your Audience Reach

Reaching more people is a problem many marketers experience – regardless of what niche or business model they’re pursuing. But artificial intelligence (AI) can help you with this struggle.

One reason why content might have poor reach is that it’s too broad or generic for your audience to want to click on or share with others. AI can personalize and tailor your content for many different demographics.

So you can have the same concept being written for men or women, seniors or college students, and so on. You can start with one piece and feed it to AI for it to personalize so that you can share it for each demographic.

If you don’t know who all could be a potential target for the content, ask AI – it can help you come up with a list of potential readers (or buyers), including many you may not have considered so far.

Not only can the content address a particular audience, making them more likely to click through and read it because it appears to be speaking to them and their needs, but it can optimize the content so that it ranks for that demographic and keyword phrase in search engines.

Even if your content has a broad audience, you can use AI to help you gain more free traffic with top positioning in the search engines. You can have it use the keyword phrases strategically, but also come up with meta data and schema markup to help you in this area, too.

Top rankings mean more traffic and a better reach than you had before! The same holds true for free traffic being generated from social media platforms. AI can pinpoint where your audience is, what kind of content they respond to, and even tell you what schedule to use (including frequency, time of day, and days of the week) to post.

Then, AI can map out weeks’ worth of content for you – including coming up with topics, hashtags to use, outlines or even creating the text, graphics, or video content that you want to post to your account.

If you are up against fierce competition and your reach is stifled because of this factor, AI can conduct a competitive analysis to see where your weak points are (and those of your competitors) to help you begin siphoning off some of their audience to pay more attention to your content than everyone else’s.

AI can hand over insight about your audience – their online behaviors, buying patterns and engagement – so that you quickly and easily rise to the top of your niche as a leader with his or her finger on the pulse of the industry’s needs.

You Can Pair AI with Freelancers for Amazing Results

Not everyone is eager to jump onboard the artificial intelligence (AI) train for full content creation. You may prefer human-generated content, but still not have the time to create the text, graphics or videos yourself.

In fact, this is a great way to get the best of both worlds. In order to achieve good results, you can use  AI to do the preliminary work before handing it over to your freelancers.

This step may even save you some money, depending on how the freelance worker operates or charges for your projects. Even if they don’t discount for providing them with the initial work, it’s going to help make sure you get the kind of deliverables you want without leaving it up to chance.

You can use AI for this purpose in a few different ways. First, get AI to conduct the research you need for the project. It can be the keyword phrases, topics, slants, and more.

Then, get AI to outline the project in its entirety. You can ask for a basic outline first. Then take each section and ask for an expansion outline. That way you’re giving the freelance service provider a detailed map of what to include in the content they create.

If you want to, you can even have AI crank out a list of instructions on how to write the best content for a specific topic or demographic and hand that over with the project specifications.

Another thing it can do for you is create a script for you to hand over to freelancers you hire for things like video creation. If you need an Explainer video, for example, get AI to make the script and hand it over to the freelance videographer to work with.

Sometimes they charge more for the creation of the script or content, and less if you only need your words turned into video. The same holds true with graphic designers. You can give someone the information to put on an infographic or other image and even get AI to describe what something like a product image should look like, which will help your freelancer.

If you want to, you can use a tool like MidJourney to create an AI version similar to what you want, which will help the graphic designer in their own creation. If you’re outsourcing things like ad creatives, AI can come up with the wording for your ad campaigns before the freelancer begins the design.

The Problem Marketers Have with Prompting AI

Whenever marketers find out about a new tech tool, they often rush into it using the bare minimum instructions they can grasp. Unfortunately with artificial intelligence (AI), this is going to result in poor deliverables, which sabotage your entire reason for using this technology.

Prompting is one of the most important lessons you can understand before using AI. You never want to rely on a single, generic prompt to use with this tool. For example, don’t just log in and type, “Write a 500-word blog post about how to make money online.”

Prompting needs to be far more detailed and it needs to be done more than once, in most cases, which is known as re-prompting or redirecting. When prompting AI, you may want to include files as part of the prompt, telling AI to write in a certain tone or style – or use the information you attach as the data it works from.

Even if you have no file, you can tell AI in your prompt how it should sound – such as professional, casual, motivational, etc. When it delivers the content, check the style and if you need it changed, ask for it to be altered to more professional, for example.

Another thing you can add to your prompt as a marketer is the length of your content, or how you want it formatted. Do you want a list or sub-headings used – or just paragraph form?

Let AI know before it begins. What about content for search engine optimization (SEO) purposes? Do you want to target a specific keyword phrase, or a cluster of keywords? If you tell AI, it will churn out content that can help you rise to the top of the SERPS (search engine results pages).

If you have specific thoughts about what should be included, be clear on that. If you just ask for ideas on making money online, it might come back with business models you don’t want to include, so give AI a list of what to focus on.

You can also ask it to write for a specific audience. Maybe you’re targeting women or seniors, rather than a general online audience. It can angle the piece to your demographic and that will convert better for you.

When redirecting AI after it delivers content, you can ask for revisions or expansions, or even ask it to eliminate certain sections. It might need to elaborate on a point it made or you may have to correct it on something it got wrong.

You can re-prompt it to alter the conclusion, turning it from a simple re-hashing of information to a strong call to action statement. It can even insert statistics or curate details into the piece to back up your talking points.

Creating Custom GPTs for Specific Use of AI in Your Marketing

Whenever a new type of tech gadget comes out, it’s usually based on a widespread, generic use because they want it to appeal to as many people as possible. That’s what AI (artificial intelligence) tools like ChatGPT are based upon.

But what’s more beneficial is when new evolutions of the original gadget are released that are tailored more to your individual marketing needs. OpenAI has given their paid ChatGPT users the ability to go ahead and create custom GPTs that will better serve their needs.

As long as you pay the minimum $20 a month for ChatGPT Plus, you can have access to the custom GPT builder, which is not nearly as intimidating as it sounds. It’s so easy to use that even the most tech-phobic people have no issue working with it to create something special for their business.

Once you have the paid ChatGPT version, log into your dashboard and click on Explore in the left sidebar. There, you’ll see an area at the top of the page where you can create a custom GPT.

When you click on this option, it opens up a developer dashboard. Your instruction area is on the left, and a preview of what it’s creating for you is on the right. The great thing about this is that it’s a super easy interface.

It asks you in casual conversation what you want it to make. You can tell it you want a GPT for whatever aspect of your business you struggle with. You might have it make a sales copy GPT, an affiliate review GPT, an influencer expert GPT, and so on.

It will help you name the GPT (which is important if you ever want to sell access to it). It then helps you create an image icon for it. It asks what you want it to focus on or avoid, and gives you the opportunity to add specific instructions.

You can alter the pre-made prompts if you want to, or edit any other information in the Configure area once you’re finished with the Create area. You can even upload documents to train your custom GPT if you want it to operate in a certain way or sound a certain way.

Once finished, you’ll see your custom GPT in the left sidebar of your dashboard so that every time you log into ChatGPT, you can use the generic version or go to your specialized GPT to get your work done in a way more tailored to your needs.

AI Can Serve as a Forward-Thinking Strategist for You

There are some industry experts who are well regarded as being thought leaders who people to turn to in an effort to see which way the wind will blow in their niche. It seems like they have a crystal ball and can see the future – even though they simply do great research and have good gut instinct when it comes to predicting what will happen.

Now, artificial intelligence (AI) is leveling the playing field for you, giving you that forward-thinking ability that you may not inherently possess. It’s not just about topics that will be in-demand, either.

While AI is great at predicting trends and behaviors based on past and current actions, it can help in many other ways, even assisting you with planning out your overall marketing strategy.

AI has the ability to access datasets that can show where the market will head. So instead of just asking it for some cutting edge content ideas, you can ask for more information on where to evolve or grow your business.

This may mean heading into a growing niche that complements the one you’re in now, or expanding your role in a new business model, like becoming an influencer on a social media platform for your niche topic rather than just publishing eBooks.

You may be stuck in a rut selling info products on a third party platform but AI lets you know about the TikTok shop and how some people are making millions selling journals there rather than on Amazon.

AI not only looks at consumer behavior and your market, but it keeps a sharp eye on your competition, seeing what they’re doing. It can help in so many ways that aren’t typical of online tech tools, too.

For example, if you give it your budget, it can look ahead at how you should be allocating your resources for the coming month so that you achieve maximum results from your online campaigns.

If you’ve suffered some setbacks and lost some revenue in the last month, ask AI to help you minimum your risk next month and recoup some of the losses. It can look at probabilities and help you forecast the best path forward for maximum earnings.

If you’re a work at home online entrepreneur, you might even struggle with your work-life balance, finding yourself burdened without any free time. Ask AI for help mapping out a formidable approach that alleviates some of the strain and helps you get more done in less time, whether it’s with batch work, use of better tools, etc.

Understanding How to Balance AI with Originality

There are many marketers who are going to surrender their original voice, their brand and any thoughts they have to artificial intelligence (AI), unfortunately. These people will not remain competitive because there is no originality that audiences seek.

You never want to be a sterile brand or leader in a niche, which is what AI will deliver if you let it have free rein over your business. So how do you use AI while still maintaining your own voice?

There are a few ways you can achieve this. First, do some preliminary work on the project before you log into ChatGPT or whatever AI tool you’re going to use. You want to stay sharp and know how to market with or without tech tools at your disposal.

Whether you’re brainstorming ideas for an eBook, making a list of SEO keywords, or thinking about which products to promote for a niche, get something ready to start with that you can provide AI before asking it to bring more information to the table.

Not only does this ensure you play a role in what’s created, but it gives AI a heads up about which direction you’re moving in. You can ask it to stay the course and expand on what you provide or ask it to come up with brand new concepts you haven’t even considered.

Another thing you can do to maintain originality is heavily prompt AI to get what you want. Most people know very little about prompting. They ask for the bare minimum, such as, “Write an article about how to lose weight.”

You want to continue prompting AI each step of the way with detailed involvement about what you want it to produce. When it delivers something, you can take the entire piece or a section of it and ask for revisions in a way that maintains your original goals and ideas.

Third, you can train your AI database to mimic your original style. You can attach content that you’ve created so AI can work from that style and voice rather than it simply tapping into a massive, random database others have created.

You can tell AI that you want your expertise and stylistic voice used for everything it creates. Any specific instructions you have can be added to the Custom Instructions area in ChatGPT so you won’t have to continually prompt it to remember each time.

These three tips combined will help you maintain originality when working with AI, so that you continue being a recognizable brand and not a content creator whose work is void of any human characteristics.

AI for Marketers Concerned About the Use of This Technology

Whenever any technology comes onto the scene, it immediately raises suspicion and concern, but with artificial intelligence (AI), the worry was heightened due to many factors.

One thing that concerns many marketers is how the AI is trained on data. Basically, it’s being fed billions of pieces of data in an effort to train it to think, behave and churn out results similar to how a human would.

But because it can access and scan huge datasets in mere seconds, its output is often flawless compared to some marketers who don’t have time or even access to all of that information.

It doesn’t typo or make spelling and grammatical errors. The finished content is usually pristine, but there are drawbacks you have to watch for. For instance, AI can fill in any gaps in information with something it makes up, and they admit this.

So if you’re a marketer utilizing AI in your business, you still have to do your due diligence in ensuring that whatever it creates is accurate and up to date. Timing is important because some AI models are writing based on information up to 2021, but not later than that.

If you’re someone who is worried about using AI, then the best way to handle that is to use a 3-pronged approach. First, go into the arrangement with AI using it as a partner or tool, rather than a crutch or freelancer.

If you’re bringing your own ideas into the mix, it has an original starting point with you at the helm. Secondly, you can use AI for brainstorming and improvements only. You don’t have to use it for full content creation.

You can come in with a basic outline and ask AI to expand on your points or ensure it fully covers a topic. Then you can create your content yourself and feed it back to AI, asking for insight on how to make it even better.

Third, you can maintain close oversight on your AI output. Read through everything it creates, ensure and double check for accuracy, and give yourself peace of mind that what you’re using it for is going to guide your audience in the right way.

AI isn’t a monster that is going to replace humans. It doesn’t mean the end of original ideas and human leadership. Al it does is provide a way for you to speed up your marketing and present the best quality for your readers possible – and that’s something we can all agree is beneficial for everyone.

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