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10 Secrets of Successful Marketers

10 Secrets of Successful Marketers

Everyone who gets into Internet marketing online looks for that special formula that will help them achieve success in the least amount of time. Whether they're frantically seeking push button profits, or simply hoping some guru will take them under their wing and teach them the ropes, it feels like it's based on luck or a lottery.

The truth is, each and every person striving for success as an online entrepreneur has it in them to succeed. The unfortunate part is that most people sabotage themselves with a broke and limited mindset.

Instead of looking so hard for some mysterious ancient scroll that delivers all of your dreams to you, give yourself a chance by embracing the lifestyles, habits, and mindset of people who know what it takes to reach their goals.

There are two different kinds of people who pursue this kind of career. The first are those who actively study and practice a change in habits, effort and mindset so that there is no obstacle they can’t overcome.

The second are people who brush off the concept of change completely. These are the frustrated individuals who falsely believe that if someone would simply lead them, they could succeed...

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Prepping Your Schedule and Daily To Do List

Prepping Your Schedule and Daily To Do List

The first thing you want to do is develop the routine add preparing for each day. Flying by the seat of your pants and randomly choosing which tasks to work on is not an effective way to conduct business.

You should have a list that has been prioritized according to what needs to be achieved each day in order for your business to be profitable for you. You can be as broad or detailed as you want, as long as the list you create helps guide you in what to do next.

Figure out a time that works best for you to create a daily to do list for your schedule. Some people like to have this completed before they go to bed each night. It gives them Peace of Mind and helps them sleep knowing they can hit the ground running the very next morning.

Others prefer to wake up, pour themselves a cup of coffee, and see what the day has in store for them before they get started. Both ways are effective, but if you think you have a tendency to forget something, you may want to do both.

Start by making your to do list for the next day each night. Then, revisit it in the morning and make sure nothing important was left off. If you want to approach it in a broad manner, then you might simply use keywords such as emails.

This might be all you need to remind you to go to your inbox and sort through the various communications that have come in and also send out your daily email to your niche subscribers.

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Make Sure You Have a Monetization Plan

Make Sure You Have a Monetization Plan

Monetization means to make money from your efforts. This is the goal of the majority of online senior marketers. But far too many of them think about the money they’re going to make after they’re done setting everything up.

They don’t realize that the time to bring in cash is from the moment you decide to start a business. It requires you to think strategically with every decision and action step you implement.

There are many who go through the motions of conducting marketing every day, and fail to monetize their efforts. They might publish a blog post and forget to include an affiliate link, or send out an email and not monetize it with something of value for their readers.

The Irony of Learning How to Make Money and Forgetting to Monetize

It’s exciting to be your own boss and have a business. If you’re new to being an entrepreneur, one of your biggest fears may have to do with the fear of failure. Because of this, maybe you work practically non-stop to find ways to avoid failure.

With that in mind, you spend a lot of time on the learning aspect of setting up and running the business. You spend time learning how to blog. You learn about which content is best and how to present it.

You learn about uploading images and creating eye-catching headlines and subheadings. You study material on how to make videos. When it’s time to make the videos, you buy a background screen or software so that you look professional.

You invest in a good microphone or headset. You practice the material that you’re going to share in your video. Networking is something that you think is a good way to avoid failure.

So you spend a lot of time making sure you make the right connections. You’ve created a list of people that you can turn to if need be for advice, for future joint ventures and more.

You’ve worked hard to create your products and you’re proud of the efforts that you’ve put in. While all of these are good things, they’re lacking one important aspect. If you do all of these things, but fail to monetize anything, you won’t have an income.

This is the step that causes some people to falter. They’ve worked so hard, so they can’t understand why they’re not making any money. That’s because the efforts that you do along the way of building your business must include ones that pay more often than not... 

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Generate Traffic to Build a List

Generate Traffic to Build a List

List building is one of the most lucrative, long-term strategies you’ll undertake as a senior online marketer. It’s primarily based on two things – your ability to create an enticing offer and your ability to generate targeted traffic.

A mailing list is a list of subscribers and their contact details that have given you permission to email them. You can message them with information about your business, new products that you’re launching, your latest blog posts and any affiliate recommendations that you make.

The readers who come to your site via search engines or social media will be presented with your opt in offer, which is the lead magnet you hope will convert them into subscribers.

Understanding the Concept of Getting Found

In order to get subscribers to your list, you first have to be seen by them. This means that you want to be driving traffic to your site. Without traffic, no one finds your blog and no one subscribes to your list.

The first thing to keep in mind is that you want to use strong titles on your website and in your blog post. These titles should tell your audience what you’ll be teaching them. For example, a bad title would be “Good dog, bad dog.”

It’s too vague and could be anything. A better title would be, “How to Stop Bad Behaviors in Dogs.” The first title tells the audience nothing about what they’ll see when they click on your website.

But the second title promises pet parents who have misbehaving dogs that they’re in the right place. When creating content for your blog posts, you should break it up into sections.

Each section should have its own subheadings. Like titles, you want these subheadings to tell your audience what content they can expect. Use keywords in your subtitles that you want to use in search engines in order to be found.

You’ll want to think about the terms that your audience will be searching for and use those as your primary keywords. If you’re not clear on which words may be relevant, you can use a keyword tool - but you can also use an online thesaurus to spark new ideas for keywords.

There are two types of keywords: broad and longtail. The best sites use a mixture of both in their content to draw in traffic and turn that audience into subscribers...

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Beginner Blogging for Seniors

Beginner Blogging for Seniors

Many older adults don’t know the fun and income potential that having a blog can give them. They avoid starting one because they’re worried it might be too difficult to get going or they fear they won’t be able to understand the set up process paired with the task of keeping it running over time.

They worry that maybe it’ll be too expensive to have a blog. Or they’re not sure how running a blog is going to help them make money online. The good news is, blogging is one of the easiest and most budget-friendly methods of starting a business online.

Anyone can do it – from young adults to those in their golden years. You can blog in any niche market, and it takes very little technical knowledge or time and money commitments to get the ball rolling.

A Blog Allows You to Keep Costs Low

If you’ve thought about the idea of starting a blog, but you’re worried that it will be too expensive, you’re not alone. A lot of seniors worry about incurring any extra expenses – especially when they’re pursuing this in an effort to bring money in.

This is a valid worry because many seniors live on a fixed budget. The idea of spending a lot of money on something you’re not sure of probably doesn’t thrill you. But if you’re thinking that you’re going to have to spend a lot to have this online presence that can help your business, you’re mistaken.

Having a blog can be inexpensive, especially when compared to the costs of setting up a professional website. You can purchase a domain for as little as $0.99 to $12 per year.

However, you may also want to purchase privacy protection for about $9.95. This protects your address and phone number from going out onto the web because it becomes publicly available information otherwise.

When you pay for privacy protection, the domain registers their address and phone number. You’ll also need a hosting account, which is what holds the files for your blog site.

You can find a host for as little as $4 a month - or even less. Some companies will both register your domain and host it as part of one set up, but many marketers don’t recommend this strategy.

The reason you need to have a blog is to have an online presence for your business – regardless of whether you sell products or services or promote them as an affiliate for other vendors...

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Pick the Best Business Model for Seniors

Pick the Best Business Model for Seniors

Running your own online business as a senior marketer starts by picking the best business model for your niche. There are several choices in online marketing that are suitable for anyone, especially those who want flexibility with their schedule.

These business models can be used to help you achieve the life that you want to live. Your choices can depend on how much you want to earn (and how fast), how much effort and time you’re willing to put into it, and how much (or how little) you want to learn.

One of the best ways to increase your income is to not only implement a single business model, but to have multiple ones to support you. You don’t have to do this immediately, but as time goes on, you can add on another business branch as you see fit.

Let Affiliate Marketing Pay for the Retirement You Desire

Your dream is obtainable. You can have the lifestyle that you want. It’s not out of your reach - regardless of your age. Some people have the desire to travel. Maybe that’s what you want to do, too.

You don’t want to be tied down to one location, but you still want to be able to bring in some extra money or even bring in the kind of income that can support your desire to travel all over the world.

Other people want to be able to spoil their grandkids. They want to buy nice things for them or have the freedom to be able to go places with their children and grandkids. To take them to amusement parks, day hikes, museums or to help financially support their family’s dreams.

Others want to have peace of mind when it comes to paying their bills. They don’t want to have to struggle to be able to do things. Seniors often find that when they reach a certain age, they either don’t have enough money or they want more so they can afford to do the things they want.

It’s not fun to get older and have to deal with financial pressure, too. Maybe you want peace of mind about your health. You don’t want to have to fret about paying for whatever it is you need to take care of.

If you need to go see a doctor, you want to be able to afford to go. If you want to join a gym or hire a trainer, you want the means to do so. If you want to buy exercise equipment, you don’t want to have to break your budget to get it. 

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Adopt the Mindset of a Go Getter Entrepreneur

Adopt the Mindset of a Go Getter Entrepreneur

In any endeavor that you want to succeed with, you’ll want to have the mindset of a go getter in order to get the necessary tasks completed and achieve your goals. But this is especially necessary when you want to become an entrepreneur.

You need to have this ambition, but it can’t be bought – it has to be learned. It helps you keep going and it can also work to help you overcome obstacles that get in your way. As a solo senior marketer, you’ll have many responsibilities resting squarely on your shoulders, and that can be a lot of pressure – especially for someone who is used to a team-based corporate environment.

So what exactly does a go-getter mentality look like – and how do you cultivate one so that you’re able to launch and grow an online niche business from start to expansion over time?

Why Do You Want to Work in Your Golden Years?

Anyone can become an entrepreneur. There’s no barrier based on age or financial circumstances, either. But something that is particularly helpful when becoming an entrepreneur is knowing the reason why you want to do something.

When you have a why, it can help you outline the tasks that you need to complete. But it can also lead you to develop a strategy for accomplishing your goals. Having a why works to keep you grounded and driven.

It’s your compass that leads you to want what you want, and it underscores your motivation. When you know your why, it gives you something to always look at when you’re struggling so that you can push through.

Some people feel their reason gives them a purpose. As you get older, your life purpose changes. If you have children, they might be grown - so that job you may have worked to support them no longer gives you that same level of motivation.

Once you retire, you can also lose your sense of purpose. Starting your own business as a marketer can give you a new direction or allow you to continue having purpose in life.

It gives you a reason to strive for something you want again. When you work in your golden years, having a reason why you’re doing this can be beneficial for your health and your cognitive function. 

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7 Mistakes Beginner Entrepreneurs Make

7 Mistakes Beginner Entrepreneurs Make

“Be willing to be a beginner every single morning.” - Meister Eckhart

It’s time to face the hard truth – you’re going to make mistakes.
No matter how smart you are or how strong you are, or how experienced you are, when you’re pursuing a new goal that you’re not familiar with, you WILL make mistakes.
We ALL will. It’s just part and parcel of the learning experience. Below, you’ll find 7 common mistakes that beginner entrepreneurs make. These mistakes MUST be fixed because they’re the cornerstones for building a solid, thriving business – in any niche/field.

1.No goals

You MUST have a goal… and you must know why you’re starting a business. What is motivating you to become an entrepreneur?
It’s imperative to know what you wish to achieve and why you want to achieve it. Many people decide to start a business for all the wrong reasons.

Maybe they see a friend or neighbor with a successful business and decide to ‘give it a try too’. Invariably, they find out real soon that the entrepreneurial journey is not a cake walk… and they quit.
They never really wanted to become an entrepreneur. It just seemed like a ‘cool idea’. Well, it doesn’t work that way.
You must have a goal, a strong why and a burning desire. Without these 3, you’ll not make it. You just won’t. Period.

2.No clarity

Once you have a goal, you’ll need clarity. How will you measure your success? For example, you may have a goal to start your own successful toy website.
That’s good… but do you know how much you want to earn? Do you know what toys you’ll sell? Will you be the vendor or will you be an affiliate?
So many questions – and you need to know the answers. The more answers you have, the more clarity you’ll have and that will help you when pursuing your targets, goals, etc.

3.No plan

Now that you have a goal and clarity, you need a plan. Like Dale Carnegie said, “An hour of planning can save you 10 hours of doing.”
You’ll need to know how you’ll get started and what you need to do to grow your business. There is a plethora of scenarios here because of the sheer variety of business models.

However, the fundamental truth remains – you must have a plan of action. Even if you’re unsure of where things may lead, having a plan helps. You can always make changes to the plan later as more details become available.
But when you’re starting out, you need a roadmap.

4.No milestones

Experienced mountaineers will tell you that you climb a mountain one step at a time.
The goal is to always put one foot in front of the other and keep your eyes on a target a short distance away. Because if you looked at the peak and how much further you had to go, you’d lose heart and feel like quitting.

In the same vein, building a successful business is like scaling a mountain. Success is at the peak, and it’s a slow climb up.
If you keep looking at the one big goal of making 6 or 7 figures a month, it’s easy to get discouraged. But if you focus on improving your current performance constantly, you’ll ultimately reach your goal.

Having milestones that you can aim for will help to keep you focused and motivated. For example, if your current monthly profits are around 10k, your next milestone may be 25k… and after that, 50k. Then 75k, 100k… and so on.
All these milestones will lead to your ultimate goal of a million dollars a month in profit, if that’s your goal.
So break down your large goals into less intimidating milestones and focus on hitting those constantly.

5.No routine

Author John Maxwell has a quote, “The secret of your success is found in your daily routine.”
He’s absolutely right. Too many beginner entrepreneurs try to wing it. Routine and discipline are anathema to them and they feel like such practices restrict them.

In reality, a good routine actually helps prevent stress and gives you more free time. You must have structure and a daily winning routine to follow. This will establish positive habits in your life which are conducive to winning and success.

Analyze your daily activities and understand that time and energy are like currency, and you must use them wisely. Everything you do should be taking you towards your goals. Eliminate time-wasting activities, energy sapping people and unnecessary distractions.
Create a routine that works well for you and follow it daily.

6.Not tracking

It’s easy to go off course if you don’t constantly check your bearings. That’s why pilots constantly check their coordinates even if the plane is on autopilot.
You need to do that too. Keep a journal or use an app to track your progress. Are you getting your tasks done on time?

Are your profits rising or dipping? Are there any areas in your business you can improve?
By tracking your time, tasks, and progress, you’ll have your finger constantly on the pulse of your business. You won’t veer off course, and you’ll always know where you currently stand and where you need to go.

7.Quitting too soon

Last but not least, NEVER ever quit. The journey to entrepreneurial success is NOT linear. It’s more of a roller coaster ride with wonderful highs and miserable lows.
That’s just the way it is. The price you pay for enduring the ride will be the success that’s ultimately yours. This is a journey that will demand everything from you.
It’s an exacting mistress who demands a price and insists that you pay it. It doesn’t tolerate fools and has no empathy for quitters.

But if you stay the course, she’ll smile on you and you’ll see the success your heart desires. So, never quit.
Change your route, change your approach, change your tactics – but don’t change your destination. Keep going.

Avoid these 7 mistakes and you’ll build a thriving business with bedrock certainty.

Top 3 Secrets Of Successful Solopreneurs

solopreneur

Top 3 Secrets Of Successful Solopreneurs

The idea of becoming a solopreneur has grown in leaps and bounds. Many people enjoy the idea of working for themselves while running a business that is manageable that they can set the hours and do the work on their own. If you are looking to become a solopreneur, take a look at these top secrets to see success!

Aim Small

There are a lot of business owners who want to aim big and make their business as large as possible. This may seem like a great idea, but then you are an entrepreneur instead. If you like the idea of being a solopreneur and just want to make enough to support yourself without the hassle of a big business, then your goal is to aim small and let the rest take care of itself. This can take a lot of pressure off and makes running your business easier.

Do Less Selling

Many solopreneurs feel like they need to do more selling to get anyone to take a look at them. They want to be heard above the crowd and get all of the sales possible. While it is noble to be so motivated to a goal, that is not how this is going to work. Overselling is going to annoy the customer and they may put you on mute in places like social media. Be more personable, meet the needs of potential customers, and find new ways to show your product, without the selling, and see how much that will make a difference.

Find Your Passion

If you are not passionate about your business, then you are going to get really tired of it quickly. Solopreneurs often are in charge of every aspect of the business. you will spend a lot of time around the product or service that you plan to offer as the business idea and it will be hard to stick with it some days when you are tired or frustrated. The good news is, if it is your passion, you will have a lot more good days than bad, and you can continue to turn this into a good profit. While you are at it, make sure to have a good accounting software or accountant by your side to help you continue making profits.

Becoming a solopreneur is a great way to start your own business while keeping it manageable enough to really enjoy. With the easy tips above, you can do this with no problems!

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Top 3 Reasons To Become a Solopreneur Today

solopreneur

Top 3 Reasons To Become a Solopreneur Today

The idea of becoming a solopreneur has really taken off. There are many people who are enticed by the freedom and the flexibility that comes with starting a business that they run and manage each day. They can get all of the benefits of being their own boss without having to hire others and worry about payroll and other headaches. Some of the top reasons why you should become a solopreneur today include:

To Control Your Schedule

One of the best things about being a solopreneur is that you get to control your own schedule. There is no boss to report to each day so the hours you work do not matter. You need to stick with the deadlines that you agree upon with your clients, but you will know about those upfront and can negotiate them. If you need an afternoon off for an appointment or want to take a vacation, or even if you know you work better late at night, you can make those decisions and tailor your schedule to fit that.

Choose Your Income

Many employees find that they are limited on how much they can earn. The human resources at the company may put a cap on it or they are not able to get a raise because of budget concerns and other issues. When you become a solopreneur, you get to choose how much you are worth. If you want a raise, you can take on more clients or change your rates. And you do not need to ask anyone for permission to do that.

Choose Who You Work With

How many times at work have you been stuck with a client or boss who does not share your visions or who seems to belittle you all the time. This can be a challenge but you keep going through it because you want that paycheck. When you become a solopreneur, you no longer have to feel stuck. You can choose which clients to work with. And you no longer have annoying or bad employees or a boss to report to at the end of the day.

There are many reasons why becoming a solopreneur is such a great option for so many people. You need to be motivated and organized to get it done, but for those who are ready to take control over their own lives, becoming a solopreneur is one of the best options out there. 

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