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Category Archives for "Entrepreneurship"

The Power of Ethics in Business and Why It’s So Important

The Power of Ethics in Business and Why It’s So Important

Business ethics focus on how your business should act to achieve its goals, while seeking to avoid harming other businesses or their employees and customers. In other words, business ethics sets the standards for how you and your employees run your business and act while running the business. Usually, these ethics reflect your values, morals, and high respect for your customers and others.

Here are five reasons why ethics are important to your business success.

They Improve Your Reputation

When you provide the same high level of service or experience for your customers every time, you set a positive reputation and expectation. This influences your audience to become loyal customers as they know what to expect. It even promotes word of mouth as they are more likely to share with friends, family, or co-workers.

They Allow You to Meet Your Customers Needs

Proper ethics means you value your customers' needs more than your own. If your customers are not happy or successful, neither are you. Meeting your customers' needs is the only way you can truly be successful.

They Improve Your Decision-Making Skills

Establishing business ethics from the start means you know what actions to take to get there. This makes the decision-making process easier as you have a clear plan to follow.

They Increase Your Profits and Investment Potential

Businesses that lack ethics or follow questionable ones reduce their investment potential. Investors need to know your abilities to be certain that they will receive a return on their investment. They know that questionable ethics means your business plan is likely unfinished, making you not a worthy investment. Proper business ethics means you are willing to make a trustworthy deal and have the resources to take consistent action to return the investment and more.

They Improve Your Productivity and Decrease Costs

Proper ethics leaves less room for mistakes. That’s because ethics act as a guideline or instruction book. That makes it more clear how to achieve appropriate results. Consistency ensures that you make fewer mistakes, and that alone will improve your ROI.

Establishing proper business ethics that keep your customers' needs first is important to establish sustainability and demand for your business. Through proper business ethics, you can keep your customers happy and increase productivity and profits.


Using Tools and Templates to Cut Corners Effectively

Using Tools and Templates to Cut Corners Effectively

One great way to utilize tools and systems within your online entrepreneurial business is to embrace the concept of tools and templates. Many newbies like to hang on to old fashioned ways of doing things because it's what they're used to.

If there is a tool that can quickly and easily help you achieve any of your goals, you may want to set aside the funds and invest in it. For example, instead of having to methodically map out your search engine optimization (SEO), you could use a plugin on your blog that has a form that you fill out to ensure everything is taken care of.

Templates are a great way to systemize elements of your business. Canva is a great example of this. This is a free tool that also has a professional paid level, that you can use to create many different things.

You can tap into readymade templates that you can use for things like eCovers, slide presentations, social marketing posts, and more. Using their free system, you can tailor these items to whatever types of fonts and colors you prefer.

If you want to, you can even create your own templates to use within their system over and over again. You can start from scratch once and then return to your own template repeatedly whenever you need to make a new object.

You can also create a template for things such as sales letters. If you sell the same types of things over and over again, it makes sense to have a template that you have tweaked to perform well for you, where you can simply update it for each new launch...

Click here to read on and below to claim your free copy of this brand new eBook

Delegating and Outsourcing to Free Up Time

Delegating and Outsourcing to Free Up Time

Because your time is so precious as an online entrepreneur, you want to hand over any tasks that makes sense for someone else to do. Not everything is able to be handled by another party.

In fact, you don't want it to be. Part of the reason you got involved in this career may be because you want to be your own boss and make all of the decisions. There are some things that only you can and should be handling.

But there are many tasks that are considered grunt work or menial tasks that you can put on to someone else’s plate so that you can work on more important things. Think of everything you do in your business that takes a lot of time and effort.

For example, content creation can be a very tedious task for many online marketers. You may not have the skills it takes to be able to turn out content for your info products, email autoresponders, social networking posts, blog posts, and more On a regular basis.

Finding a good ghostwriter or using private label rights content can be a great way to outsource the task to someone else. If you use a ghostwriter, you will be assigning a specific piece of work to someone else and waiting for it to be completed.

If you want to outsource the content aspect, but you don't have time to wait, then you may want to invest in bundles have private label rights content that allow you to edit and tweak the verbiage and put your name on it as your own.

Another thing you can outsource or delegate to someone else is the publishing of that content anywhere you need it. And administrative assistant can post to your blog, put the content in a social marketing group for you, and send out an email on your behalf.

The key to success in delegating like this is to find someone that you trust. They must be reliable in terms of time and consistency. You don't want to hire anyone with a volatile personality who may try to sabotage your business at the first sign of a disagreement...

Click here to read on and below to claim your free copy of this brand new eBook

Working in Bulk and Automating Your Tasks

Working in Bulk and Automating Your Tasks

When you are trying to achieve your goals in incremental steps, it often causes you to go slower burn if you put all of your focus on one task and knock it out as a whole. A good example of this would be writing product reviews for your blog.

For many people, creating content means they have to put themselves in the right frame of mind and get in a certain groove where they are not distracted and can be on a roll for an extended period of time.

Working in bulk is a very effective method for some tasks that need to be done on a regular basis. If you are an affiliate marketer, then it stands to reason that you will need to publish product reviews on a regular basis.

Instead of spending time each and every day to write those product reviews, you could spend one or two days of the month creating 30 days’ worth of reviews. Then, instead of keeping them stored on your hard drive, you could enable a system where you take each product review through a publication process.

Blogging is one task that can be easily automated on a WordPress platform. You can queue up your product reviews to go live each and every day for a month or longer. In fact, you can create a publishing schedule that you can refer to so that you can see what topics will be published and when.

You can also develop mini systems for each of your tasks. For example, for those affiliates needing to publish product reviews on their blog, you might create a systematic approach to that process.

You could start by pasting the body of the content into the blog area. The next part of your system could be to make sure the product is properly hyperlinked. Then, you could insert any images or graphics that you wanted to include...

Click here to read on and below to claim your free copy of this brand new eBook

Prioritizing Work-Life Balance Systematically

Prioritizing Work-Life Balance Systematically

Working for yourself can be very grueling and more brutal than working in the corporate world. Your enthusiasm and drive as a business owner will surpass anything you felt working for someone else.

It's easy to put your needs on the back burner. You will be wrapped up in ensuring that your business is a success. But you have to make sure that you take care of your needs and the needs of your family so that all of your hard work is paying off.

When you are developing a routine as an online entrepreneur, you don't want to just focus on work related tasks. Yes, you do need to make sure that money tasks are at the forefront of your day.

But you also want to highlight things like self-care, relationship building with loved ones, healthy activities, and personal enjoyment. These can be scattered throughout your day or scheduled at the beginning or end of your day, whatever you prefer.

Some of this will depend on who else is in your life. For example, if you are single and live alone, then you may be able to spend more time working during the day and spread your tasks out with plenty of relaxation in between.

However, if you have a spouse or significant other, you may want to complete all of your work tasks before they return home from their job at the end of the day so that you can spend ample time together.

The same would hold true for online entrepreneurs who are also parents. You may need a routine and schedule that works around your parenting duties. In fact, if you are raising a young child, you may need to have certain systems that you activate at times when your children are either quiet or noisy...

Click here to read on and below to claim your free copy of this brand new eBook

10 Secrets of Successful Marketers

10 Secrets of Successful Marketers

Everyone who gets into Internet marketing online looks for that special formula that will help them achieve success in the least amount of time. Whether they're frantically seeking push button profits, or simply hoping some guru will take them under their wing and teach them the ropes, it feels like it's based on luck or a lottery.

The truth is, each and every person striving for success as an online entrepreneur has it in them to succeed. The unfortunate part is that most people sabotage themselves with a broke and limited mindset.

Instead of looking so hard for some mysterious ancient scroll that delivers all of your dreams to you, give yourself a chance by embracing the lifestyles, habits, and mindset of people who know what it takes to reach their goals.

There are two different kinds of people who pursue this kind of career. The first are those who actively study and practice a change in habits, effort and mindset so that there is no obstacle they can’t overcome.

The second are people who brush off the concept of change completely. These are the frustrated individuals who falsely believe that if someone would simply lead them, they could succeed...

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Prepping Your Schedule and Daily To Do List

Prepping Your Schedule and Daily To Do List

The first thing you want to do is develop the routine add preparing for each day. Flying by the seat of your pants and randomly choosing which tasks to work on is not an effective way to conduct business.

You should have a list that has been prioritized according to what needs to be achieved each day in order for your business to be profitable for you. You can be as broad or detailed as you want, as long as the list you create helps guide you in what to do next.

Figure out a time that works best for you to create a daily to do list for your schedule. Some people like to have this completed before they go to bed each night. It gives them Peace of Mind and helps them sleep knowing they can hit the ground running the very next morning.

Others prefer to wake up, pour themselves a cup of coffee, and see what the day has in store for them before they get started. Both ways are effective, but if you think you have a tendency to forget something, you may want to do both.

Start by making your to do list for the next day each night. Then, revisit it in the morning and make sure nothing important was left off. If you want to approach it in a broad manner, then you might simply use keywords such as emails.

This might be all you need to remind you to go to your inbox and sort through the various communications that have come in and also send out your daily email to your niche subscribers.

Click here to read on and below to claim your free copy of this brand new eBook

Make Sure You Have a Monetization Plan

Make Sure You Have a Monetization Plan

Monetization means to make money from your efforts. This is the goal of the majority of online senior marketers. But far too many of them think about the money they’re going to make after they’re done setting everything up.

They don’t realize that the time to bring in cash is from the moment you decide to start a business. It requires you to think strategically with every decision and action step you implement.

There are many who go through the motions of conducting marketing every day, and fail to monetize their efforts. They might publish a blog post and forget to include an affiliate link, or send out an email and not monetize it with something of value for their readers.

The Irony of Learning How to Make Money and Forgetting to Monetize

It’s exciting to be your own boss and have a business. If you’re new to being an entrepreneur, one of your biggest fears may have to do with the fear of failure. Because of this, maybe you work practically non-stop to find ways to avoid failure.

With that in mind, you spend a lot of time on the learning aspect of setting up and running the business. You spend time learning how to blog. You learn about which content is best and how to present it.

You learn about uploading images and creating eye-catching headlines and subheadings. You study material on how to make videos. When it’s time to make the videos, you buy a background screen or software so that you look professional.

You invest in a good microphone or headset. You practice the material that you’re going to share in your video. Networking is something that you think is a good way to avoid failure.

So you spend a lot of time making sure you make the right connections. You’ve created a list of people that you can turn to if need be for advice, for future joint ventures and more.

You’ve worked hard to create your products and you’re proud of the efforts that you’ve put in. While all of these are good things, they’re lacking one important aspect. If you do all of these things, but fail to monetize anything, you won’t have an income.

This is the step that causes some people to falter. They’ve worked so hard, so they can’t understand why they’re not making any money. That’s because the efforts that you do along the way of building your business must include ones that pay more often than not... 

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Generate Traffic to Build a List

Generate Traffic to Build a List

List building is one of the most lucrative, long-term strategies you’ll undertake as a senior online marketer. It’s primarily based on two things – your ability to create an enticing offer and your ability to generate targeted traffic.

A mailing list is a list of subscribers and their contact details that have given you permission to email them. You can message them with information about your business, new products that you’re launching, your latest blog posts and any affiliate recommendations that you make.

The readers who come to your site via search engines or social media will be presented with your opt in offer, which is the lead magnet you hope will convert them into subscribers.

Understanding the Concept of Getting Found

In order to get subscribers to your list, you first have to be seen by them. This means that you want to be driving traffic to your site. Without traffic, no one finds your blog and no one subscribes to your list.

The first thing to keep in mind is that you want to use strong titles on your website and in your blog post. These titles should tell your audience what you’ll be teaching them. For example, a bad title would be “Good dog, bad dog.”

It’s too vague and could be anything. A better title would be, “How to Stop Bad Behaviors in Dogs.” The first title tells the audience nothing about what they’ll see when they click on your website.

But the second title promises pet parents who have misbehaving dogs that they’re in the right place. When creating content for your blog posts, you should break it up into sections.

Each section should have its own subheadings. Like titles, you want these subheadings to tell your audience what content they can expect. Use keywords in your subtitles that you want to use in search engines in order to be found.

You’ll want to think about the terms that your audience will be searching for and use those as your primary keywords. If you’re not clear on which words may be relevant, you can use a keyword tool - but you can also use an online thesaurus to spark new ideas for keywords.

There are two types of keywords: broad and longtail. The best sites use a mixture of both in their content to draw in traffic and turn that audience into subscribers...

Click here below to read on and claim your free copy of this brand new eBook

Beginner Blogging for Seniors

Beginner Blogging for Seniors

Many older adults don’t know the fun and income potential that having a blog can give them. They avoid starting one because they’re worried it might be too difficult to get going or they fear they won’t be able to understand the set up process paired with the task of keeping it running over time.

They worry that maybe it’ll be too expensive to have a blog. Or they’re not sure how running a blog is going to help them make money online. The good news is, blogging is one of the easiest and most budget-friendly methods of starting a business online.

Anyone can do it – from young adults to those in their golden years. You can blog in any niche market, and it takes very little technical knowledge or time and money commitments to get the ball rolling.

A Blog Allows You to Keep Costs Low

If you’ve thought about the idea of starting a blog, but you’re worried that it will be too expensive, you’re not alone. A lot of seniors worry about incurring any extra expenses – especially when they’re pursuing this in an effort to bring money in.

This is a valid worry because many seniors live on a fixed budget. The idea of spending a lot of money on something you’re not sure of probably doesn’t thrill you. But if you’re thinking that you’re going to have to spend a lot to have this online presence that can help your business, you’re mistaken.

Having a blog can be inexpensive, especially when compared to the costs of setting up a professional website. You can purchase a domain for as little as $0.99 to $12 per year.

However, you may also want to purchase privacy protection for about $9.95. This protects your address and phone number from going out onto the web because it becomes publicly available information otherwise.

When you pay for privacy protection, the domain registers their address and phone number. You’ll also need a hosting account, which is what holds the files for your blog site.

You can find a host for as little as $4 a month - or even less. Some companies will both register your domain and host it as part of one set up, but many marketers don’t recommend this strategy.

The reason you need to have a blog is to have an online presence for your business – regardless of whether you sell products or services or promote them as an affiliate for other vendors...

Click here below to read on and claim your free copy of this brand new eBook

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