I was recently inspired by the story of a brand that recently made it big. That brand is Charisma On Command, which is all about ways you can present yourself more engagingly and persuade others. The channel is doing very well now on YouTube and in one video, the presenter explained how this success came only once they decided to focus on YouTube and stop concentrating purely on their blog.
The difference was immediately apparent. YouTube gave the creators a way to convey their personalities and thereby to build much closer relationships with their audience. At the same time, they were able to stand out with high quality production values and with a channel that looked and sounded instantly engaging.
And this is something that you should DEFINITELY consider as well if you are currently trying to grow an audience. Here is why:
It’s Not as Hard As You Think
You might be thinking that you don’t have what it takes to create a successful YouTube camera. Maybe you’re reluctant to go in front of the camera or maybe you don’t believe you have the necessary skills.
Firstly, note that a lot of successful YouTube channels like ASAPScience and Mr. Sunday Movies don’t ever go in front of the camera either. As for editing etc., this can often be accomplished through outsourcing.
You Can Stand Out
When head onto YouTube, you can immediately stand out in a way that wouldn’t be possible otherwise. You know those reservations we just addressed? Those are the same reservations held by countless other creators and as such, fewer brands are on YouTube than have blogs.
SEO Actually Works
Because of this lower competition, SEO on YouTube is much simpler and more effective. If you want to become the top video for a popular search term, it’s a simple matter of creating something great, adding the right keywords and then thinking about how you can link it with other popular videos so it will be a suggested video.
It’s Highly Engaging
Finally, video give you the opportunity to get your personality across, to convey emotion and to generally engage your audience in a manner that simply isn’t possible with the written word alone. This means people will be much more likely to subscribe and you can even ask them to follow you on social media, or to sign up to your mailing list.
If you want to create a big audience for your website, business or brand, then social media is likely one of the first platforms you considered. Social networks are all about finding people, brands, products and services we like and then following them. It opens up a line of communication between a company and its fans and this creates a lot of opportunity.
But it’s not easy to stand out in such a crowded space. And it’s not easy to encourage action. So with that in mind, let’s look at some top tips for building your audience on social media…
Add a Twitter Feed for Your Blog
This is a pretty simple and specific tip but it works wonders. If your site uses WordPress (and it should), then look up a widget that will allow you to show your Twitter feed right in the sidebar. Do the same for your Instagram.
Now, when someone lands on your page, they will not only see your social media channel and have the option to sign up but they will also see what it’s like and what they can expect if they do sign up!
Remember, social media is first and foremost a communication tool. That means that you should not only post ‘at’ people but also ask them questions, create competitions and generally get the community involved.
This engagement will mean your page is shown on more homefeeds but it will also build more trust with your audience.
Sell the Dream
This one is particularly important on Instagram but here the tip is to make sure that you are portraying the lifestyle you wish to promote through your social media. Learn who your channel is targeting and think about the kinds of things that get them motivated. Try to inspire them or to fascinate them because ultimately it is emotion that drives decision.
This one is the most important of all: post regularly. This is especially true on Facebook where only a small percentage of your followers see each post. Find ways to make it easier to post more content by using scheduled posting tools, by using apps that post automatically and by linking your various accounts.
Whatever you do, just make sure that you don’t have periods of radio silence on your social media because attention spans are short and momentum is everything!
Unless you are a celebrity like Katy Perry or Barack Obama, you’re going to have to work hard to build your initial following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the more you tweet, the quicker you can build your followers. To help you dramatically increase your twitter following, here are five methods you can try.
Studies have shown that you are more likely to be followed by someone that you already know. One easy way to do this is by finding your LinkedIn connections on Twitter and following them. While Twitter doesn’t have a way to do this, you can export your contacts into a .CSV file and upload them to your email account contacts. From there you can import your email contact into Twitter.
Schedule Your Tweets
There are several free and low-cost tools that you can use to schedule your tweets. Using tools like Hootsuite, save you time and ensure that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers.
Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. You can use a free app like Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time.
Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information.
Consider following users who engage in the same posts that you do. When you comment on, favorite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you.
Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Utilize these tips to increase your followers and grow your business.
Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.
A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.
One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.
People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest.
Facebook has some of the most targeted advertising at your disposal. You can use Facebook advertisements to drive more people to your page with the hopes of converting them into fans. With this method, it is crucial that you have a compelling call to action on your page to turn these new fans into customers.
A part of your overall social media strategy should include cross-promoting your content across multiple social media platforms. Drive some of your Twitter or YouTube followers over to your Facebook page by providing them with high-quality content and quality engagement on your Facebook fan page.
Just like with all your marketing efforts, it is going to take some time to build your fan base on Facebook. By creating great content and engaging with your audience you’ll turn your Facebook Fan page into a thriving community.
As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand.
To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business does.
As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a daily basis.
One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet.
Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts special discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store.
Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.
Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on Twitter to build your brand and increase your followers.
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base.
A great way to spark dialogue with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking.
When it comes to uploading content to your Facebook page, timing is crucial. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have proven that the best way to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. If you don't think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right.
Placing a call to action on your page instills psychological nudges that can help you drive your audience to respond the way you want. Something that many businesses miss when they update their Facebook page is a call to action. People tend to respond better when they are told what to respond to.
Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post story ads, which will help your posts reach more people.
The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have 40 percent higher engagement rate than those who post more than three times per day.
What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly.
If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.
The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business.
As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.
Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.
Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.
If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well.
Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain.
5 Ways On How To Never Run Out of Content To Share on Social Media
You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smart phones and social media? So, you’re hip to the content marketing trend. The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors?
Here are some great helps:
Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit everyday to discuss every kind of post and topic in the solar system. Have no fear of finding a mixed up mess; it’s all divided into sub-reddits where you can dive into your niche and get plenty of inspiration! The best part is, by checking the stats on a given topic, you can see how popular it is before running with it.
Feedly.com is a site that helps you focus your research. You can search journals, YouTube channels, blogs, and set up keyword alerts. You can also organize all of the sources that you choose, including content from your own company. You’ll spend less time looking for what you need when you feed on Feedly!
Scoop.it is a site that is dedicated to social media content building. It offers content curation services and content marketing automation. Sign up for free, and you’ll find a plethora of resources that 2.5 million bloggers and marketers already trust. Scoop.it allows you to embed content in your website, add your own thoughts to a post, share content on your social media, and search by keywords. It’s a homerun hero in the blog and social media world.
Alltop.com takes a step up from a simple search engine to curate the day’s hottest headlines in a given category. They pull their articles from the best-rated sites and most followed blogs in the industry. It’s a simple approach that says, “You don’t have time to wade through mountains of data to find the gold nuggets. Let us do it for you.” Unless you’re bored and want to read the bad and the boring along with the good and the great, stop by Alltop today.
There are plenty of other sites offering similar services, but if you’re looking for inspiration, number 5 on our list is simple networking. Join group boards on Pinterest, gather up your groupies in Facebook land, or just meet some friends at a local café and brainstorm. Sometimes, it’s not about finding the new content; it’s about having the great idea that creates it! You’re amazing! You got that, right?
How To Build Trust Among Your Social Media Followers
It is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? This issue is raised because nowadays, the internet is occupied by scammers and users are aware therefore do not want to be victims of any scam.
One major thing you will want; is your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how will you go about this?
Building trust can be done in many ways but for your social media fans; the following tips will greatly increase trust among them.
Quality is always given credit. If you share your great content on social media, your followers will understand your business better, and they will want to know more about it. It will mean that your information is worth sharing because it has been fact checked and modified. Reliable information is always professional and encloses great ideas and free from errors.
Sharing doesn’t mean you have to share all details; you have got your website therefore significantly encourage them to click on it. By doing this, you will experience traffic on your site.
Although social media is meant for interaction, it is not intelligent use additional languages as this will turn off your fans. Update short and precise posts; this will direct a fan to click through in case they need more information. Make sure you give them a clue of what they’ll find if they click through the website. It is paramount to give your fans information they need in an easy way for you to gain trust.
There is no point of sharing information on social media if you are not going to engage your followers. It is very simple to interact with clients through twitter, facebook, and other internet platforms. Make proper use of tools provided and talk to them. Those who receive your responses promptly will know that they come first hence winning their trust. Others will also see how you respond to clients and this will also sell your reputation.
Avoid posting frequently as this will annoy your followers; they can even stop following you. They may view you as a spammer, and this will ruin your trust among them. Again, if you post too petite, people will forget about you and will no longer follow you. The best solution to this is to keep the balance, do not sound too much or too little. Your relationship with your clients will boom.
It is crucial to show your followers your excellence. If you have success stories or testimonials, let them know. When one is looking for a company or a service, they always want to know about it before involving themselves. Since social media’s reach is immense, share the testimonials; undoubtedly the people you persuade to click through the site will trust you further.
If you take those above tips into practice, your social media interaction will increase rapidly.
How To Decide Which Social Media Platforms To Use For Your Business
Social media sites like Facebook, Twitter, YouTube and Instagram have become the prominent social networking tools for millions of online marketing hopefuls. A vast number of users are using these channels to push out hundreds of thousands of links that promote goods, and services. But the question is, how can you choose the best social media platform for your business? There are many channels to choose from but it largely depends on the nature of your business, your ultimate goals and which platforms your target audience uses. Below are a few tips on how to choose the right social media platform for your business.
Consider your ultimate goals
Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform. Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.
Know who your target audience is
Now that you know what your end goals are, you need to know who you’re trying to reach. When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about. People between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the most engagement.
Find out what your audience wants
Figure out what get your audience most excited on social media. Once you have determined what your audience wants, invest more time on the platforms they use most so that you can connect with them on their home ground. If you are unsure, see what other similar businesses are doing and what response they get from their audience. If videos seem to be doing well, then you can be certain that platforms such as YouTube and Facebook will be great for your brand.
Determine what you have time for
As stated earlier, maintaining a social media channel takes lots of effort. Therefore, choose one that you will be able to do easily and consistently. Some platforms are time-consuming to maintain while others would take less of your time to maintain. If you only have an extra hour every day for social media, keep your reach limited to one or two social networks that will make an impact. If you are short on time and think you have to be on multiple channels, consider outsourcing your social media management.
There you have it! Our tips on how to choose the best social media channel for your business. Whatever your choice, it’s a good idea to choose a platform that will help you achieve your business goals and reflect your business values.
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