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Clubhouse Marketing for Beginners Guide – Finding Connections That Matter

Just as with other social media platforms, it’s the connections that you make that provide the most value to you. You should make it your driving goal on this site to locate the people you want to learn from – and lead.

This might be comedians, musicians, or others in the entertainment field. Or, it can be marketers or branding experts – other people who are creating a business. Many of these connections may offer the opportunity to take part in a Q & A session.

Many of the connections you can find here are people who already have a huge following on other social media sites. What you want to focus on is finding the people who will want to follow you as well.

That’s how you build your brand on the site. The way to find someone on the platform isn’t that difficult. There’s a search feature that will allow you to go through the member list.

Unlike other social media sites, there’s no way you can hide your profile. So anyone who joins will be able to see who you are as well as be able to read the information you put in your profile’s bio.

As soon as you join, you’ll be able to access the various rooms. When you see these rooms, the app will show you who’s in the room. Sometimes, the room will be packed with participants, but other times, there may only be a handful of people....

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Clubhouse Marketing for Beginners Guide – Generating Product Ideas from Clubhouse

You might not have realized this yet, but Clubhouse is a place that’s ripe for potential product ideas that you can tap into. It’s also a great place where you can get the ideas that you may have already turned into products checked out by others.

The first thing you want to do is identify what’s missing or wanted in someone’s life. There are so many rooms with a lot of people talking about what they need. You can mine these conversations to find out what they feel they’re missing or what it is that would be helpful to them.

Sometimes during a conversation, someone might throw out a wish that has to do with a business or a personal need. You can dig through the conversations to find product ideas based on solving people’s problems.

You can also look for ways to improve on competitor’s products and bring something better to marketplace. For example, you might be in a room that’s related to the music industry and someone suggests a need for better distribution services.

That might spark the idea for you to create that service. Or you might come across an audience where some members are looking for better software within a niche. You might realize that you can provide that answer.

You can crowdsource information to help you generate product ideas. You might have an idea, but you’re wondering how it’ll go over with the public. You can use the audience to test that idea.....

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Clubhouse Marketing for Beginners Guide – Tips on Drawing a Large Crowd

The site uses followers to draw in a crowd as one way to create the opportunity to go viral. If you have a connection on the site and that person becomes a speaker, you’ll get a notice.

It’s the same way with you. Once you start speaking, those in your following list will get notified and can drop in on the conversation. You can go from a handful of people listening to thousands.

The more you interact within a room and the more you speak on stage, the more followers you’ll gain. But there are a few key tips to making sure you draw a large crowd that can lead you to viral fame on the platform.

The first is content. You must have something of value to talk about. That goes for any room that you’re in - even if you’re in a hobby room or just chatting about an interesting topic.

Have something to add to the conversation that invokes emotion or informs. Tap into the audience’s emotion and they’re with you. But you can only do this if you understand your audience.

That’s why you need to get to know the people in the room or in the club. The better you know or understand them, the more likely it is that you’ll go viral. Say something that matters and people will talk about it and you.

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Clubhouse Marketing for Beginners Guide – Step Up on a Virtual Stage

As soon as you open up the Clubhouse app, you’ll enter a hallway. This is the area that shows users what the active rooms are. Plus, you’ll see the events that are going to take place as well as the plus sign followed by the “Start a room” ability.

Once you enter the room that you choose, you’ll hear the conversation taking place and you’ll automatically part of the audience. If you decide you want to speak up, you’ll have to choose to raise your hand.

It’s up to the room creator or moderator to decide if you get to speak on the stage. You don’t have to worry about everyone talking over each other because Clubhouse doesn’t give this option.

The person who runs the room can mute or boot the speaker. In the room, you’ll be able to identify who the moderator is as well as who the speakers are. You’ll see this information at the top.

The top is known as the stage in each individual room. Anyone who’s being recognized as a speaker is on the stage. You’ll be able to see their profile photo as well as who they are.

There will be an icon on the speaker’s photo if they’re currently muted. You’ll also be able to see who the moderator is. What you want to be careful about is that you know what’s going on in the room’s conversation....

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Clubhouse Marketing for Beginners

Social media is a type of platform that you can use to build your brand, boost your sales or connect with people in the same niche or other niches that you’d like to lead or learn about.

There are some familiar sites around that are household names - like Facebook, Twitter, Instagram and more. But now there’s a new social networking app called Clubhouse – and everyone is talking about it.

What’s the Difference Between Clubhouse and Other Social Media?

While most social networks are similar in nature, allowing images, videos and text communication, Clubhouse is different. Innovative. That’s because it uses live audio as the media format of choice.

This is a better form of interacting, because it’s easier to have a conversation with someone when it’s in real time. Plus, you’ll get the emotional impact and voice inflection from an audio based conversation when you’re networking that you don’t get just by reading what someone posts.

When you’re part of Clubhouse, you get the opportunity to join in discussions that are taking place live. It happens in real time, at all hours of the day and night, so if you miss that conversation, you don’t get a chance to go back and listen to it because nothing about the discussion gets saved.

The site has what are called rooms. You can choose to go into a room and listen to what everyone is talking about. There will be different topics, depending on the room you choose to enter...


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Why You Should STRONGLY Consider YouTube for Building Your Audience

I was recently inspired by the story of a brand that recently made it big. That brand is Charisma On Command, which is all about ways you can present yourself more engagingly and persuade others. The channel is doing very well now on YouTube and in one video, the presenter explained how this success came only once they decided to focus on YouTube and stop concentrating purely on their blog.

The difference was immediately apparent. YouTube gave the creators a way to convey their personalities and thereby to build much closer relationships with their audience. At the same time, they were able to stand out with high quality production values and with a channel that looked and sounded instantly engaging.

And this is something that you should DEFINITELY consider as well if you are currently trying to grow an audience. Here is why:

It’s Not as Hard As You Think

You might be thinking that you don’t have what it takes to create a successful YouTube camera. Maybe you’re reluctant to go in front of the camera or maybe you don’t believe you have the necessary skills.

Firstly, note that a lot of successful YouTube channels like ASAPScience and Mr. Sunday Movies don’t ever go in front of the camera either. As for editing etc., this can often be accomplished through outsourcing.

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You Can Stand Out

When head onto YouTube, you can immediately stand out in a way that wouldn’t be possible otherwise. You know those reservations we just addressed? Those are the same reservations held by countless other creators and as such, fewer brands are on YouTube than have blogs.

SEO Actually Works

Because of this lower competition, SEO on YouTube is much simpler and more effective. If you want to become the top video for a popular search term, it’s a simple matter of creating something great, adding the right keywords and then thinking about how you can link it with other popular videos so it will be a suggested video.

It’s Highly Engaging

Finally, video give you the opportunity to get your personality across, to convey emotion and to generally engage your audience in a manner that simply isn’t possible with the written word alone. This means people will be much more likely to subscribe and you can even ask them to follow you on social media, or to sign up to your mailing list.

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Top Tips for Building an Audience Through Social media

If you want to create a big audience for your website, business or brand, then social media is likely one of the first platforms you considered. Social networks are all about finding people, brands, products and services we like and then following them. It opens up a line of communication between a company and its fans and this creates a lot of opportunity.

But it’s not easy to stand out in such a crowded space. And it’s not easy to encourage action. So with that in mind, let’s look at some top tips for building your audience on social media…

Add a Twitter Feed for Your Blog

This is a pretty simple and specific tip but it works wonders. If your site uses WordPress (and it should), then look up a widget that will allow you to show your Twitter feed right in the sidebar. Do the same for your Instagram.

Now, when someone lands on your page, they will not only see your social media channel and have the option to sign up but they will also see what it’s like and what they can expect if they do sign up!

Communicate

Remember, social media is first and foremost a communication tool. That means that you should not only post ‘at’ people but also ask them questions, create competitions and generally get the community involved.

This engagement will mean your page is shown on more homefeeds but it will also build more trust with your audience.

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Sell the Dream

This one is particularly important on Instagram but here the tip is to make sure that you are portraying the lifestyle you wish to promote through your social media. Learn who your channel is targeting and think about the kinds of things that get them motivated. Try to inspire them or to fascinate them because ultimately it is emotion that drives decision.

Post Regularly

This one is the most important of all: post regularly. This is especially true on Facebook where only a small percentage of your followers see each post. Find ways to make it easier to post more content by using scheduled posting tools, by using apps that post automatically and by linking your various accounts.

Whatever you do, just make sure that you don’t have periods of radio silence on your social media because attention spans are short and momentum is everything!

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Dramatically Increase Your Twitter Following with These 5 Tips

Unless you are a celebrity like Katy Perry or Barack Obama, you’re going to have to work hard to build your initial following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the more you tweet, the quicker you can build your followers. To help you dramatically increase your twitter following, here are five methods you can try.

Utilize Your LinkedIn and Email Connections

Studies have shown that you are more likely to be followed by someone that you already know. One easy way to do this is by finding your LinkedIn connections on Twitter and following them. While Twitter doesn’t have a way to do this, you can export your contacts into a .CSV file and upload them to your email account contacts. From there you can import your email contact into Twitter.

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Schedule Your Tweets

There are several free and low-cost tools that you can use to schedule your tweets. Using tools like Hootsuite, save you time and ensure that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers.

Tweet Inspirational Quotes

Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. You can use a free app like Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time.

Join a Twitter Chat

Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information.

Respond to People

Consider following users who engage in the same posts that you do. When you comment on, favorite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you.

Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Utilize these tips to increase your followers and grow your business.

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5 Guaranteed Ways to Get More Fans on Facebook

Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.

1. Images

A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.

2. Produce Great Content

One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.

3. Hold a Contest

People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest. 

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4. Buy Them

Facebook has some of the most targeted advertising at your disposal. You can use Facebook advertisements to drive more people to your page with the hopes of converting them into fans. With this method, it is crucial that you have a compelling call to action on your page to turn these new fans into customers.

5. Cross Promote

A part of your overall social media strategy should include cross-promoting your content across multiple social media platforms. Drive some of your Twitter or YouTube followers over to your Facebook page by providing them with high-quality content and quality engagement on your Facebook fan page.

Just like with all your marketing efforts, it is going to take some time to build your fan base on Facebook. By creating great content and engaging with your audience you’ll turn your Facebook Fan page into a thriving community.

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How to Build Your Brand on Twitter

As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand.

Optimize Your Twitter Bio

To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business does.

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Interact with Your Industry Influencers

As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a daily basis.

Tweet Regularly

One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet.

Offer Discounts to Twitter Followers

Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts special discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store. 

Integrate it With Your Other Marketing Efforts

Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.

Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on Twitter to build your brand and increase your followers.

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