As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand.
Optimize Your Twitter Bio
To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business does.
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Interact with Your Industry Influencers
As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a daily basis.
One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet.
Offer Discounts to Twitter Followers
Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts special discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store.
Integrate it With Your Other Marketing Efforts
Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.
Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on Twitter to build your brand and increase your followers.