Creating a content marketing strategy that converts is heavily reliant upon having a steady stream of fresh eyes seeing your content. Whether you have implemented a recurring plan or an asset-driven one, you'll never make a cent if no one sees it, no matter how incredible the content. If you want people to engage with your content, you have to be proactive in its distribution.
Email marketing is still one of the most powerful strategies you can use to get the most out of your content. It is always the most direct way for businesses to connect with their audience. It's the only distribution channel that is sent directly to them and the only one that is personalized down to their name, specific interests, and past purchases.
There are three types of email campaigns that you can use in your business, the welcome campaign, lead nurture campaign, and the offers campaign. Each campaign serves a specific purpose. The welcome campaign is designed to immediately engage your audience and let them know that you’ll be communicating with them. The lead nurture campaign is designed to help your audience find your business and build trust. The offer campaign is used to provide them with relevant, timely sales offers....
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