Creating your content
Once you’ve found your audience, decided on your offer and messaging, it’s time to start working on your actual content. Before you begin, you need to develop a channel plan to clearly define where you will publish the content once it is complete. Your plan should include the platforms you will use to tell your story, your criteria, process, and objectives for each piece of content you create. You also need to include how you will connect each piece of content to develop a cohesive brand conversation.
When you’re ready to start creating your content, you need to keep in mind that everything you create for your company needs to be focused on the following five pillars.
The level of complexity will make or break how a piece of content will perform. If you are not able to boil down the topic into something that is easy and simple to digest, then the topic shouldn’t be used. While there are some concepts that are complex and those that require an in-depth analysis and technical exploration, you need to strive to address those topics in a simple manner. This is the only way to ensure your audience will come back to your content again....