Step-by-step lead generating process – step #2
Step 2: Turn Your Business Into a Brand with Graphic Design
The way you present your business will have a major effect on how people view your work and whether or not they want to sign up to your list. In order to draw in a crowd who views you as a top leader, you will need the right visuals and aesthetics for your brand.
When potential customers are browsing on Amazon, Etsy or other shopping sites (including digital courses), they will often make a quick decision based on the visuals presented to them.When someone browses through the many options available to them in their search, they are likely to select a product that has the most professional branding. It’s important to invest in the visuals for your brand, especially your site and lead magnet graphics, since they are some of the biggest lead generators available to you.
Your brand should have its own logo, color palette, and overall aesthetic. You can create your own graphics with tools like Canva and Photoshop. If you don’t feel as though your work will suffice, you can hire a freelance graphic designer to help you complete your vision.
You can find freelancers like this on Upwork, where all you have to do is create a job listing and analyze the bids that come in. If you’re on a budget, you can turn to Fiverr for a more cost-effective graphics gig.