Step-by-step lead generating process – step #5
Step 5: Utilize Successful Keywords for Your Niche
One of the best ways to succeed in search results and build your list is to research the keywords that people are using in your targeted niche. It’s important to understand how your target audience searches, so that you can decide what content to push out.
You can find paid or free tools that will create lists of popular keywords for you that fit in with your brand’s niche. Once you’ve compiled a list of the best keywords to use (a list you should try to update frequently), you can begin to place those keywords throughout your content and titles.
These can be used in posts in sentences, tags, and headings. These keywords will help drive your target audience to your content, since search engines will be able to use the keywords to understand what kind of content you create.