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Elements of a Successful Niche Site

Elements of a Successful Niche Site

Have you ever wondered why some people start a site and end up becoming six or seven figure marketers, while others launch one and actually lose money on their investment?

It might only be a small sum for a domain and hosting, but it’s really the promise of success that’s lacking from the equation. What makes one person a niche success story and another a failure?

Every scenario is different, but there are some core elements that are necessary if you want your site to turn into a fully-fledged business that thrives in your chosen niche market.

Developing an Interactive Blog

While many marketers launch static sites, having a blog sets you apart – because it makes you accessible and more cutting edge than those whose work becomes outdated.

WordPress is the blog of choice, and it’s installed directly on your domain. You don’t want to host your blog on a free blog site, because then you’re at the mercy of the company who owns it, and many marketers have woken up to find all of their hard work vanished because they didn’t make the wise investment of a domain and hosting for full ownership.

What do we mean when we talk about an interactive blog? Well, any blogger can paste content in as a blog post and take a hands off approach. But those bloggers who include a level of engagement with their audience do far better.

Turn the comments on and allow your readers to express their thoughts about what you share and ask questions, which you then respond to pro-actively. Be sure to filter spam from the blog so that true conversations don’t get lost amid the nonsense.

Another aspect of an interactive blog is providing multi media for your followers. Not everyone is a text reader. Especially in today’s world, video and even audio are becoming more popular avenues for information consumption, so vary it up from time to time.

Even if you’re initially too intimidated to be on camera, you can still use tools like Camtasia and PowerPoint (both very easy for beginners) and make screen capture videos where your audience at least gets to hear your voice and watch the presentation unfold on video rather than having to read it.

Presenting a Compelling Opt in Offer

If you have a site that you want to make profitable, you don’t want to rely on the visitor to come back on their own. You want to be able to invite them back and point them to posts and offers that you can monetize.

That means you’ll need to build a list of subscribers. If your content on the blog is compelling, then people will be interested in what you have to say, so they’ll eagerly sign up for future notifications.

And that’s as far as many bloggers take it. They provide a simple sign up form and offer to notify readers of future posts. That’s certainly better than nothing, but is it the best you can do when you want your blog to be a success?


A better – and more compelling – opt in offer is one that gifts the visitors something in return for trusting you enough with their name and email address. Here’s a many failing marketers make…

They put together a simple compilation of ordinary material and paste it up there, hoping to get subscribers. That’s not good enough. You want to make the sign up process irresistible.

You want them to want that free gift so bad, that their desire to read it (or watch it) overpowers any hesitation they may have for signing up for a list. After all, most consumers are fiercely protective of their email due to the number of spammers on the Internet.

You want to start by thinking of something that’s not readily available everywhere. Your opt in offer should be something so valuable, people would pay good money for it. Don’t worry about losing money sharing this type of information – you’ll make it back easily by having their contact information where you can send all future offers.

Remember that people often respond favorably to pain points and negativity. “7 Critical Ways You’re Sabotaging Your Diet” will probably get more sign ups than “Weight Loss Tips.”

People want to know what they’re doing wrong. If it was an easy process, they wouldn’t need you. Also, numbers work well. An offer like, “37 Unique Low Carb Diet Recipes” will work better than “Low Carb Diet Recipes.”

Make sure you invest in a professional e-cover for your opt in offer if it’s a guide or book. People like to see what they’ll be gifted. Don’t try to take the do it yourself route – an e-cover doesn’t cost much from a professional, and it will make a big difference to the reader.

Injecting Rapport-Building Personality Into Your Content

Personality usage can be intimidating or confusing to many people. They feel like, “Who wants to hear about my life?” Or, they say, “How do I share anything personal when I’m reviewing a protein shaker cup?”

There’s a very simple formula for this, and it takes the burden off of you as the blogger. First, always start with an introduction that lets the reader know why you felt sharing the information was important.

For example, “I see many people asking which protein shaker cup to buy. My personal preferences aren’t about what it looks like, but other things – like does it mix well, is it leak proof, and is it going to keep the milk cold – because I’ve had clumpy shakes, gotten to the gym and had my gym bag ruined with protein shake, and downed a lukewarm shake because I was desperate. It’s not fun.”

That kind of personality, sharing your experiences and preferences, is the type of thing that builds a rapport with your audience. It’s okay to weed out the ones who do care about the design or looks.

You want to have people nodding in agreement with you because when you describe your experience of drinking a clumpy, warm shake – they’ve been there, too. So they know that you know what they hope to avoid with your review.

Somewhere in the middle, interrupt the review with a story. In the case of the protein shaker cup, maybe you want to discuss the time you forgot about your shaker cup in the car over a long, hot 4-day weekend – and you never want to get a cup that won’t shake that sour milk smell again.

At the end of your review, do something like you did in the intro. Only ask them if they’ve ever had the same thing happen. You might say, “As a single dad who only has 1 hour to devote to fitness each day, I can’t afford to struggle with a shaker cup – especially when I’m knee deep in sippy cups for my toddler – so I need the ones that are durable and effective. What’s your biggest struggle with previous shaker cups?”

It’s perfectly okay to have an opinion and to share it. If you’re in a niche where there are strong opinions, go ahead and form a strong bond with those who agree and be willing to reject the opinions of those who don’t.

You don’t just want to have a personality with your blog, either. This should be an element that you use on your social networking accounts and email autoresponders. Become a friend to your subscribers and treat them as such – not like a money cow you can milk on a whim.

Showing Up to Serve on a Schedule

People always ask about how often they need to do things like post a blog or email or even create a product. Schedule is important, but it’s not something you should struggle with a ton.

Basically, your goal is to build a bond with your people. You’re an online personality. Can you truly bond with someone if you capture their name and email address and don’t show up until 3 months later to email them?


They will have completely forgotten who you are, where you’re from, and why you’re intruding on their email account. They’ll likely unsubscribe and might even mark you as spam.

Your goal in an online business is to serve others – to lessen their pain points. You want to see what they need help with and help them find a solution (whether it’s one you create or one you simply recommend).

There is no magical numerical formula for online success. It’s basically as often as needed. If you have something to share daily, go for it! You might not want to email your list more than once a day, because that can be intrusive.

Give people an option of signing up to a digest such as a weekly digest. This allows them to stay on your list, but limit the amount of emails they get. Some people feel overwhelmed hearing from you daily.

Blogging should be done daily, but probably no less than weekly. If you can blog 3 times a week, that’s plenty. Search bots like Googlebots are routinely analyzing your site to see if there’s any new content.

They like to provide reliable, fresh content to those who search on their search engine. So if your blog posts good information daily, you’ll likely end up higher in the search results than someone who simply shows up once a month to post.

It’s important that you not push the limits and try to create content when there’s really nothing valuable to say. You don’t want to dilute the importance of your site by posting mediocre content.

Learn to be strategic with your research methods and slants and that way, you’ll have an easier time showing up regularly to serve your audience with content they’ll find helpful.

Having Paid Offers Available for Sale

When you’re just starting out, you might be intimidated by the idea of creating a paid offer. Having products to sell is a process that you’ll need to learn if you want to grow your profits into something formidable.

Why would you want to have your own products, when you can simply promote other peoples’ products? It’s simple: money. You’re going to make more retaining 100% of your sale than you would recommending other peoples’ products for 50%.

You can start with something small and build up to a higher ticket item if you want. For example, you might sell a $7 course on how to stick to your diet. Later, you might develop a $37 Monthly Low Carb Diet Plan.

Eventually, you might create a $97 coaching plan where you interact one on one with your subscriber and help them learn how to fix any issues that are holding them back from their success.

When you have your own products for sale, using a platform like JVZoo, for example, you can then have affiliates signing up to promote you. This casts a much wider net for you in terms of customers and profits.

It also helps build your list. When an affiliate sends someone to your offer, and they buy, that customer is then a subscriber (if they opt in) on your list, so you’re able to sell to them in the future.

Competitors have no reason to send people to your blog if you’re not offering something for them to earn a commission on. Therefore, you can’t leverage their list. But creating your own product and allowing affiliates to promote it gives you this profit perk – and it’s a big one!

There are many marketers who worry that things have already been done before. That’s true – they have. And yet, consumers like buying from multiple producers. They don’t just learn from one person, but from a dozen.

You’ll have your own slants and style when it comes to teaching people, and you’ll have people who resonate with you more than they your competitors. So you don’t want to deprive them from your voice and expertise just because you’re nervous about what’s already on the market.

Make sure you always create original work and never plagiarize anyone else’s content. Start from scratch and create something that overdelivers to your customer. Professional graphics will help with conversions, so never skimp on those.

The elements of a successful niche site are common across various topics. Whether your niche is survival, diet, anti aging, parenting or something else, the tips above should give you an advantage over most of the people trying to achieve the same goals.

Do You Have What It Takes to Succeed Online?

Do You Have What It Takes to Succeed Online?

Starting a new career is daunting as it is, but accepting the role of a new entrepreneur where you’re not following a franchise blueprint can seem even more nerve-wracking. Luckily, there are many entrepreneurs who have succeeded before you and who can advise you of the pitfalls to avoid.

Being an online business owner means you have the world at your fingertips – not only in terms of your audience being global, but also the wide array of topics and interests you can tap into.

There are five core principles you need in order to have a successful journey. Some might come easy to you, while others will require you to work on making them an ingrained habit.

Willingness to Learn New Things

All successful online marketers absorb new information on a regular basis. They crave it and enjoy devouring new concepts and strategies. If learning sounds grueling to you, then you have to consider two things.

First, it may just be that you haven’t had the right teachers who inspire and educate you in a way that you enjoy. Learning can be fun when the right person is guiding you. Luckily, with Internet marketing, there’s a plethora of individuals and companies to choose from who will steer you through your efforts.

If you want to learn how to create a blog, for example, you’ll find teachers of all types – some monotone and technical and some humorous and easygoing. You simply have to find the right mentor to listen to.

But there’s another thing to consider. If no one ever meets your requirements for teaching, then you could just be averse to learning in general. You might be the type of person who needs a step-by-step job that never changes.

If that best describes you, then you might not want to pursue an online marketing career – because it is always evolving and changing. This is thrilling to many people who hate routines that become stale, but for others, it’s too intimidating to consider.

The great news is, there are many media formats you can learn from. If you prefer reading, you can find guides in eBook format. If video is your things, you can watch tutorials that way.

Even podcasts or webinars are a popular teaching method for many mentors, so if you like to listen on the go, you have that option. Your biggest job will be using a search engine to find the right courses to learn from.

Courage to Implement Even When Nervous

Learning is one thing. Implementing the advice and strategies is another. Not everyone has the courage to face their fears and do the tasks required to be a successful online marketer.

There are many people who prefer to be wallflowers and never be “seen” or “heard from” by strangers. That might be your downfall as an entrepreneur – but you also have the option of creating a pen name or business persona to operate under.

What are some common fears people have when it comes to starting a career online? Leading a niche in general is intimidating to many. They don’t feel like they have the experience to label themselves an expert.

The good news is, you don’t have to have a PhD or some sort of certification to lead an online audience. Many people prefer to learn from others in the same boat, so simply blogging about your journey can help you build a formidable audience who loves that you’re leading by example.

Another area where people let fear stop them in their tracks is having to put their name on a paid course – or a book (as an author). Again, you don’t have to make up false claims of expertise you don’t have.

You’ll be amazed at how many people flock to those who are one step above them on the rung of success, so be honest about where you are in your journey and let your audience weed themselves out if you’re not their cup of tea.

Social networking is a popular method of building a rapport with your audience, and also getting free traffic to your site and offers. But this, to some people, is terrifying. You might ask, “Why would anyone care what I’m doing this weekend?”

The reason people personalize and share a little piece of themselves online is because it’s what we do with friends – talk about insignificant things because it helps paint a picture of who you are.

So go ahead and snap pictures of your meals, share a cute video of your pet being silly, and yes – talk about the weather. It’s the little things that bond us as humans. It’s also not intimidating for your audience to participate in, as opposed to someone who posted a tour of their new mansion and 99% of their audience can’t relate, so they keep quiet.

Making videos might be your impediment. Yes, you can stick to text or even podcasting (audio) if you want to. But eventually, you should start utilizing video since a large percentage of the population prefers it.

You don’t have to put yourself on camera, though. You can use screen capture video like Camtasia and a slide show presentation using a tool like PowerPoint and that will be a good compromise with your audience.

Desire to Help People Improve Their Lives

If you want to succeed online, you should enjoy the process of helping others. You’ll be addressing what’s known as their “pain point,” and it doesn’t have anything to do with health or actual pain in many cases.

A pain point is something that the audience wants improved. That could be something like literal pain, but it can also be something as enjoyable as wanting to improve their knitting skills or learning how to ask a woman out on a date.

Helping others is one of the most rewarding aspects of launching your own online business. You’ll have people contacting you with their issues and asking for help. Not only will you get to help them, but you can make products out of those ideas that help many others in the same boat, too.

Sometimes, you’ll be helping people with serious pain points. Maybe their bills are out of control and they need debt relief and credit repair advice so that they don’t live every hour of every day in despair.

Helping people like that, who turn their lives around thanks to your advice, is very rewarding on a personal satisfaction level. You’ll wake up every day eager to help others and go to bed each night satisfied that someone is sleeping better because of what you have to say.

Sometimes, this part of the job can be difficult for some people. Depending on what niche you get into, it can be heartbreaking opening yourself up to that type of topic day after day.

For example, if you were in a niche for depression, you might feel sad interacting with heavily depressed people on a continual basis. So consider that sharply when you pick your niche.

You might flip the concept and turn it into a happiness niche, teaching people how to pursue more happiness in their lives, rather than, “how to treat depression.” Slanting it is key to the type of audience you’ll attract and be interacting with regularly.

You want to make sure you have the type of personality that doesn’t belittle others and their concern for their problems. Sometimes, you may not personally realize the depth of your subscriber’s pain, but if they reach out to you, assume that it’s a big problem for them, and gently guide them to a solution.

It takes a lot of courage for them to seek you out and put themselves out there by reaching out and putting themselves out there with a blunt request for help to make things better.

Commitment to Be a Leader in Your Niche

Being a leader in your niche is something every online marketer should strive for. You should never be okay resting on your laurels and putting just enough effort into the process to get by.

Consumers are looking for cutting edge, current marketers to lead them – regardless of what their issue is. They want someone who is always learning and sharing and coming up with innovative ideas that maybe they haven’t heard yet.

Yes, you can lead under a pen name or business persona. But regardless of the name you represent yourself with, you need to be committed to leading your audience. That means showing up to serve regularly.

Don’t start a site and then disappear for months on end and expect to resume your communication with those people whenever you feel like coming back. There are many competitors who will be there for them on an on-going basis, so if you’re the type of person who might be flighty – then your leadership skills may need some tweaking.

Leaders are always devouring new information, including paying attention to what’s in the news about their niche. And they come to their audience with those facts – whether or not they agree with them.

As a leader, you have to be willing to step up and have a vocal opinion on what they should and shouldn’t do. Be willing to say, “I don’t agree with this, and here’s why…” because most marketers won’t do that – they’re too scared to speak out.

Leadership doesn’t mean shoving the bulk of your business tasks off onto outsources. The best leaders are in the trenches with their audience. They want to stay tuned into their customers’ needs and reactions closely.

As a leader, people will come to you asking about things you may not know. Can you honestly let them know you’re not informed about it – and be willing to find out more and report back to them?

That’s what a good leader does. You don’t have to pretend or avoid communication. That’s what some people do when they’re approached with a question they don’t know. They hide.

Don’t be a leader who hides. Get out there and ask questions and dig around until you expand your knowledge and can address whatever issue it is that you were previously uninformed about.

Ability to Silence Your Excuses on an As Needed Basis

Excuses can kill any amount of success you may enjoy. They’ll create roadblocks to keep you from further growing your income, so you have to learn how to navigate around them or silence them so that you can make progress.

Your mind will come up with all sorts of reasons why good things can’t happen – or won’t. It will tell you that you don’t have enough time to do something, or that you’re too old or not attractive enough to be a leader in your niche.

It will try to make you believe that, because there are already dozens of competitors in the niche, that your voice is not needed – or welcomed.

The best thing you can do is not believe a word of fear that your mind tries to tell you. We have a way of sabotaging our own success. Maybe we grew up with it, thinking we were just being humble – but it’s not an attractive quality in a niche marketer.

In fact, you have to continually nurture your own self confidence and make sure that it’s growing steadily, along with your knowledge. If your problem is something like time, then you need to make a plan of action that addresses that issue.

Instead of just being too busy to succeed, how about you rearrange your schedule or multitask in some way, shape or form? Start saying no to people who infringe on your time (especially since you “work at home”).

Ask your spouse or someone else to take over some of the household tasks or errands. If you have to run around, download a lesson and listen to it on the go instead of listening to music or talk radio.

Some people want success so much that they get up an hour early or go to bed an hour later – after the kids are asleep – so they have some peace and quiet to concentrate on their business.

Don’t use money (or lack of it) as an excuse, either. There are many ways to start a business online with nothing. You can also do it on a shoestring budget where all you’re paying for is a domain of about $10 a year and hosting of about $10 a month.

What could you sell or give up to have that money you need to get going? You know it’s doable, but are you willing to do what it takes to have the bare necessities of launching an online business?

Becoming an online marketer can be intimidating in some ways, but it’s also the most rewarding career – void of bosses and clocks you have to live by. You’re in control of your destiny, and while it might make you a bit nervous at first, you learn to embrace it as a thrilling adventure that no job could compete with.

Best Practices for Successful Affiliate Marketers

Best Practices for Successful Affiliate Marketers

Making money online is one of the most rewarding careers you can have. It offers the opportunity for you to profit from your efforts in sharing information, but also allows you to earn commissions off of the work others create.

Working as an affiliate means you can make recommendations to your subscribers and readers and get paid whenever that referral results in a sale. You can be an affiliate for both digital and tangible products.

But there’s one mistake some new marketers make when trying to earn money as an affiliate marketer – they haphazardly review anything and everything just to make a buck and it backfires on them and ruins their ability to earn anything subsequently.

Choose Products That Reflect Upon You Positively

Your readers need to have faith in your ability to guide them properly. Not only do they want good tips, advice and motivation from you – but they also want to be able to trust you with product recommendations.

While you might be seeing dollar signs whenever a product creator approaches you asking you to promote for them, you have to understand that you’ll face the wrath of an angry list if you cause them to waste their money on something that’s not worth it.

Whenever you’re reviewing digital products, such as an eBook or video course, make sure you get a review copy from the seller so that you can properly vet the advice given to your readers.

This means you need to take time to go through the information (and even implement it to test it out if time permits). What do you do if the seller won’t give you a review copy? You have a couple of choices.

You can choose not to promote it at all, or you can buy a copy for yourself and go through it before recommending it to your subscribers. It’s understandable that you can’t do this with tangible products such as treadmills – because who has thousands of dollars per product, not to mention the space to house various brands and models that you review?

But digital items leave you no excuse for not analyzing them. You have a duty to your customers. What’s neat about building this kind of trust with your readers is that they will often buy anything and everything you recommend simply because they know if you say it’s good, they’re going to be pleased.

Break their trust, and you’ll find it harder to convert them into a sale from that point on. Be careful not to get caught up in a buddy system where sellers try to strong arm you into promoting their product, even when you feel it’s not very good.

Your obligation is to protect your readers, so be honest with the seller and let them know why you can’t promote it. If you’re the type of person who worries about hurting their feelings, just remember you’re a business owner – it’s not about feelings – it’s about doing what’s right for your customers.

Personalize and Be Thorough with Your Product Reviews

Many product reviews you read on blogs are so stale and boring. It’s hard to get through them because all they do is spout off the stats of a product – such as its dimensions, color, features and more.

Consumers do want to know those specifics, but they also want to learn some other things – and to have an enjoyable experience when they go looking for a recommendation.

The first thing you want to do is make sure your product review is thorough. That means going through any and all possible questions your customer might want to know and addressing those.

You can find the questions in forums or – if it’s a tangible item – in the customer review section on sites like Amazon. See what people are asking and address those issues in your review.

To add a bit of authenticity, add some personalization to your product reviews. There are a bunch of competitor affiliates touting the basic specs of a product, but what will set you apart is your personality.

You want to include things such as why you’re recommending the product. Aside from cost and quality, etc. What made you want to write a review on it? Do you remember how confused you were setting up a blog and you want to help others avoid the same confusion by recommending a blog course?

If it’s a blender, can you tell them you’re the type of person who likes to mix up strawberry daiquiris during the summer months and you needed a blender that’s easy to clean and doesn’t take up much space?

Anything you can do or say to paint a picture of how you understood their needs, and want to help them based on your own experience will help seal the deal. In fact, adding pictures if you own a product can help the reader trust your opinion even more because it’s proof that you own it or have used it, too.

Vary the Types of Product Review Formats

Product reviews can be created in many different ways. You can obviously pick a product and write a review about it for your audience. This is where you would thoroughly go through every single thing about the product and tell why it’s a good investment.

But there are other review methods, and your site should vary them from time to time. Or, you can stick to one formula for your site, but at least learn the various options available to you before you start to review things.

Top 10 lists (or top 3, top 5, etc.) can be very popular with consumers. People love lists and when you give them options, that’s fantastic because then they get to choose. Think of how many people devour a bestseller’s list with books – they want everything that’s rated near the top, not just the best one.

To do these types of reviews, you might have one extremely long blog post – or simply write a paragraph about each product and then link to it so that they can go and read the specs themselves.

Comparison reviews are a good way to get people to spend money on your recommendations. People like to see one item pitted against another. It’s okay to have faults with each product – you just need to convey how they stack up against one another.

Don’t be shy about being honest. You might have one product that’s over priced, but price may not matter to the consumer if they’re looking for a different feature that’s more important to them.

Warning reviews are very effective. People often avoid writing product reviews against a product, but this helps your reader see that you have their best interest at heart – that you’re looking out for them.

You can write a review warning them against buying a particular product. But then, you’ll also be making a recommendation on what they should consider buying instead. That’s where your revenue comes into play.

Charts of features are something many consumers love – especially when you’re talking about certain niches like electronic gadgets. People love to be able to quickly glance at a chart and see which feature each product has.

In fact, Amazon often has this type of chart included on the page of a product, especially if they can compare various items for a brand, such as Omron electrotherapy gadgets for example.

If you look one of them up and scroll down, you’ll see that checkmarks and text differentiate whether one of the 5 devices being compared has a certain feature. Features might include number of batteries required, whether it has auto shut off, if it has an LCD screen, whether it has heat, and how many pain relief modes it has.

There are plugins that can help you create charts on your blog post. Or, you can create an image using something as simple as Paint or PowerPoint and embed it in your blog post.

You can also write reviews of the best products for a specific person or purpose. So for example, you might review the best paid blog theme for a writer, for a teacher, for a chef, and so on.

Or you might be reviewing the best anti aging cream for women in their 20s, 40s, 60s or those who have sensitive skin, dry skin, or oily skin. Narrowing down the review to a particular subsection of your core audience helps them pinpoint what’s right for them to spend money on.

Expand the Review to More Than Just Product Details

Product reviews are great. They gather the information about a product and share why (or why not) a consumer might want to invest in it. But you can go above and beyond with your product reviews.

You can expand on them and make them tutorials and tip sheets for using the products or getting the most out of them. You can also come up with a complementary lesson – something not directly about the product itself, but related to it.

You can give these away within the blog post or as a gift – or make it available only to those who purchase the product through your affiliate link, depending on what you’re promoting, and from where.

So let’s look at a few examples. Let’s say you were recommending a treadmill. You could have a portion of your review include a tutorial on how to develop a treadmill walking plan to take off the weight.

What about an anti aging skincare course? Your product might be all about beauty items they can use to moisturize their skin and remove sun spots. But your tutorial can expand on that and go over hydration from the inside-out, or tips for protecting your skin from future damage like toxins and the sun.

Some people like to include games as a bonus or expanded tutorial. SO let’s say you were reviewing a set of golf clubs – or a digital course on how to shave 10 points off your handicap.

You could develop a fun eBook download of 20 golf games you can play with friends on the course. They can be just for fun or betting games, since those are popular among golfers.

Look Outside the Typical Affiliate Programs for Untapped Resources

You’re going to find that many people promote the same things everyone else does – nothing more than the bestsellers’ lists. But you can actually do very well promoting items outside the norm.

If you’re promoting tangible products, look for hot new releases in a category – and sign up on brand manufacturers’ websites so you get advance notice of whenever something is getting launched.

Don’t simply stick to Amazon, either. Go to Commission Junction and Share a Sale to see what’s available on those merchant sites that you can promote, and add those to your list.

Not only is it good for your readers to see that you have the skill to seek out more than one option for them, but it also protects you in case your source ever closes your account, like Amazon did to many affiliates.

Aside from well-known affiliate platforms, you can also contact product developers directly if you have a list and ask them if you can promote for a share of the sales. They may have a specific affiliate program that’s closed to the general public.

With digital products, look on sites like ClickBank, JVZoo and Warrior Plus. But don’t forget to look in other places, too. Again, you can approach sellers who may not have thought of opening an affiliate program publicly.

But you can also type in your niche on search engines, and add the words affiliate program. This might take you to other places like Zaxxa or an affiliate program set up on someone’s site through a tool like JRox Jam where it’s not going through any other platform but PayPal.

These are resources that most of your competitors may not know about, so if you find something of good quality, it will thrill your subscribers to find out about it – especially when no one else has advised them about it before.

Being an affiliate marketer can be lucrative and can shave much of the expense and time from your profit potential when compared to info product development. But don’t mistake that shortcut with an invitation to slack off and spam your readers with any deal that comes along.

Pretend that every recommendation you make is being told to a dear friend or family member – be just as protective of your subscriber as you would them. That will help you build a rapport with your audience that is an unbreakable bond serving both of you well now and in the future.

How Your Brain Chemically Triggers Confidence When You Exercise

People with high levels of self-esteem are self-aware. They know who they are, what they are about, and have a clearly defined value system. No matter what happens in their life, they can make it through because they are confident in the decisions they make, since they clearly understand themselves and are self-assured in their actions and behaviors.

Self-esteem perpetuates confidence, and confidence can help build self-esteem.

This is due to how your brain works when you accomplish something. If your brain recognizes something you did or thought as being positive in some way, endorphins and other pleasure-inducing chemicals are released. This just makes sense. By rewarding behavior that promotes happiness and health, your brain encourages you to perform those positive actions again in the future. This happens today because of a process which started with early man.

The Fight or Flight Process

Your earliest ancestors had a very tough time getting through life. Danger lurked around every turn, and each day was filled with problems that made mere survival very difficult. So, it was important for the human brain to develop a pleasurable reward system when one of your cave-dwelling predecessors had a successful hunt, found nuts and berries to eat or started a fire.

That same reward system is alive and well in the human mind today.

Many times, when faced with a threat, which happened on a regular, daily basis, your ancestors had to make an instant decision whether to fight or flee. They may have been faced with a saber-toothed tiger, a dangerous environment, or some other threat. When this happened, the fight or flight process made their senses come alive.

Every fiber of their being was on high alert. Their minds were instantly focused and clear. Their muscles tensed, their heart began beating faster, to send oxygenated blood to all of their muscles, and they were prepared to either run away from the threat, or fight it.

This is the exact same process that happens when you exercise.

The number of life-threatening dangers you encounter these days are few and far between, especially when compared with early humans. However, the fight or flight process which releases positively empowering endorphins and hormones is the same as it was back then. Since fleeing or fighting in the face of danger triggers a lot of the same processes and chemical responses that exercise does, exercise can give you a boost of self-confidence.

Success Breeds Confidence

When prehistoric man encountered a cave bear, he sensed two things – a threat to his existence, and a potentially large food supply. The first time he had to fight a cave bear, he was probably scared to death. However, upon successfully defeating that dangerous threat to himself and his clan, a surge of self-confidence was the reward. Accordingly, he became more confident and sure of his actions as he encountered cave bears in the future.

The same exact chemicals which promote confidence, higher levels of self-esteem and self-assuredness that your cave bear-defeating ancestors enjoyed is triggered when you exercise. The physical activity required for prehistoric man to take down a large, dangerous opponent or threat mimics the same tensing, stretching, lifting, bending and moving that takes place during common exercises.

Since your brain doesn’t understand the difference between exercise and noticing a threat to your existence, confidence-boosting endorphins are released. The physiological process that happens when you exercise also boosts your immune system, reducing your risk from becoming infected or contracting disease.

So, in many ways, exercise, mild or intensive, for young and
old, men and women, for the weak and the strong, creates
an automatic process which can build confidence.

The role of exercise and promoting confidence and belief in self also has to do with the results you see. You get a sense of achievement when you notice your exercise efforts are paying off in some way. You may be losing weight, running faster, thinking more clearly, or accomplishing some physical goal that you set.

As you see yourself progressing towards some reward or goal that exercise is enabling you to achieve, you can’t help but feel good about yourself. This may include liking how you look in front of a mirror for the first time in years. Your exercise may lead to compliments from others, which not only cranks up your confidence, but promotes your desire to continue exercising to keep receiving such compliments.
Combined with the “feel good” endorphins which relieve stress and make you feel great psychologically, your feelings of accomplishment positively compound your confidence and self-esteem. As it turns out, confidence in one area often leads to confident belief in other aspects of your life. So take up an exercise program today for physical and mental benefits, an unconscious, automatic release of hormones that will make you feel good about yourself, and a strong belief of confidence in your abilities.

The Role Giving Plays in Building Confidence

Your emotions are directly related to chemical processes that automatically occur in your body. When you feel happy, healthy and content, the hormones and chemicals which promote stress automatically begin to dissipate. Endorphins and other chemicals which promote a healthy body and happy outlook, and actually boost your immune system, are released. This is the automatic, unconscious way that your mind promotes you to take care of yourself.

The opposite can also occur.

Cortisol is nicknamed the “stress hormone” for a very good reason. It triggers inflammation throughout your body, which can lead to physical as well as emotional problems. Cortisol levels spike when emotions like fear, anxiety and uncertainty are experienced. Your body’s negative response to poor emotional states is the brain’s way of telling you to adopt positive emotions instead.

This relates to how giving and charity can be used to boost your confidence.

When you are upbeat, happy, healthy and feel good about life, it is easy to be confident. You are living proof that the actions you are taking and the things you are doing are impacting you in a positive manner. This means you are confident in your ability to create a positive living environment, and achieve results which are desirable to you.

If you lack confidence, try donating your time, possessions or money to a worthy individual or a needy cause. Studies show that the chemical rewards of giving promote positive feelings of self-worth. Giving of your time or some other resource to someone who is not as fortunate as you make you feel good about yourself.

Consciously and subconsciously you recognize this charitable behavior as producing positive emotions and results. Just as it does when it senses happiness and peacefulness, your brain rewards your positive behavior with a rush of pleasurable chemicals throughout your body.

Give to Others to Get Confidence and Self-Esteem

This provides a very easy way you can boost your confidence and adopt a strong, healthy belief in yourself. The dopamine, endorphins and other chemicals which promote happiness and self-assuredness are present even in the smallest acts of giving or charity. This means that simply holding a door for someone can trigger a small boost of confidence in yourself.

Incredibly, research shows that the improvements in self-esteem, self-worth and confidence are not related solely to
the giver.

The person on the receiving end of an unexpected good deed often times feels better about themselves as well. Subconsciously they deem themselves worthy of receiving an act of generosity, which boosts their self-image.

James Fowler is a Professor of Medical Genetics and Political Science at the University of California in San Diego. His research shows that one person doing a good deed, giving of their time, money or some other resource, often starts a positive and amazing trend. That small act is returned by the recipient of the good deed. They reach out to someone else, often several people, with an act of generosity as well.

Everyone begins to feel good about who they are, their confidence and self-esteem is boosted, which makes them more likely to help someone else in the future. The scientific term for this altruistic marvel is “upstream reciprocity”.

In layman’s terms, the recipient of a good deed, or of a caring, giving action, adopts a “pay it forward” attitude. They may not be in a position to pay back the person that positively impacted their life. So instead, their newly stoked self-esteem and confidence leads them to search out others less fortunate than themselves. The chain of giving continues, and professor Fowler has noted that in many situations, this happy domino effect can spark significant and positive change for many.

Giving is selfless. But it can also provide a selfish boost of confidence that leads to a more positive self-image, and triggers a chain event of positivity.

Self-Esteem vs Confidence – Is There a Difference?

Whatever you feel, whatever emotion you are processing at any given moment, your mental state triggers hormonal and chemical releases. When you enjoy high levels of confidence and self-esteem, you naturally boost your resistance to disease and infection. The chemical processes attached to being self-assured and thinking highly of yourself are related to corresponding high levels of mental and physical health and well-being.

These are automatic processes.

Your mind is very selfish. It wants you to feel good. So when you do feel good about yourself, and confident in your actions, your brain rewards those feelings by making your body and your mind happy and healthy. Alternately, when you doubt yourself and lack confidence, even in small, simple endeavors, negative hormones and chemicals are your unfortunate reward.

This negative response leads to high levels of stress and inflammation, which in turn can become the jumping off point for a long list of mental and physical health problems.

While confidence and self-esteem both impact your overall health and well-being in a positive way, they are not the same. They are definitely related in some ways, and entirely different in others. Let’s take a look at each of these positive self-beliefs individually, for a deeper understanding of how they are alike and different.


The way you feel about your abilities in particular situations dictates your level of self-confidence. This can vary from time to time, depending on the situation or set of circumstances you find yourself in.

You may have a high level of confidence in the kitchen. You have been cooking, baking, broiling, boiling, sautéing and frying for years. You have yet to run across a recipe you couldn’t turn into a mouthwatering and delicious experience. Even when presented with something you have never prepared before, you have absolutely no doubt that the finished product you create will be perfect.

That same sky-high level of confidence may disappear entirely if you are asked to speak before a large group about cooking. Even though you have a wealth of information on the subject, the idea of standing in front of a large public audience absolutely leaves you shaking in your shoes. Although you are more than confident about your cooking ability, you are less than confident about your ability to speak in public.

By working at something, you can become better at it. This raises your level of confidence, which in turn boosts your belief in yourself, promoting a healthy level of self-esteem.


Think of self-esteem as self-love. You either hold yourself in high or low self-esteem. While confidence can be defined as how you feel about your abilities to accomplish certain things, self-esteem is how you feel about yourself overall. Just as confidence can build by repeating certain behaviors or tasks, a high or low level of self-esteem usually develops from multiple experiences and circumstances you have encountered in your life.

The situations you have witnessed or personally encountered that have had some type of impact you shape how you view yourself right now. Children who are told they are worthless and will never amount to anything experience low levels of self-esteem. The people they look up to, admire and respect tell them they are not worthy of love and caring, and these recurring life experiences years later create an adult that lacks self-love and self-worth.

The opposite is also true.

When you love yourself, your level of self-esteem improves dramatically. People with high levels of self-esteem are more confident. As your self-esteem grows, your confidence not only lends itself to things you are familiar with and good at accomplishing, but you are confident you can handle unfamiliar situations as well. As long as you love yourself, and own a high level of self-esteem, you are ready to tackle any task or endeavor confidently.

A Wonderful Cycle of Mental Health and Well-Being

Even if you don’t think much of yourself, you can boost your confidence through repetition of a task. You eventually become good at it, and your self-esteem skyrockets. This improved belief in self lends itself towards confidence in taking on familiar, and even unfamiliar, situations, experiences and endeavors. This creates a beautiful, self-perpetuating cycle that effortlessly promotes mental and emotional health and well-being.

How You Can Build Confidence Through Simple, Daily Routines

Are you a confident person? Do you lack confidence and belief in self? Either way, there is a simple routine you can follow to call upon confidence and high levels of self-esteem whenever you want. That routine is … building daily routines!

We are going to get scientific for just a moment.

The medial temporal lobe (MTL) in your brain reinforces familiarity and recollection. When one of your 5 senses experiences something that you have encountered before, and it made a memorable enough impression upon you, your MTL triggers your recognition memory. Even if the thing you encountered triggers a negative memory, your brain is confident in its ability to understand the experiences that surround that memory, and to respond accordingly.

Confidence arises when you understand what is about to happen, something is familiar to you, and you responded with a positive performance or reaction in the past when that same situation occurred. You have seen this series of events unfold before, you responded, and the outcome was favorable. This makes you confident when presented with the same scenario in the future.

You can use this to your advantage to build confidence.

Because of the way your MTL works, familiar memories are accompanied by lower levels of cortisol than unfamiliar experiences. Cortisol is famously nicknamed the “stress hormone”. When levels of stress and anxiety are lower, it is easier to feel confident about yourself. Serotonin and endorphins are a couple of neurotransmitters that help stabilize your mood and make you feel calm, peaceful and stress-free. They are more prevalent when you encounter something that is both positive and familiar.

Now let’s look at routines.

A routine is simply a “sequence of actions regularly followed; a fixed program”. Studies show that any new routine practiced daily for 3 to 10 weeks becomes a subconscious and automatic behavior, rather than an action that has to be consciously thought about. Therefore, if you want to become a more confident person, develop some simple daily routines that eventually become unconscious and automatic, and your brain will trigger the release of chemicals which lower stress and promote confidence.

What Specific Daily Routines Bolster Confidence?

The beauty of the routines/confidence relationship means that any regularly followed pattern of behavior will help you feel confident and self-assured. The magnitude or difficulty level of the daily habits you perform are not important. Because of the way your brain makes you feel when something is familiar, like a regular, daily routine, the chemical reaction which is triggered in your body promotes less stress and anxiety, and makes you feel certain and confident in your abilities, whether your routine is simple or complex.

Why Confident People Are So Sure about Their Values and Beliefs

Your values are the things you believe in. When something is important to you and you hold in high regard, or it is useful in making you healthy and happy, you place a very high value on it. Values can be different from one person to the next. Consider them your standards or principles of behavior.

Simply put, your values are your judgment of the things
that are important in your life.

When you are weak of mind and suffer from poor self-esteem, your values are not very concrete. You don’t look upon yourself as worthy of admiration or respect, from you or others. Because of this, it naturally follows that you believe your values must not be that important. Subconsciously you think, “If I am not confident in myself or my actions, it must be because my values are not worthy of defense or strong belief.”

Why Confident People Are Confident

Everyone has values. Some people take their value system with them to the grave, while others seemingly adopt a new set of “important” beliefs on a regular basis. The difference has to do with confidence. If you are absolutely certain that the things you judge as important in your life are as essential to your existence as oxygen, you will display an unwavering a confidence about the people, places and things you value dearly.

As it turns out, science has found that confidence is not a singularly located emotion. In other words, someone who is confident about their ability to perform their job can’t help but have a high level of self-assuredness in other behaviors and activities. Confidence spreads through your system in a good way.

As you develop a strong self-belief in one area of your life, you begin to develop confidence in other areas as well. The more self-esteem and self-confidence you accumulate, the more absolutely certain you become that your opinions, values and actions are infallible.

Confidence Bolsters a Strong Belief System, and Strongly Held Values Promote Confidence

In a way, confidence fosters and protects your values. However, the opposite is also true. If you have a concrete, well-defined value system, it is easy to be confident. Think about it. If you know without a shadow of a doubt which people, places and things are extremely important to you, confidence and self-esteem are natural byproducts.

Regardless of what anyone else thinks, when you are certain that your values are correct, you defend them without a second thought. This kind of unwavering belief in self is shown in people with strong value systems. It is also a characteristic of self-confidence. If your values are not clearly defined and strongly held, you will suffer from a weak character. It is very difficult to be confident in mind and action when you are uncertain about your own values, and when they are guarded only with weakness.

The Positively Viral Nature of Confidence

Did you know that you really can’t be confident in just one thing or ability? When you have a high level of belief in your ability to do a particular thing, your entire being is imbued with a belief that silently says, “If I am incredibly good at this one thing, why can’t I be good at everything?”

Confidence in any endeavor naturally and automatically creates a belief system that you can probably also do other things well. This lowers levels of stress and anxiety, in addition to removing your fear of failure. You are accordingly willing to take more risks, try new things, and learn new skill sets, which leads to higher levels of achievements in any course of action you decide to undertake.

Your Confidence Helps Others Succeed

Have you ever been around a supremely confident individual? If you spend enough time around that person, you will unconsciously develop a stronger self-image. Consciously you may have thought, “How can I also develop such a high level of belief in myself?” On the unconscious level however, your mind is already going to work lowering your risk aversion, dropping your levels of anxiety and stress, and increasing levels of hormones and other chemicals which boost confidence.

You may have heard people refer to a single athlete that makes everyone else on the team better. This is how incredibly powerful confidence is. It is viral, but in a good way, leading to higher levels of achievement and self-esteem wherever it is found.

Coupled with the fact that “actions speak louder than words”, self-confidence seen in one individual shows others what is possible. When you see someone who is comfortable with who they are, a person who is always positive, happy and smiling, who seems to never let anything ruin their mood, you can’t help but begin to feel the same way.

This natural law of confidential influence can be used to elevate performance, and accordingly the achievements, or any group of individuals. You can use it to help your children feel good about themselves, a mental state which leads to improved social interaction and better grades in school.

If you’re the head of a corporation, sales group, local charity, sports team or any other collection of human beings working towards a common goal, displaying confidence automatically raises your chances of success and achievement.

Look at people who are super-confident. How do they stand? What is their body language like? How do they talk or communicate? How do they walk? Mirror these behaviors yourself, and you will notice you automatically feel more capable and successful. Once you firmly believe you can confidently undertake any task or approach any endeavor successfully, you pass this supercharged self-belief on to others around you.

Top Five Tips for Achieving a Successful Mindset

Want to start changing your life? Then you need to change yourself. You are in the position you’re in right now because you chose to be there. You might not realize that you chose it but even through your inaction, you in fact did. The job you have right now, your financial circumstances and nearly every other aspect of your life is a matter of choice – and if you wanted to, you could go out there and change everything today. You just need to take action!
But if you really want to make a change and you want to st
art by changing your mindset, how do you know where to start? What is it you need to change in order to achieve a successful mindset? Here are five top tips that will help make that transformation much easier…

Find Your Own Path
Most of us have a clear idea of what success means but this is an idea that we have inherited from our schools and our parents. This is not really our version of success and as such, it’s not going to be what we’re passionate about and it won’t give us that fire and drive to wake up early in the morning to work on our projects.
In order to be truly successful, you need to find your own path and that is going to mean forgetting what others think and finding what makes you happy.

Take Risks
Learning to take risks is a difficult step but if you’re going to achieve the things you really want in life, you need to take the leap sometimes. Learn to take measured, calculated risks.

Be Prepared to Fail
Taking risks means being prepared to fail. In this instance, you need to learn how to manage failure and take it on the chin. Pick up the pieces and go again for round two!

Find the ‘Essence’ of What Drives You
Sometimes success doesn’t come in the form we expect. Sometimes we don’t know what we need to be happy. That’s why it can be useful to break down our dreams to their essence. What is it about that idea that appeals to you and what’s the easiest way to get there?

Invest in Yourself
Knowing how important that passion is to you, you now need to invest in yourself and be willing to spend both time and money on everything from your appearance to your skill set. There is no better investment that investing in you!

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