What Should Your Video Marketing Strategy Include?
If you’re getting into video marketing, you’re going to want to create a strategy that will get you results. But how do you do that exactly? How do you know what sort of things make up a good video marketing strategy? Here are some tips to help you know what your strategy should include and ensure that you will be effective at video marketing.
First of all, you should definitely stick to a publishing schedule. There are multiple studies that show that the most effective video marketers – or marketers of anything else – are those that publish on a regular schedule. That includes Twitter, blog posting and much more. People just like to see regular content when they expect. This is a great way to grow your followers and make sure that your video marketing is reaching an audience.
The second tip is to keep your video short. A period of 3 to 5 minutes is the ideal links for a video that you want to be shared and viewed as often as possible. If you make your video to short, it is going to make an impact in people’s minds when they watch it. If you make your video too long, they aren’t going to finish it. You need to make it within the optimal window the people have gotten use to watching.
Third, you should definitely incorporate customer content into your video somehow. People respond much better when is other people making videos than if there is a company behind them. People simply distrust videos that are obviously made by companies and so it takes a lot more good content for them to get shared easily. If you can get some of your customers to help you with your viral marketing efforts, you’ll be much more successful.
Finally, you should always include a call to action. The call to action is a vital part of video marketing – or any other type of marketing – but many people skip it for some reason. If you provide a call to action people are going to know what to do next. That means that you are going to prod them in a certain direction and some of them will go that direction and do whatever it is that the video was asking them to do. If you don’t provide a call to action, there is little chance of that happening.