Using Customer Testimonials to do Video Marketing
One of the things that you can do to create an effective video that could get people to use your company or buy your products and services is a video marketing campaign featuring customer testimonials. You want to use actual customer testimonials if at all possible. People can tell when the person is not being genuine and besides, you have to identify actors as such when you make a video for profit. Here are some great tips so that you can use customer testimonials in your video marketing strategy and can get views and traffic.
First, you want the testimonial to feel as natural and as genuine as possible. That means that you are going to want to use actual customers who have enjoyed your products or services and don’t mind talking about them on camera. In order to capture that natural and genuine spirit on video you probably are going to want to write them a script either. A much better idea is to let them talk and then use editing to create a concise testimonial that will keep the viewer’s attention.
Second thing is you want the video to be interesting. This is done many different ways. First, make sure that you choose a background or setting that is interesting to the eye but not so interesting that it detracts from the person on the screen. You can ask them to where a colorful outfit or something that will contrast nicely with the background. Obviously, you also want to make sure that what they are saying is interesting. Storytelling comes into play here. If you can get them to tell a story with her testimonial it will have much more of an impact than if not.
You also want to make sure that the video is relevant to whatever it is that your marketing and that viewers go away with a message that they’ll remember. In fact, this may be the most important part of creating a good marketing video. If you can create a message in a video that resonates with people they are going to share it. On the other hand, if you don’t make an emotional connection with your video you are going to have much success with it no matter how many views you get. Make sure that the video has an impact emotionally on every single person that watched it.