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10 Secrets of Successful Marketers

10 Secrets of Successful Marketers

Everyone who gets into Internet marketing online looks for that special formula that will help them achieve success in the least amount of time. Whether they're frantically seeking push button profits, or simply hoping some guru will take them under their wing and teach them the ropes, it feels like it's based on luck or a lottery.

The truth is, each and every person striving for success as an online entrepreneur has it in them to succeed. The unfortunate part is that most people sabotage themselves with a broke and limited mindset.

Instead of looking so hard for some mysterious ancient scroll that delivers all of your dreams to you, give yourself a chance by embracing the lifestyles, habits, and mindset of people who know what it takes to reach their goals.

There are two different kinds of people who pursue this kind of career. The first are those who actively study and practice a change in habits, effort and mindset so that there is no obstacle they can’t overcome.

The second are people who brush off the concept of change completely. These are the frustrated individuals who falsely believe that if someone would simply lead them, they could succeed...

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Home Office Lighting That Protects You from Eye Strain

Home Office Lighting That Protects You from Eye Strain

While it’s great to have natural light flooding your office so you can work comfortably, that’s not always an option. The sun doesn’t shine every day and, in the winter, when the days are shorter, you don’t get as much natural light.

That’s why you need home office lighting. But you want to get the type that can prevent you from getting eye strain. Close light is good for your time spent working at a computer.

This means that you should get a sturdy desk lamp. There are specific desk lamps that can be purchased that are designed to alleviate common problems with the eyes when working from home.

Look for a desk lamp that doesn’t use blue light. Some of them do. There are many models that use natural light, which can mimic sunlight. These come with options to change the brightness level as the day goes on.

So you can have natural lighting from the time your work day begins until it’s finished. You can get these lamps as fixed based ones, swinging or swivel lamps. If you have to
toggle between computer monitors or swivel from one desk to another work platform, you’re better off getting the swivel kind because you can adjust the direction of the light.

There are also computer monitor lamps that are anti-glare and can prevent blue light, which causes eye strain. These lamps attach to the top of your monitor and can cause a 45 degree angle path of light that doesn’t focus on the screen - which is what you want... 

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Prepping Your Schedule and Daily To Do List

Prepping Your Schedule and Daily To Do List

The first thing you want to do is develop the routine add preparing for each day. Flying by the seat of your pants and randomly choosing which tasks to work on is not an effective way to conduct business.

You should have a list that has been prioritized according to what needs to be achieved each day in order for your business to be profitable for you. You can be as broad or detailed as you want, as long as the list you create helps guide you in what to do next.

Figure out a time that works best for you to create a daily to do list for your schedule. Some people like to have this completed before they go to bed each night. It gives them Peace of Mind and helps them sleep knowing they can hit the ground running the very next morning.

Others prefer to wake up, pour themselves a cup of coffee, and see what the day has in store for them before they get started. Both ways are effective, but if you think you have a tendency to forget something, you may want to do both.

Start by making your to do list for the next day each night. Then, revisit it in the morning and make sure nothing important was left off. If you want to approach it in a broad manner, then you might simply use keywords such as emails.

This might be all you need to remind you to go to your inbox and sort through the various communications that have come in and also send out your daily email to your niche subscribers.

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Computers, Monitors, Keyboards and Mouse Options

Computers, Monitors, Keyboards and Mouse Options

Every tool that you use in your office should be beneficial to your body. If you’re using something that’s causing you pain or isn’t best for your physical needs, then you should get rid of it and replace it with something that does help.

You might not realize it, but the type of computer that you have can make a difference. Computers such as laptops that have large screens are better for you than ones with smaller screens.

That’s because the smaller the screen, the worse it can affect your posture. If you’re straining to work using the computer monitor, then it’s not good for you. Computers that have an all-in-one keyboard that’s too flat can often cause wrist fatigue.

You want to use computers that have a high definition display and offer the option of blocking blue light, which can cause fatigue as well as chronic dry eyes. The type of monitor that you use also matters.

The ones that are curved are made by design to help alleviate eye strain. That’s because the monitor curves like the eye does. These kinds of monitors also have a better refresh rate and quicker response, which can reduce eye strain.

In addition to that, curved monitors boost productivity while helping ease work strain.
Besides eye strain or fatigue, another notable issue with office equipment is that the wrong kinds can cause injuries.

A keyboard is an important office tool and having the right one can help prevent injuries that are caused by repetitive motion. When you use an ergonomic keyboard, this can alleviate the pain associated with carpal tunnel syndrome.

It can also ease the strain that’s caused by overuse of the wrists, such as what happens with frequent typing. Not only that, but the right kind of keyboard can also remove strain from both the neck and shoulders...

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Office Furniture That’s Kind to Your Body

Office Furniture That’s Kind to Your Body

Working from home means you probably do a lot of sitting. That’s why having the right chair is one of the most important pieces of office furniture for your body. If you have to move between your computer and filing cabinets that are located nearby, you need to have a good swivel chair.

Having this type of chair can help keep strain off your back as you turn. Many office chairs have an ergonomic design. These types of chairs can do more than keep you from straining your back and developing aches in that region.

Because this kind of chair offers the best core body support, you won’t feel as tired physically - even after the end of a hectic or long day at work. You’ll find that these kinds of chairs aren’t just comfortable to sit in, but they also give you the support that you need.

Look for ones that have well-padded arm rests as well as offer full lower back support.
Desks are important, too. Most people don’t realize that just as there are supportive office chairs, there are also ergonomic desks.

These types of desks help keep your posture aligned, but don’t place tension across the shoulders because you’re not working hunched over. They allow for comfortable positioning of your hands as you type on the keyboard, plus they offer the space that you need for your legs to be comfortable.

While you can use a desk that you need to sit at in order to work, there are also standing ones that are kind to your body. Studies have shown that people who spend too much time sitting while working are more prone to developing health issues...

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Make Sure You Have a Monetization Plan

Make Sure You Have a Monetization Plan

Monetization means to make money from your efforts. This is the goal of the majority of online senior marketers. But far too many of them think about the money they’re going to make after they’re done setting everything up.

They don’t realize that the time to bring in cash is from the moment you decide to start a business. It requires you to think strategically with every decision and action step you implement.

There are many who go through the motions of conducting marketing every day, and fail to monetize their efforts. They might publish a blog post and forget to include an affiliate link, or send out an email and not monetize it with something of value for their readers.

The Irony of Learning How to Make Money and Forgetting to Monetize

It’s exciting to be your own boss and have a business. If you’re new to being an entrepreneur, one of your biggest fears may have to do with the fear of failure. Because of this, maybe you work practically non-stop to find ways to avoid failure.

With that in mind, you spend a lot of time on the learning aspect of setting up and running the business. You spend time learning how to blog. You learn about which content is best and how to present it.

You learn about uploading images and creating eye-catching headlines and subheadings. You study material on how to make videos. When it’s time to make the videos, you buy a background screen or software so that you look professional.

You invest in a good microphone or headset. You practice the material that you’re going to share in your video. Networking is something that you think is a good way to avoid failure.

So you spend a lot of time making sure you make the right connections. You’ve created a list of people that you can turn to if need be for advice, for future joint ventures and more.

You’ve worked hard to create your products and you’re proud of the efforts that you’ve put in. While all of these are good things, they’re lacking one important aspect. If you do all of these things, but fail to monetize anything, you won’t have an income.

This is the step that causes some people to falter. They’ve worked so hard, so they can’t understand why they’re not making any money. That’s because the efforts that you do along the way of building your business must include ones that pay more often than not... 

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Generate Traffic to Build a List

Generate Traffic to Build a List

List building is one of the most lucrative, long-term strategies you’ll undertake as a senior online marketer. It’s primarily based on two things – your ability to create an enticing offer and your ability to generate targeted traffic.

A mailing list is a list of subscribers and their contact details that have given you permission to email them. You can message them with information about your business, new products that you’re launching, your latest blog posts and any affiliate recommendations that you make.

The readers who come to your site via search engines or social media will be presented with your opt in offer, which is the lead magnet you hope will convert them into subscribers.

Understanding the Concept of Getting Found

In order to get subscribers to your list, you first have to be seen by them. This means that you want to be driving traffic to your site. Without traffic, no one finds your blog and no one subscribes to your list.

The first thing to keep in mind is that you want to use strong titles on your website and in your blog post. These titles should tell your audience what you’ll be teaching them. For example, a bad title would be “Good dog, bad dog.”

It’s too vague and could be anything. A better title would be, “How to Stop Bad Behaviors in Dogs.” The first title tells the audience nothing about what they’ll see when they click on your website.

But the second title promises pet parents who have misbehaving dogs that they’re in the right place. When creating content for your blog posts, you should break it up into sections.

Each section should have its own subheadings. Like titles, you want these subheadings to tell your audience what content they can expect. Use keywords in your subtitles that you want to use in search engines in order to be found.

You’ll want to think about the terms that your audience will be searching for and use those as your primary keywords. If you’re not clear on which words may be relevant, you can use a keyword tool - but you can also use an online thesaurus to spark new ideas for keywords.

There are two types of keywords: broad and longtail. The best sites use a mixture of both in their content to draw in traffic and turn that audience into subscribers...

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Beginner Blogging for Seniors

Beginner Blogging for Seniors

Many older adults don’t know the fun and income potential that having a blog can give them. They avoid starting one because they’re worried it might be too difficult to get going or they fear they won’t be able to understand the set up process paired with the task of keeping it running over time.

They worry that maybe it’ll be too expensive to have a blog. Or they’re not sure how running a blog is going to help them make money online. The good news is, blogging is one of the easiest and most budget-friendly methods of starting a business online.

Anyone can do it – from young adults to those in their golden years. You can blog in any niche market, and it takes very little technical knowledge or time and money commitments to get the ball rolling.

A Blog Allows You to Keep Costs Low

If you’ve thought about the idea of starting a blog, but you’re worried that it will be too expensive, you’re not alone. A lot of seniors worry about incurring any extra expenses – especially when they’re pursuing this in an effort to bring money in.

This is a valid worry because many seniors live on a fixed budget. The idea of spending a lot of money on something you’re not sure of probably doesn’t thrill you. But if you’re thinking that you’re going to have to spend a lot to have this online presence that can help your business, you’re mistaken.

Having a blog can be inexpensive, especially when compared to the costs of setting up a professional website. You can purchase a domain for as little as $0.99 to $12 per year.

However, you may also want to purchase privacy protection for about $9.95. This protects your address and phone number from going out onto the web because it becomes publicly available information otherwise.

When you pay for privacy protection, the domain registers their address and phone number. You’ll also need a hosting account, which is what holds the files for your blog site.

You can find a host for as little as $4 a month - or even less. Some companies will both register your domain and host it as part of one set up, but many marketers don’t recommend this strategy.

The reason you need to have a blog is to have an online presence for your business – regardless of whether you sell products or services or promote them as an affiliate for other vendors...

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Pick the Best Business Model for Seniors

Pick the Best Business Model for Seniors

Running your own online business as a senior marketer starts by picking the best business model for your niche. There are several choices in online marketing that are suitable for anyone, especially those who want flexibility with their schedule.

These business models can be used to help you achieve the life that you want to live. Your choices can depend on how much you want to earn (and how fast), how much effort and time you’re willing to put into it, and how much (or how little) you want to learn.

One of the best ways to increase your income is to not only implement a single business model, but to have multiple ones to support you. You don’t have to do this immediately, but as time goes on, you can add on another business branch as you see fit.

Let Affiliate Marketing Pay for the Retirement You Desire

Your dream is obtainable. You can have the lifestyle that you want. It’s not out of your reach - regardless of your age. Some people have the desire to travel. Maybe that’s what you want to do, too.

You don’t want to be tied down to one location, but you still want to be able to bring in some extra money or even bring in the kind of income that can support your desire to travel all over the world.

Other people want to be able to spoil their grandkids. They want to buy nice things for them or have the freedom to be able to go places with their children and grandkids. To take them to amusement parks, day hikes, museums or to help financially support their family’s dreams.

Others want to have peace of mind when it comes to paying their bills. They don’t want to have to struggle to be able to do things. Seniors often find that when they reach a certain age, they either don’t have enough money or they want more so they can afford to do the things they want.

It’s not fun to get older and have to deal with financial pressure, too. Maybe you want peace of mind about your health. You don’t want to have to fret about paying for whatever it is you need to take care of.

If you need to go see a doctor, you want to be able to afford to go. If you want to join a gym or hire a trainer, you want the means to do so. If you want to buy exercise equipment, you don’t want to have to break your budget to get it. 

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Adopt the Mindset of a Go Getter Entrepreneur

Adopt the Mindset of a Go Getter Entrepreneur

In any endeavor that you want to succeed with, you’ll want to have the mindset of a go getter in order to get the necessary tasks completed and achieve your goals. But this is especially necessary when you want to become an entrepreneur.

You need to have this ambition, but it can’t be bought – it has to be learned. It helps you keep going and it can also work to help you overcome obstacles that get in your way. As a solo senior marketer, you’ll have many responsibilities resting squarely on your shoulders, and that can be a lot of pressure – especially for someone who is used to a team-based corporate environment.

So what exactly does a go-getter mentality look like – and how do you cultivate one so that you’re able to launch and grow an online niche business from start to expansion over time?

Why Do You Want to Work in Your Golden Years?

Anyone can become an entrepreneur. There’s no barrier based on age or financial circumstances, either. But something that is particularly helpful when becoming an entrepreneur is knowing the reason why you want to do something.

When you have a why, it can help you outline the tasks that you need to complete. But it can also lead you to develop a strategy for accomplishing your goals. Having a why works to keep you grounded and driven.

It’s your compass that leads you to want what you want, and it underscores your motivation. When you know your why, it gives you something to always look at when you’re struggling so that you can push through.

Some people feel their reason gives them a purpose. As you get older, your life purpose changes. If you have children, they might be grown - so that job you may have worked to support them no longer gives you that same level of motivation.

Once you retire, you can also lose your sense of purpose. Starting your own business as a marketer can give you a new direction or allow you to continue having purpose in life.

It gives you a reason to strive for something you want again. When you work in your golden years, having a reason why you’re doing this can be beneficial for your health and your cognitive function. 

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