Using AI to Find 8 Types of Fundamental Keywords
Let’s get started by understanding how to uncover the most basic keywords you’ll be needing to use in your business. There are eight kinds, and chances are, you’ve been missing out on them – or not fully utilizing their potential.
The eight types of keywords include: primary, secondary, informational, commercial, transactional, navigational, broad, and long-tail. For the purpose of this report, we’re going to use the survival prepper niche as our example, and you can then apply the same concepts to your own niche topic.
Primary keywords are the main concepts of your niche topic. They’re the most relevant ones, and while they’re often broad (meaning short one or two word keywords), they can also be longer as long as it’s the core meaning of the subject.
Secondary keywords are those that support the primary one. It gives it more depth and detail about what the user is searching for. So if you were trying to target some search engine results page (SERP) rankings, you might prompt Ai to help you uncover the primary and secondary keywords to use in it.
Your prompt might read: “I want to create a blog post that ranks well for the topic of what to put in your bug out bag. Please give me a list of primary and secondary keywords to use in the content.”
AI is going to come back with ideas such as a primary keyword phrase like: “Bug out bag essentials” and secondary keyword phrases like: survival bag items, emergency bag checklist, best items for bug out bag, bug out bag survival kit, and so on.
After these two types of fundamental keyword phrases, you have more behavior specific ones. These tell you what the consumer is wanting from you and they are: informational, commercial, transactional and navigational.
Informational keywords will tell you what the user wants to be educated about. These often start with question wording like what, why, or how. From these keyword phrases, you can step up and serve the needs of your audience with step-by-step tutorials and details that prove and showcase your expertise.
To find your informational keywords, you might prompt AI like this: “Give me a list of informational keywords related to survival gardening for beginners.” AI will come back with wording such as: how to start a survival garden best plants for a survival garden, survival gardening techniques for beginners, and so on.
Commercial keywords tell you what users are researching before they make a buying decision as they research products, brands or solutions. It unveils the things that they find important, which can help you convey the right details to them.
To prompt AI for these keywords, you might ask ChatGPT to: “Identify commercial keywords relevant to water purification systems for survival.” The phrases will be: best water purification systems for survival, top water filters for survival kits, compare survival water filters, etc.
Transactional keywords tell you what consumers type in as they look to make a purchase. This is when they’ve made a decision, but they need to complete the action step and get the product in their cart.
Prompt AI to find these for you by asking it to: “Give me a list of long-tail transactional keywords related to buying survival food kits online.” The results will be things like: buy emergency survival food kits online, best place to purchase survival food supplies, order long shelf life survival food kits, and more.
Navigational keywords are phrases that help consumers find what they’re looking for. It’s usually for specific brands or products. You can prompt AI for these by asking it to: “Give me a list of navigational keywords consumers use to find reviews on survival gear.”
The results would be things like: survival gear review site, [Brand name] survival gear reviews, [Product type] survival review, survival gear comparison review, etc. Think of how you look things up and understand that AI can tell you how everyone is searching, so you have more options and ideas.
The last two are broad and long-tail keywords. These are similar to primary and secondary, but it’s more about length than relevance. Your broad keywords will be short, with high volume and lots of competition.
Long-tail keywords have more words, less volume of searches but also less competition, so they’re easier to rank for and be found for on social media, too. Both can be beneficial to your business.
To uncover these keywords, you might prompt AI like this: “Give me a list of broad and long tail keywords related to solar survival gear.”
The broad keywords might include: solar survival gear, solar survival tools, solar outdoor equipment, etc. The long-tail phrases might include: best solar powered survival gear for hiking, solar survival gear for emergency preparedness, portable solar chargers for survival kits, etc.
