7 Advanced Keyword Discovery Strategies with AI - Must Have Solutions

7 Advanced Keyword Discovery Strategies with AI

Now that you have an understanding of the basics of keyword usage, let’s go one step above and look at seven advanced keyword strategies that AI can help you with. These include: competitor, LSI, seasonal, product type, brand, comparison, and questions.

Let’s begin with competitor keywords. If you aren’t knowledgeable about what the competition is doing then you’ll never be able to outsmart them and keep up with them. The goal is not to copy them, but to perform better.

By having AI conduct a competitive keyword analysis, not only do you find out what wording they’re ranking for, but AI will inform you of any gaps in keyword usage that you can then exploit for your gain.

For example, you can paste in some of the content from a competitor’s website and prompt ChatGPT like this: “Analyze the attached blog posts and identify potential keywords they’re targeting related to survival shelters. Also give me a list of any gaps in keyword use that I can exploit.”

There are tools like SEMRush and aHrefs that can give you a specific site analysis. But you can use free AI tools with the prompts above and copy and paste content in for specific analysis, too.

When you do a search on the top blog discussing survival shelters and paste that into ChatGPT with the above prompt, it tells you they’re targeting phrases like: survival shelters, building survival shelters, types of survival shelters, survival shelter construction, etc.

It also gives you a list of keywords where there is a gap in use that you could leverage on your blog, including: DIY survival shelters, survival shelters for different climates, portable survival shelters, natural shelter building materials, and so on.

Now let’s dig into LSI (Latent Semantic Indexing) keywords. These are closely related search terms that search engines use to better understand the context of the content you have published.

As a content marketer, LSI keywords are going to help your content be more relevant to a certain topic, which can improve your ranking in the SERPs. You can prompt AI to help you with this endeavor like this: “I’m writing a blog post about water purification for survival. Give me a list of LSI keywords related to this topic.”

AI is going to come back with phrases such as: emergency water filtration methods, portable water filters for survivalists, DIY water purification techniques, survival guide to clean drinking water, boiling water for pathogen removal, etc.

The next advanced strategy for keyword discovery using AI is to have it help you conduct seasonal keyword research. In many niches, but not all, there are different times of the year where search volume spikes or decreases, depending on the trends of the season.

With a topic like survival, it's usually weather related, so you might prompt AI like this: “I need to create product reviews for the winter season in the survival niche. Please give me a list of seasonal keywords related to survival gear for winter in the United States.”

With this prompt, AI is going to give you keyword phrases such as: winter survival gear essentials, best cold weather survival kits, winter emergency preparedness, heated survival clothing, portable heaters for outdoor survival, winter survival shelters and tents, etc.

The next two types of keywords you want AI to help you discover are the product and brand keywords. Products are types of items consumers will be buying, such as solar powered gadgets, but they are not brand specific, while brands would be mentioning a specific producer or product by name with the brand attached.

First, you can have AI find keywords that are specific just to a certain type of product comment like this: “Identify a list of product keywords for solar powered survival gadgets.”

AI is going to give you certain keyword phrases such as: solar powered survival flashlight, portable solar charger for survival, solar emergency radio, solar water purifier, survival solar power bank, and so on.

With a brand keyword search, you can either have a specific brand in mind and ask AI for all of the keywords associated with that company or you can simply prompt it like this: “Give me a list of brand keywords associated with popular survival knife manufacturers.”

In this case, you are going to get specific brand related keywords such as: Ka-Bar survival knives, Gerber survival knives, ESEE survival knives, Benchmade survival knives, SOG survival knives, etc.

You can then take one of those brands and have AI give you a list of additional keywords for that brand by asking it to do this: “Give me a list of keywords consumers use when searching for Ka-Bar survival knives.”

That way, you have more specifics based on their intent and what types of knives they want to buy, such as the brand name plus the words: combat knife, fixed-blade knife, knife prices, survival knife with sheath, or knife sharpening (which would be informational and product-based).

Another type of keyword you can have AI help you look for in your advanced search is comparison keywords. This is important for consumers when they are trying to distinguish between different products they are considering.

So you might prompt AI like this: “Give me a list of keywords consumers use when they are comparing generators they are considering purchasing.” AI is going to return results such as: inverter generator versus traditional, heavy duty generator comparison, solar generator versus gas generator, whole house generator cost comparison, etc.

Lastly, you can have AI help you uncover question keywords. We mentioned this briefly previously, but you can conduct an entire research session with AI to find out what questions consumers want to know when you are developing your content.

For example, you can prompt AI like this: “For the survival prepper niche, give me a comprehensive list of questions consumers might ask related to solar powered cookers.”

You are going to get a long list of questions that you can use for blog posts, social media content, your FAQ section, product reviews, information products, and more. These will include questions such as:

  • How do solar powered cookers work?
  • What are the best solar cookers for survival situations?
  • How long does it take to cook food using a solar cooker?
  • Are solar powered cookers efficient in cloudy or overcast conditions?
  • What types of food can be cooked in a solar cooker?
  • Can solar cookers purify water for drinking?
  • What maintenance is required for a solar cooker? (…and so on)

By having these questions readily available to you, it can help you step up and serve your audience in the best way possible because it will show that you are ready with prepared answers to everything they wanted to know.


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