Lastly, use AI to help you uncover fresh keywords based on evolving trends and then apply it to your older content to freshen it up. Google and other search engines (as well as human visitors) appreciate content that’s not outdated.

You might notice a blog post that previously had good traffic, but it starts to dwindle. You can prompt AI like this: “I was ranking well with the attached blog post for the keyword phrase [enter phrase]. It has started to lose momentum. Conduct fresh research for competitive keyword usage for this topic and tell me how to tweak my content to improve its ranking.”

You can also use this for new content, by prompting AI like this: “What are some growing trends for survival sustainability? Give me the topics and keywords associated with them.”

AI can give you insight such as the topic of decentralization and self-sufficiency using keywords like homesteading, off-grid living, permaculture, and local food production. It gives you an entire list, and you can then use those results for blog topics, social media posts, info products and paid ads.

Using AI is a swift and accurate way to boost your use of keywords strategically in your online marketing efforts. You’ll find that your content performs better due to the fact that AI has the ability to harness exact consumer details that you can apply to almost every area of your business for increased exposure and conversions.

 AI can also help you with keyword campaigns for paid ads. There are three different searches you want to conduct for this use. They are: synonym, negative, and attribute keywords.

Synonym keywords are just different ways your consumer might search for the same thing. You’ll broaden your reach with this search. So prompt AI like this: “Generate a list of synonyms for the phrase bug out bag.”

The results will include wording like emergency kit, disaster bag, go bag, 72-hour bag, INCH bag, PERK bag, grab bag, quick run bag, survival backpack and more. Incorporate these into your ad campaigns or create separate ad groups for synonyms with ad copy to match.

Next, you can have AI research negative keywords for you. This helps you weed out the wrong people from seeing your ad. It prevents your ad from showing up for these keywords.

So prompt AI like this: “Identify a list of negative keywords for a comprehensive survival guide ad campaign.” AI is going to tell you not to include Free, DIY, kids, fiction, movies, entertainment, zombie apocalypse, etc.

When you apply these negative keyword phrases in your ad campaigns, it will improve your click quality and ensure you’re not wasting ad revenue on useless words and phrases.

You can also have AI uncover attribute keywords. These are words that discuss certain features or attributes of a product that potential buyers will use. So prompt AI like this: “Give me a list of attribute keywords consumers use when searching for a bug out bag.”

It will categorize them by things like functionality (size = compact, lightweight, large; durability = waterproof, weatherproof, rip-resistant; organization = MOLLE webbing, compartments, etc.).

These can increase your ad relevance as well and show your ads to people with very specific needs, increasing the likelihood of a click-through and conversion into a sale for you.

You can use these keywords to help you segment and group ads, to optimize your copy, to optimize your bid strategy, and to test and tweak your campaigns. You can ask AI to help you every step of the way in using these keywords, too.

AI has a knack for weaving keywords in your content, and this is very important when you are crafting affiliate product reviews that you want to rank well in the search engine results pages.

First, you can use AI to help you identify affiliate products based on search trends for keywords related to your niche and they can do that based on high volume wording and positive user feedback.

Prompt AI like this: “I am interested in promoting survival gear as an affiliate marketer. Analyze search trends and user reviews to suggest high-performing products related to survival food topics.”

AI is going to come back with a list that includes things like long term food storage in the form of freeze dried food kits, emergency food bars, food preparation and cooking items like camp stoves, and more.

It will even give you the brand names and links to products from companies like Mountain House, ReadyWise, Valley Food Storage, etc. When you have selected the product you want to promote, you can then have AI help you create a keyword driven structure for your affiliate review.

For example, you might prompt AI like this: “I want to write an affiliate review for long-term survival freeze-dried food. Come up with a keyword-structured outline for my review that addresses common user questions and concerns.”

After the introduction, AI is going to recommend that you cover: the benefits of freeze dried food for survival, and in depth review of a certain brand’s freeze dried food, taste and texture issues, preparation and cooking, cost and value, shelf life and storage, etc.

AI gives you more detail about what to explain in each section if you want to do it yourself. But of course, you can also have AI write each section for you if you want to publish that as your affiliate review.

You can also have AI help you with integrating your affiliate links using anchor text keywords, that link naturally to the products you are promoting in a way that doesn't interrupt the visitors’ reading.

You can simply prompt AI like this: “In the attached affiliate blog post review on freeze-dried survival foods, identify strategic places to integrate my affiliate link in a natural way but so it leads to a click-through conversion.”

If you have decided to be an info product developer, you may not have thought to use keyword research in your brainstorming and product development phases. Instead, you may have looked at the marketplace to see what was already selling and then simply created a knockoff of those topics.

But you can use AI driven keyword research to help you create products your target audience will find valuable and useful in their own lives. You can start by having it help you analyze search trends so that you'll know what is generating a higher search volume and whether or not there are any gaps in knowledge that people are looking for.

You can prompt AI like this: “Analyze recent search trends related to survival prepping and identify topics with the potential to be developed into an info product that will be in high demand with consumers.”

Depending on what type of AI tool you are using, it may or may not have access to the most recent information. Google’s Gemini is a good source for the latest trends and when you ask it this prompt, it tells you that there is increased interest about supply chain issues, global war preparations, natural disasters, and sustainability practices with alternative energy sources.

At that point, you can have AI help you integrate keywords into the title so that it clearly reflects what the consumer is looking for. For example, you might prompt AI like this: “I’m developing an info product on building and maintaining a survival garden to combat food shortages and inflation. Give me suggestions for compelling titles that incorporate relevant keywords.”

You’ll get results such as: Grow Your Own Security: The Ultimate Guide to Survival Gardening, Food Shortage Fighter: Build a Thriving Survival Garden, and Beat Inflation at the Root: The Complete Guide to Self-Sufficient Gardening.

Next, you can have AI help you generate an outline that is driven by keywords that show your consumers you have covered everything relevant to the topic at hand. You can prompt AI like this: “Help me create an outline for an info product on this topic and make sure relevant keywords are woven into the chapter titles. I want it to cover everything in a comprehensive manner.”

When AI comes back with your comprehensive outline, not only will the outline itself include keywords, but it may also put some related keywords in brackets so that you'll know what else to discuss within that chapter.

At that point, you can have AI help you create the content, or you can create it as a draft and then feed it back into your AI tool and ask it to ensure proper use of keywords within the chapter so that it is balanced and readable.

After you have AI dig down deep and deliver you a huge cache of keywords that you can use in your business, you'll want to have it help you optimize the use of those words and phrases so that you get the best results from it.

There are several ways AI can help you optimize the content you are using for traffic purposes. This can work on a variety of platforms, whether it's your blog or social media.

Many times, after the initial surge of excitement about a niche topic goes away, marketers will have trouble coming up with fresh ideas for their blog content. You can provide AI with one or more of the keywords it has generated for you and ask it to come up with some blog topic ideas based on those keyword phrases.

For example, you might prompt it like this: “I'm going to give you a list of keywords related to survival water filtration and I want you to come up with a dozen blog post ideas targeting these keywords that are varied in approach.”

Not only does AI come up with the topic ideas, but it also gives a short blurb about what should go into the block. For example: The Ultimate Guide to Emergency Water Filtration Methods would be an in depth exploration of various methods to water filtration in emergency situations, comparing effectiveness, ease of use, and accessibility.

At that point, you could have AI help you integrate keywords into that blog post. So you can prompt it like this: “I liked the idea of The Ultimate Guide to Emergency Water Filtration Methods. I have written a draft blog post and I want you to ensure I am targeting the best primary and secondary keywords to help this blog post rank well for that topic.”

AI will come back with advice if you have missed any opportunities or if you have over used certain keywords where they are not necessary. It can help you strategically insert the keywords so that it reads logically and effectively for both humans and search bots.

Next, you can have AI help you use keywords in your social media content so that it is optimized in a way that improves your discoverability and your engagement because it resonates with your audience well.

For example, you can prompt AI for any social platform like this: “I want to create a 60 second TikTok video about long term survival food storage. Help me come up with a list of catchy captions that incorporates the keyword phrase survival food storage for my cover thumbnail.”

This is beneficial if someone likes one of your videos and then goes to your account and begins scrolling through all of the videos you have created. The results will include things like: Survival Food: Lasts Longer Than You Think, Food Storage Secrets Unveiled, Survival Food Storage Hacks That Defy Time, etc.

One thing you can have AI help you with is coming up with attention grabbing titles and product descriptions. Before someone digs into the details about a product, they first see your headline or title and by including keywords that trigger their interest, it can make them click through and dive deeper.

For example, you can prompt AI like this: “I need a product description that is strategically created with relevant keywords to promote a first aid survival guide. Give it a title that incorporates a primary keyword and make the description engaging and interesting.”

AI will come up with a title such as: Ultimate First Aid Survival Guide: Lifesaving Tips & Techniques. The description that comes up with is written with an introduction that details who will benefit from it and what actionable information they will learn. It also includes a bullet point list of key features and a call to action that entices the reader to complete their purchase.

The use of hashtags on social media platforms is a popular way to get your content found by your target audience. These are used on platforms such as Instagram, TikTok, and more.

You can have AI craft a list of relevant hashtags that will increase your visibility with your target audience like this: “I’m promoting my blog post on how to build a DIY solar cooker on Instagram and I need a list of relevant hashtags to help with discoverability.”

You can then copy and paste the curated list of hashtags that AI has delivered to you that align with your content perfectly. These will include things like: #DIYSolarCooker, #SolarCooking, #SustainableLiving, #EcoCooking, and so on.

All of this is an effort to have AI help you move beyond your basic keyword research where you just look at the density of the words you are using in your content and allows you to use them more strategically so that your content gets found, your audience wants to engage, and ultimately they convert into a click through or purchase for you.

Now that you have an understanding of the basics of keyword usage, let’s go one step above and look at seven advanced keyword strategies that AI can help you with. These include: competitor, LSI, seasonal, product type, brand, comparison, and questions.

Let’s begin with competitor keywords. If you aren’t knowledgeable about what the competition is doing then you’ll never be able to outsmart them and keep up with them. The goal is not to copy them, but to perform better.

By having AI conduct a competitive keyword analysis, not only do you find out what wording they’re ranking for, but AI will inform you of any gaps in keyword usage that you can then exploit for your gain.

For example, you can paste in some of the content from a competitor’s website and prompt ChatGPT like this: “Analyze the attached blog posts and identify potential keywords they’re targeting related to survival shelters. Also give me a list of any gaps in keyword use that I can exploit.”

There are tools like SEMRush and aHrefs that can give you a specific site analysis. But you can use free AI tools with the prompts above and copy and paste content in for specific analysis, too.

When you do a search on the top blog discussing survival shelters and paste that into ChatGPT with the above prompt, it tells you they’re targeting phrases like: survival shelters, building survival shelters, types of survival shelters, survival shelter construction, etc.

It also gives you a list of keywords where there is a gap in use that you could leverage on your blog, including: DIY survival shelters, survival shelters for different climates, portable survival shelters, natural shelter building materials, and so on.

Now let’s dig into LSI (Latent Semantic Indexing) keywords. These are closely related search terms that search engines use to better understand the context of the content you have published.

As a content marketer, LSI keywords are going to help your content be more relevant to a certain topic, which can improve your ranking in the SERPs. You can prompt AI to help you with this endeavor like this: “I’m writing a blog post about water purification for survival. Give me a list of LSI keywords related to this topic.”

AI is going to come back with phrases such as: emergency water filtration methods, portable water filters for survivalists, DIY water purification techniques, survival guide to clean drinking water, boiling water for pathogen removal, etc.

The next advanced strategy for keyword discovery using AI is to have it help you conduct seasonal keyword research. In many niches, but not all, there are different times of the year where search volume spikes or decreases, depending on the trends of the season.

With a topic like survival, it's usually weather related, so you might prompt AI like this: “I need to create product reviews for the winter season in the survival niche. Please give me a list of seasonal keywords related to survival gear for winter in the United States.”

With this prompt, AI is going to give you keyword phrases such as: winter survival gear essentials, best cold weather survival kits, winter emergency preparedness, heated survival clothing, portable heaters for outdoor survival, winter survival shelters and tents, etc.

The next two types of keywords you want AI to help you discover are the product and brand keywords. Products are types of items consumers will be buying, such as solar powered gadgets, but they are not brand specific, while brands would be mentioning a specific producer or product by name with the brand attached.

First, you can have AI find keywords that are specific just to a certain type of product comment like this: “Identify a list of product keywords for solar powered survival gadgets.”

AI is going to give you certain keyword phrases such as: solar powered survival flashlight, portable solar charger for survival, solar emergency radio, solar water purifier, survival solar power bank, and so on.

With a brand keyword search, you can either have a specific brand in mind and ask AI for all of the keywords associated with that company or you can simply prompt it like this: “Give me a list of brand keywords associated with popular survival knife manufacturers.”

In this case, you are going to get specific brand related keywords such as: Ka-Bar survival knives, Gerber survival knives, ESEE survival knives, Benchmade survival knives, SOG survival knives, etc.

You can then take one of those brands and have AI give you a list of additional keywords for that brand by asking it to do this: “Give me a list of keywords consumers use when searching for Ka-Bar survival knives.”

That way, you have more specifics based on their intent and what types of knives they want to buy, such as the brand name plus the words: combat knife, fixed-blade knife, knife prices, survival knife with sheath, or knife sharpening (which would be informational and product-based).

Another type of keyword you can have AI help you look for in your advanced search is comparison keywords. This is important for consumers when they are trying to distinguish between different products they are considering.

So you might prompt AI like this: “Give me a list of keywords consumers use when they are comparing generators they are considering purchasing.” AI is going to return results such as: inverter generator versus traditional, heavy duty generator comparison, solar generator versus gas generator, whole house generator cost comparison, etc.

Lastly, you can have AI help you uncover question keywords. We mentioned this briefly previously, but you can conduct an entire research session with AI to find out what questions consumers want to know when you are developing your content.

For example, you can prompt AI like this: “For the survival prepper niche, give me a comprehensive list of questions consumers might ask related to solar powered cookers.”

You are going to get a long list of questions that you can use for blog posts, social media content, your FAQ section, product reviews, information products, and more. These will include questions such as:

• How do solar powered cookers work?
• What are the best solar cookers for survival situations?
• How long does it take to cook food using a solar cooker?
• Are solar powered cookers efficient in cloudy or overcast conditions?
• What types of food can be cooked in a solar cooker?
• Can solar cookers purify water for drinking?
• What maintenance is required for a solar cooker? (…and so on)

By having these questions readily available to you, it can help you step up and serve your audience in the best way possible because it will show that you are ready with prepared answers to everything they wanted to know.

Let’s get started by understanding how to uncover the most basic keywords you’ll be needing to use in your business. There are eight kinds, and chances are, you’ve been missing out on them – or not fully utilizing their potential.

The eight types of keywords include: primary, secondary, informational, commercial, transactional, navigational, broad, and long-tail. For the purpose of this report, we’re going to use the survival prepper niche as our example, and you can then apply the same concepts to your own niche topic.

Primary keywords are the main concepts of your niche topic. They’re the most relevant ones, and while they’re often broad (meaning short one or two word keywords), they can also be longer as long as it’s the core meaning of the subject.

Secondary keywords are those that support the primary one. It gives it more depth and detail about what the user is searching for. So if you were trying to target some search engine results page (SERP) rankings, you might prompt Ai to help you uncover the primary and secondary keywords to use in it.

Your prompt might read: “I want to create a blog post that ranks well for the topic of what to put in your bug out bag. Please give me a list of primary and secondary keywords to use in the content.”

AI is going to come back with ideas such as a primary keyword phrase like: “Bug out bag essentials” and secondary keyword phrases like: survival bag items, emergency bag checklist, best items for bug out bag, bug out bag survival kit, and so on.

After these two types of fundamental keyword phrases, you have more behavior specific ones. These tell you what the consumer is wanting from you and they are: informational, commercial, transactional and navigational.

Informational keywords will tell you what the user wants to be educated about. These often start with question wording like what, why, or how. From these keyword phrases, you can step up and serve the needs of your audience with step-by-step tutorials and details that prove and showcase your expertise.

To find your informational keywords, you might prompt AI like this: “Give me a list of informational keywords related to survival gardening for beginners.” AI will come back with wording such as: how to start a survival garden best plants for a survival garden, survival gardening techniques for beginners, and so on.

Commercial keywords tell you what users are researching before they make a buying decision as they research products, brands or solutions. It unveils the things that they find important, which can help you convey the right details to them.

To prompt AI for these keywords, you might ask ChatGPT to: “Identify commercial keywords relevant to water purification systems for survival.” The phrases will be: best water purification systems for survival, top water filters for survival kits, compare survival water filters, etc.

Transactional keywords tell you what consumers type in as they look to make a purchase. This is when they’ve made a decision, but they need to complete the action step and get the product in their cart.

Prompt AI to find these for you by asking it to: “Give me a list of long-tail transactional keywords related to buying survival food kits online.” The results will be things like: buy emergency survival food kits online, best place to purchase survival food supplies, order long shelf life survival food kits, and more.

Navigational keywords are phrases that help consumers find what they’re looking for. It’s usually for specific brands or products. You can prompt AI for these by asking it to: “Give me a list of navigational keywords consumers use to find reviews on survival gear.”

The results would be things like: survival gear review site, [Brand name] survival gear reviews, [Product type] survival review, survival gear comparison review, etc. Think of how you look things up and understand that AI can tell you how everyone is searching, so you have more options and ideas.

The last two are broad and long-tail keywords. These are similar to primary and secondary, but it’s more about length than relevance. Your broad keywords will be short, with high volume and lots of competition.

Long-tail keywords have more words, less volume of searches but also less competition, so they’re easier to rank for and be found for on social media, too. Both can be beneficial to your business.

To uncover these keywords, you might prompt AI like this: “Give me a list of broad and long tail keywords related to solar survival gear.”

The broad keywords might include: solar survival gear, solar survival tools, solar outdoor equipment, etc. The long-tail phrases might include: best solar powered survival gear for hiking, solar survival gear for emergency preparedness, portable solar chargers for survival kits, etc.

All of the varying uses may sound fantastic, but to carry out this task on your own is time consuming and tedious. You would have to conduct a large amount of research, understand nuances in conversations and deep dive into online content to conduct comparative analysis before getting the right keyword strategy.

Instead of putting yourself through that, it’s important to save your time for other important entrepreneurial tasks and leverage the tools that are available to do it for you. AI tools like ChatGPT, Google’s Gemini and others can deliver keyword research with a strategy to accompany it instantaneously.

In mere seconds, you can have a treasure trove of keywords to use in any way that you specify. And if you want to go the extra mile, you can ask for help integrating them into whatever content method you need it for – blog posts, social media, ad campaigns, product development, and so on.

There are three steps to being able to achieve this goal with AI. First, you have to understand the different types of keywords and how they can help you in your business. Second, you have to know the prompts to get AI to find them.

And third, you need to know how to get AI to help you apply them in your business. Soon, we’re going to cover the 8 fundamental keywords you’ll be using, 7 advanced keyword discovery strategies and several ways AI can help you use these nuggets of information.

From that point on, you’ll have everything you need to propel your niche content to the forefront of the competitive landscape, ensuring that you’re meeting the needs of your target audience precisely.

What’s great about this method of research is that not only can AI give you advice based on volume and historical data, but it’s capable of conducting an analysis that uses predictive insight to forecast what your niche audience will be searching for in the near future.