Step 5: Utilize Successful Keywords for Your Niche

One of the best ways to succeed in search results and build your list is to research the keywords that people are using in your targeted niche. It’s important to understand how your target audience searches, so that you can decide what content to push out.

You can find paid or free tools that will create lists of popular keywords for you that fit in with your brand’s niche. Once you’ve compiled a list of the best keywords to use (a list you should try to update frequently), you can begin to place those keywords throughout your content and titles.

These can be used in posts in sentences, tags, and headings. These keywords will help drive your target audience to your content, since search engines will be able to use the keywords to understand what kind of content you create.

Step 4: Create a Blog that Search Bots Appreciate

Whenever you have a niche blog that you’re frequently publishing new content to, search engines will send a bot to crawl and index the content. Then, when a user goes to their search engine and types in a query, hopefully the search bots will feel your content was worthy of a top result and deliver it to the user.

Your niche blog can have an opt in form in the sidebar, as pop-ups or below each blog post so that when the visitor lands on, consumes and appreciates your content, they can sign up to hear more of what you have to say.

Consistent posting will help you with Search Engine Optimization (SEO). Once you’ve managed to get your blog at a higher ranking in search engine results, you will be able to witness a much heavier flow of traffic to your sites and a swelling in the size of your list.

Step 3: Make Your Content Worthy of Their Attention

Once you’ve got the pleasing visuals figured out, it’s time to find a mission. People need a reason to do more than just glance at your pretty logo. Your brand should offer a quick solution to someone’s problem, in order to draw them into your list.

For example, if you offer a course like a fitness program you’ve designed, you could gift them a downloadable printout displaying the steps to one 30 minute workout. This draws the consumer in with a way to try out what you offer so that they can decide whether or not the full product is worth it.

Once you’ve put out a worthwhile hook, you can catch the attention of a wide range of subscribers and give them the opportunity to try out your expertise. Your lead magnet needs to address a pain point or help them achieve a goal and the more valuable you make it, the more irresistible it will be.

Step 2: Turn Your Business Into a Brand with Graphic Design

The way you present your business will have a major effect on how people view your work and whether or not they want to sign up to your list. In order to draw in a crowd who views you as a top leader, you will need the right visuals and aesthetics for your brand.

When potential customers are browsing on Amazon, Etsy or other shopping sites (including digital courses), they will often make a quick decision based on the visuals presented to them.

Your brand should have its own logo, color palette, and overall aesthetic. You can create your own graphics with tools like Canva and Photoshop. If you don’t feel as though your work will suffice, you can hire a freelance graphic designer to help you complete your vision.

You can find freelancers like this on Upwork, where all you have to do is create a job listing and analyze the bids that come in. If you’re on a budget, you can turn to Fiverr for a more cost-effective graphics gig.

Step-By-Step Lead Generating Process

As an online entrepreneur, one of the most effective ongoing tasks you’ll undertake that will contribute to your income growth is lead generation. Getting subscribers on your list allows you to communicate with them for months and years as they look to you for guidance and recommendations.

Generating leads for any niche generally requires the same steps. Each one will provide you with new opportunities to grow your audience and business to its fullest potential. Below, you’ll find a 30-step plan for lead generation that can help you build a substantial list of niche followers.

Step 1: Use the Most Reliable Response Tools

Communication is one of the most valuable assets you can have for your brand. This makes any response system just as valuable, since it would control a large portion of your brand’s communications.

If you end up with an autoresponder system that fails you, such as getting caught in spam filters or even not being functional after a short period of time, you could stand to lose a whole list of potential customers due to a malfunction.

Make sure when you are searching for a company to work with that you look for experience over cheap prices or marketing buzz during a launch. It will be worth ignoring the hype when you don’t have to stress over unforeseen complications.

Make sure the company you choose allows for you to have more than one list, so that you can separate (segment) certain people and use strategic methods to reach a wider audience with a targeted message.