AI in marketing Archives - Page 2 of 2

Understanding How to Balance AI with Originality

There are many marketers who are going to surrender their original voice, their brand and any thoughts they have to artificial intelligence (AI), unfortunately. These people will not remain competitive because there is no originality that audiences seek.

You never want to be a sterile brand or leader in a niche, which is what AI will deliver if you let it have free rein over your business. So how do you use AI while still maintaining your own voice?

There are a few ways you can achieve this. First, do some preliminary work on the project before you log into ChatGPT or whatever AI tool you’re going to use. You want to stay sharp and know how to market with or without tech tools at your disposal.

Whether you’re brainstorming ideas for an eBook, making a list of SEO keywords, or thinking about which products to promote for a niche, get something ready to start with that you can provide AI before asking it to bring more information to the table.

Not only does this ensure you play a role in what’s created, but it gives AI a heads up about which direction you’re moving in. You can ask it to stay the course and expand on what you provide or ask it to come up with brand new concepts you haven’t even considered.

Another thing you can do to maintain originality is heavily prompt AI to get what you want. Most people know very little about prompting. They ask for the bare minimum, such as, “Write an article about how to lose weight.”

You want to continue prompting AI each step of the way with detailed involvement about what you want it to produce. When it delivers something, you can take the entire piece or a section of it and ask for revisions in a way that maintains your original goals and ideas.

Third, you can train your AI database to mimic your original style. You can attach content that you’ve created so AI can work from that style and voice rather than it simply tapping into a massive, random database others have created.

You can tell AI that you want your expertise and stylistic voice used for everything it creates. Any specific instructions you have can be added to the Custom Instructions area in ChatGPT so you won’t have to continually prompt it to remember each time.

These three tips combined will help you maintain originality when working with AI, so that you continue being a recognizable brand and not a content creator whose work is void of any human characteristics.

AI for Marketers Concerned About the Use of This Technology

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Whenever any technology comes onto the scene, it immediately raises suspicion and concern, but with artificial intelligence (AI), the worry was heightened due to many factors.

One thing that concerns many marketers is how the AI is trained on data. Basically, it’s being fed billions of pieces of data in an effort to train it to think, behave and churn out results similar to how a human would.

But because it can access and scan huge datasets in mere seconds, its output is often flawless compared to some marketers who don’t have time or even access to all of that information.

It doesn’t typo or make spelling and grammatical errors. The finished content is usually pristine, but there are drawbacks you have to watch for. For instance, AI can fill in any gaps in information with something it makes up, and they admit this.

So if you’re a marketer utilizing AI in your business, you still have to do your due diligence in ensuring that whatever it creates is accurate and up to date. Timing is important because some AI models are writing based on information up to 2021, but not later than that.

If you’re someone who is worried about using AI, then the best way to handle that is to use a 3-pronged approach. First, go into the arrangement with AI using it as a partner or tool, rather than a crutch or freelancer.

If you’re bringing your own ideas into the mix, it has an original starting point with you at the helm. Secondly, you can use AI for brainstorming and improvements only. You don’t have to use it for full content creation.

You can come in with a basic outline and ask AI to expand on your points or ensure it fully covers a topic. Then you can create your content yourself and feed it back to AI, asking for insight on how to make it even better.

Third, you can maintain close oversight on your AI output. Read through everything it creates, ensure and double check for accuracy, and give yourself peace of mind that what you’re using it for is going to guide your audience in the right way.

AI isn’t a monster that is going to replace humans. It doesn’t mean the end of original ideas and human leadership. Al it does is provide a way for you to speed up your marketing and present the best quality for your readers possible – and that’s something we can all agree is beneficial for everyone.