Using Instagram to Attract an Audience
Using Instagram to Attract an Audience
Instagram is a highly visual site where you can brand yourself as a leader in your niche. It implements a variety of images, video, and text. You can use a mixture of these, but every post will need either an image or a video to accompany the text.
This social networking site is a great way to get free traffic to your blog and offers. The best niches for Instagram are those that are visual in nature, such as food and diet, travel, and inspiration.
An image that you post doesn’t always have to be of some thing or someone. It can be of an inspirational or motivational quote or a cartoon or meme that people can relate to. While posts can’t be shared as easily as they can on Facebook, there are tools that can allow people to re-post your Instagram shares.
Therefore, you may want to brand your URL on the images themselves. Make sure when you post to Instagram, you are using hashtags to help your posts get found and shared among the population.
Hashtags are strategic keywords that people use to identify a topic, person, or place. When a consumer wants to find posts on the topic, they type in a pound sign and the keyword like this: #keyword. You’ll want to use a variety of them related to your topic in each post.
For traffic purposes, you’ll want to have a link in your bio. This is shown directly below your image on your profile page within the site. Instagram does not allow you to post links with every single post that you share. Therefore, you can change the link in your bio periodically if you wish.
One thing you may want to do is have a link in your bio to an opt in or landing page. This way, you capture the consumers’ name and email address and can contact them in the future and send them to your blog and offers.
Instagram also has another feature known as stories. Here, you can engage with others on a different level. Using the story, you can share images or videos as well as stream live from within the site.
Regular images and videos will be shared for 24 hours with your audience. But when you go live, you get to choose whether or not you want the video to stay up for 24 hours. Make sure you are branding your domains at this time so that you can reap the rewards of the free traffic potential of the site.
