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Creating your content

Once you’ve found your audience, decided on your offer and messaging, it’s time to start working on your actual content. Before you begin, you need to develop a channel plan to clearly define where you will publish the content once it is complete. Your plan should include the platforms you will use to tell your story, your criteria, process, and objectives for each piece of content you create. You also need to include how you will connect each piece of content to develop a cohesive brand conversation.

When you’re ready to start creating your content, you need to keep in mind that everything you create for your company needs to be focused on the following five pillars.

The Five Pillars of Content Creation

Simplicity

The level of complexity will make or break how a piece of content will perform. If you are not able to boil down the topic into something that is easy and simple to digest, then the topic shouldn’t be used. While there are some concepts that are complex and those that require an in-depth analysis and technical exploration, you need to strive to address those topics in a simple manner. This is the only way to ensure your audience will come back to your content again....

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Content Marketing Blueprint

​Introduction

.As a business owner, you know that how your market your
business is at the heart of your success. In fact, most aspects of
your business are dependent on you developing a successful
marketing campaign. You may provide the best services or sell
the best products, but if you don’t have a solid marketing plan,
potential customers would never know about it.


Today’s prospects are looking for useful information, but have a
strong resistance to the "hard sell." Most consumers spend the
time to research services online before making a purchase. They
take the time to study different products, compare prices and
features before ever stepping foot in a store. They want good
content that helps them make a decision but don't like being sold.
In fact, 70-percent of consumers would rather learn about a
company through an excellent article rather than advertising.


Compelling content can help your business build strong customer
relationships without resorting to the less productive "hard sell”
tactics. The content you produce showcases your expertise,
which gains consumer trust by highlighting important topics that
affect consumers. Well-crafted content can bring traffic to your
website and social media accounts, boost your performance on

search results pages, and give your audience the chance to share
your content with their friends, resulting in higher conversion rates
for your business....

Read on ​by downloading this free 49-page eBook

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Get Rid Of These 7 Mental Blocks That Are Stopping You From Succeeding In Life

The biggest roadblock to success is you. External obstacles can be removed, but if it’s you yourself who’s blocking the road, then it’s going to be so much harder for you to succeed. In this article, you’re going to learn of 7 mental blocks you need to get rid of if you want to succeed in life.

  • Doubt

When you doubt yourself, it’s going to be hard to convince anybody else to trust that you can do what you’ve set out to do. The first thing you’ve got to do is convince yourself that you can indeed succeed in reaching your goals.

  • Fear of failure

Many people fear failure, but the truth is there’s really nothing to be afraid. Treat failure as a mentor, and you’ll find out that failing is often a pre-requisite to success.

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  • Fear of success

People who fear success often think their lives are going to change for the worse, that they’re going to lose their comfort zones, or that their personalities are going to change overnight.

Of course, this isn’t true. It’s just a mental game your brain is playing with you, daring you to see how far you’ll go to chase your dreams.

  • Lack of self-belief

If you don’t believe you’re going to accomplish your goals, then you’re not going to accomplish it. It’s as simple as that. When you lack self-belief, you’re not going to have the motivation or the drive to succeed.

  • Getting too emotional

When you get too emotional, you often fail to think logically. Many wrong decisions have been made by far too many people simply because they let their emotions get the best of them.

  • Making things too complicated

Sometimes we tend to overthink things when a simple solution is just right in front of us. What should often be a simple fix to a simple problem can lead to large sums of money going down the drain.

  • Thinking inside the box

When you’ve explored the entire box, and you can’t find the answer, then you’ve got to think outside the box. There’s nothing wrong with getting creative. If it can get you to where you want to go, then follow it! 

The 5 Secret Keys To Success

In this article, you’re going to learn about the 5 secret keys to help you accomplish your goals faster. Let’s begin!

Choose a smart goal

You can set a goal any which way you like. However, if you’d like to increase your chances of success, then you better set a smart goal.

A smart goal has the following characteristics: it’s specific, measurable, attainable, relevant, and timely.

You can’t choose only 2 or 3 characteristics. A good goal has all 5 characteristics present.

If you don’t want to waste your time and you want to reach your goal ASAP, then make sure you choose a smart goal.

Be passionate

You can have a smart goal, but if you’re not passionate about it, you can easily lose motivation. Having the passion for something lights a fire under you – you don’t get that fire if you don’t particularly care about your goal.

Choose a goal you’ll be passionate about. That way, when the obstacles come (and they will!), you’ll be able to persevere and keep chasing your dreams!

Learn from failures

It may sound surprising at first, but failure really is one of the secret keys to success. When you’re chasing something, a life goal, for instance, you’re probably not going to succeed on your first try. It may take you ten tries or maybe even a hundred tries.

No matter how many times you fail, you still take something away from the experience – you learn something. And you can use that knowledge towards your goals – you now know what’s working and what’s not.

Network

As the saying goes, it’s not what you know, it’s who you know. In many cases, this rings true. If you know the right people, you can get your foot in the door.

Always be nice and helpful to everybody you meet. Don’t underestimate the power of building relationships, they might help you reach your goals faster.

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Don’t aim for perfection

Aiming for perfection is equivalent to setting yourself up for failure. Perfection is such a lofty goal, impossible if you will.

Do you know of anybody who’s perfect? I don’t think so. So there’s really no reason why aiming for perfection is even a thing.

Instead of perfection, aim for excellence or being the best you can possibly be. Being the best is not the same as being perfect.

Even if you’re the best, you still have room to grow. When you’re perfect, there’s simply nowhere else to go, you’re already perfect.

3 Reasons Taking Action Is Important If You Want To Succeed

For some reason, many people believe they can simply coast through life and still end up successful. It’s probably the reason why many people fall for get-rich-quick scams. Imagine doing minimal work and raking in bags of cash in return!

If you really want to succeed, you’re going to put in a lot of time and effort to make it work. You will need to take action. Here are 3 reasons why taking action is important if you want to succeed:

It’s your first step towards success

If you don’t take action, you’re never going to take that first step towards achieving your goals. You’re never going to go anywhere. As they say, it’s always the first step that’s the hardest.

It’s relatively easy to choose the right goal and to make a grand plan on how you’re going to achieve that goal. But actually going out there and taking that first step, that’s hard.

Many people have fun at the planning stage, but the moment they actually need to do something, then the reality will sink in.

“That’s a lot of work,” they’ll say. They’ll start procrastinating, or they’ll start thinking it’s a bad idea. And they’ll just stop there.

That’s all they do – just plan things, but never really take action.

You find out first-hand what’s really working

When you take action, you find out that whatever you’ve planned isn’t always going to happen. It isn’t always going to be feasible.

Sometimes, what you think something is may be different from what it actually is in real life. This is why being flexible and knowing when to adjust is so important.

Your plan is just a general guide – you don’t have to take it at face value. When you take action and go out into the real world, you find out what’s working.

You learn to go with the flow. You learn there’s a better option out there that will help you achieve your goals much faster than what you’ve initially anticipated!

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You grow as a person

Taking action is important if you also want to grow as a person. On the way to success, you’ll encounter so many obstacles, problems, and challenges. That’s when you grow as a person.

When you learn how to overcome all these obstacles, when you gain new skills, when you develop resilience, you grow as a person.

If you don’t take action, you’ll remain as you always have been, doing the same things you’ve always been doing.

6 Productivity Hacks That Will Help You Reach Your Goals Faster

We’ve only got limited hours in a day. With so many things and so many tasks to finish, you’d want to be as productive as possible. In this article, you'll learn about 6 productivity hacks that will help you reach your goals faster.

  • Get enough sleep

Sleep is so important that it has to be at the top of this list. When you don’t get enough sleep, you have trouble concentrating at work. Your mind seems to drift every so often to thoughts of hugging your pillow in bed.

Caffeine is a short-term fix to help you focus, but when you’re consistently not getting enough sleep, your productivity is going to go down a lot.

  • Make mini-goals

Don’t be overwhelmed by your seemingly larger-than-life goal. Have a daily to-do list, a weekly and monthly checklist.

Breaking down your goal into mini-goals makes it easier for your brain to process.

Everytime you tick something off your list, you feel positive, and it motivates you to continue doing your tasks. You can measure your progress, too.

  • Put on some music

This is going to be a matter of personal preference, but many people swear by the power of music.

Generally, it’s classical or instrumental music that people listen to when they want to concentrate on their tasks.

Of course, you’re your own person – you can listen to any type of music that helps you focus.

  • Keep distractions to a minimum

Find a quiet space to work in. If you’ve got other people in the room with you, try putting on noise-canceling earphones to block out the sound.

Let your teammates know though so they can tap you if they need something from you.

  • Take breaks

Breaks are always helpful in helping you recharge your energy and your productivity. You can go for a quick run if you’re feeling really stressed, or a quick nap if you need to.

  • Stop multitasking

When you multitask, you tend not to give your best. You’re trying to get as many tasks done at the same time so you can’t focus on any one of them.

Your productivity will be affected if you juggle far too many tasks at once. Focus on one task, give it your whole attention, and watch what happens to your productivity!

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What To Do When You Lose Motivation

Motivation is one of the most important factors that will drive you to succeed. When you lose it, you’re in danger of permanently failing and losing track of your goal. Here’s what you need to do when you feel like you’ve lost all motivation and you can’t seem to get it back on your own:

  • Recall your “why”

Why are you chasing that particular goal? Do you remember why you chose it in the first place? Is it because it will ultimately make you and your family happy and wealthy? Or is it because it will help many people?

Whatever your reason, you need to remember it. Recall how it initially made you feel. It will help re-light the fire under you.

  • Stick to your positive habits

Over the course of your journey, you should ideally have already cultivated positive habits that will help you succeed. Habits that are not going to stand in the way of your success, but rather will help you reach your goals.

When you start losing motivation, continue going through the motions, the routines you’ve already established. If you haven’t established good habits yet, then you better get started! At this stage of your journey, you need to take action consistently – your habits will help you do just that!

  • Seek inspiration

Read inspirational stories about people you look up to. Is there a particular entrepreneur or leader you really like? Find something in common with them.

For instance, you can read up on stories about how they successfully overcame obstacles. You can then try to get ideas on how you can do the same thing.

  • Ask for advice

Do you know someone who’s going through the same rough patch as you? Reach out to them and ask for advice. It’s not a sign of weakness if you seek help. It works both ways, you know. You regain your motivation, and the other person gets a boost in self-esteem.

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  • Challenge yourself and set a reward

Rewards work really well when it comes to motivation. You can challenge yourself to, say, complete a task within a week and you’ll get a corresponding reward.

The more difficult the task, the bigger the reward. If you miss your deadline by even a day, you don’t get your reward. Think of something you really like – it just may help you revive your motivation!

3 Motivation Strategies Not Many People Know About

​Feeling unmotivated? There are plenty of ways you can motivate yourself to finish your tasks for the day, tasks that will help you get closer to whatever goals you’ve set for yourself. Here are 3 motivation strategies that not many people actually know about.

Reflect On Your Achievements

When you start running out of ideas, or you start feeling like you’re not making any progress at all towards your goals, you can try looking back at your achievements.

Remember how far you’ve come, all the milestones you’ve achieved to date, and you’ll see that everything you’ve done so far has not been wasted. 

Start a journal, write down your thoughts and your feelings. You can also use it to chart your progress.

When you’ve got concrete proof in front of you that you’ve made significant steps towards your goals, you’ll feel so much better.

You’ll feel motivated to continue doing your work and to improve yourself as well.

Learn From Others

If you look up to somebody, you can use them as motivation to continue improving yourself. This is especially true if that somebody has found success in life. You’ll learn a lot from them.

You don’t even have to know them in person. You can read news articles and books about them. Learn their background – do they have a special story to tell? Let them inspire you.

You can also start following them on social media, if they’re on there. Many successful people use social media nowadays, and they strive to provide plenty of value to their followers.

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Mentor Other People

Teaching other people what you know will also motivate you to become a much better person. Other people are looking up to you, you don’t want to fail them.

You want to show them that you’re capable of being a good mentor. It will help build your self-confidence and your self-esteem.

I’m sure you’ve had a favorite teacher or mentor in school – what did they do to make them stand out from the other teachers?

I’m willing to bet it’s because they taught you a lot about different subjects, maybe about life in general.

You can do the same to your mentee(s) – show them you genuinely care for them, it will motivate them to learn. Their motivation will rub off on you – so it’s really a win-win situation.

The Entrepreneur Code

Introduction


Have you ever wondered why some people are able to become super-successful entrepreneurs while others just dream about it?
Have you always wanted to follow in the footsteps of the world’s wealthiest business owners, investors or tech giants? What
makes everything turn to gold at their touch? That’s a question that all aspiring entrepreneurs would like the answer to, and we have it here.


It turns out that in order to be able to crack the Entrepreneur
Code, all you need to do is take a close look at some of the most
successful men and women of today’s world. It is immediately
apparent by examining their daily habits, and seeing what they
focus on, that they do things differently than the average person.
If you can copy the same things that these uber-successful
people do, you can achieve the same level of success that they
have achieved.


That’s what this book is about. Each chapter will examine a
particular area of life where successful people tend to focus. The
information was gathered through extensive research into more
than 100 successful entrepreneurs, including everyone from actor
& producer Jim Carrey to tech giant and PayPal founder Elon
Musk.

In each of these life areas, which include health, fitness, personal
development, relationships and spiritual pursuits, we have
identified several key habits that have turned these people into
businessmen and businesswomen that have not only achieved
fame and amassed a great fortune, but are actually changing the
world around them for the better.


Each chapter will not only list and describe these life-changing
habits, but they will also profile a successful and well-known
entrepreneur that is known for those particular habits, so that you
can see how they are applied in the lives of successful people.


The 50 habits that we have identified are shared among just
about all of the entrepreneurs that we researched, and especially
among the entrepreneurs profiled in this book. If you can
incorporate just a few of them into your own life, you will have a
distinct advantage over other people who are striving for success.


The more of these habits that you can make your own, the more
in line with what the most successful entrepreneurs in the world
are doing in their own lives. Each one will give you part of the key
that you need to unlock the Entrepreneur Code, and once you do,
the possibilities are limitless.....

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How to Live a Better Life By Overcoming Your Emotions

What if I told you that your best laid plans and your dreams of success are constantly being sabotaged? What if I told you that there is this person that constantly gets in the way of you living the kind of happy, complete and contented life you deserve?

Sounds crazy? Well, if you're like the typical American, you probably can easily rattle off the names of half a dozen people that may have contributed to your current frustrations.

Maybe it's your school principal who decided not to put you in the gifted program because he or she felt that you still needed a lot of polishing. Maybe it's your parents who simply did not understand you and you feel they treated you badly. Maybe it's your first boyfriend or girlfriend who hurt you so much that you're still feeling the negative consequences of their rejection, betrayal or discouragement.

If you're like most other people, you can easily rattle off three, six, or even dozens of names. What if I told you that that mental list that you have is completely worthless because the fault does not lie with any of those people?

Now, you probably are up in arms about this. You probably can rattle off thousands of reasons why these people screwed you up emotionally. Well, the reality is, nobody can make you feel lousy without your approval. Seriously. Nobody can make you feel bad without your consent.

I know that this quote from Eleanor Roosevelt may seem harsh, but it's absolutely true. Whatever mental state you're in, whatever emotions flash into your consciousness the moment you think about somebody or a situation in your life, is a choice.

And unfortunately, a lot of people are unable to make this fact work for them instead of allowing it to constantly work against them. We can't make headway against this. We know how this works, we know that it's negative, but somehow, some way, the moment we find ourselves in certain situations or we start thinking of certain things or certain people, we get all negative.

Now, it would be great if this negative reaction just stayed on a purely internal and emotional level, but it doesn't. Instead, we say the wrong things to the wrong people and all the wrong drama blows up.

Similarly, we can get so worked up about something that we thought about, or something that somebody said or did, that it pretty much poisons the rest of our day. We're not as effective as we could be.

Make no mistake, until and unless you are able to overcome your emotions, you will always remain frustrated. You will always remain unhappy with some aspects of your life. It will continue your inability to overcome your emotions. It will continue to rob you of the happiness you are otherwise capable of achieving.

If you want to get out from under this mental and emotional prison, click here to read the book that will show you how.

Thinking and acting emotionally almost always leads to a less than optimal situation. Whatever conflicts are in your life, it gets worse. Whatever negative mental habits you have gets reinforced. Whatever bad decisions you tend to make become even more habitual. You need to break the chain. Do it today.

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Read this book to discover the steps that you need to take to start living a more effective life. This book is written in plain English and pushes you to take solid action to finally break the invisible shackles that are holding you back from a life of contentment, happiness and purpose.

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