Best Strategies for Getting More YouTube Subscribers

As of 2019, video content is leading the way in content marketing, and YouTube is the leading platform for producing and sharing videos. If you currently have a YouTube channel for your business, you may be wondering how you can get more subscribers and grow your YouTube channel. Here are some of the best strategies to utilize to get more subscribers for your YouTube channel.

Configure YouTube Account Defaults

Just like branding, YouTube will allow you to add default settings for all of your future video uploads. You can use this feature to ask your viewers to subscribe to your channel in every single video that you upload. Not only does this remind viewers to subscribe to your channel but it can save you time in the long run.

Create a Plan for All Your Videos

You need to spend the time to decide what you want to create and what you want to focus on developing. Try to avoid mimicking trending YouTube channels, and instead do what you love. Your videos will perform better if you write a script because they can help you stay organized and on track with your message.

Learn How to Optimize Your Titles

The most important aspect of being successful on YouTube is being distinguishable from all the other videos on the platform. One great way to accomplish this is by giving your videos unusual names. Doing this will increase the traffic to your videos based on curiosity alone. Creating quirky titles for your videos will play a significant role in getting the views you need to improve your social proof factor.

Make the Most of Channel Customizations

If you want people to trust your brand on YouTube, then you have to make the most out of YouTube's customization features. Your viewers will respect and believe you if your channel looks professional. If you already have a company website or blog, be sure to incorporate the same elements into the branding of your YouTube channel so that your business is easily recognizable across multiple platforms.

Use the Right Tools

There are a lot of great tools out there that can help you with your YouTube channel. Using the right tools, from those that help you make videos, to those that can help you promote your videos, can help you increase the organic traffic that your YouTube channel sees.

These are just a few of the many strategies that you can use to promote your YouTube channel and grow your audiences. Keep these simple tips in mind the next time you are looking to increase your subscribers on YouTube.

6 Qualities Your YouTube Channel Must Have to Be Successful

Since 2006, when Google acquired YouTube, the video platform has continuously been on the rise. Today, not only is it the second largest search engine, after Google, but it is also the third most visited site on the Internet. This has created some exciting new opportunities for business owners who want to reach a broader audience. Here are six qualities your YouTube channel must have if you want it to be successful.

Consistent Posts

The most successful YouTube channel, post new videos every day or even twice a day. With this kind of frequency, their subscribers are constantly reminded of the channel and are provided with more chances to interact with the company. You need to make it a habit to post new videos regularly. If you don't have the time to post a video a day, then you need to post a new video at least once a week.

Use an Angle

If you want your channel to be successful, then you need to find an angle that sets you apart from the crowd. For example, if you have a cooking channel, creating videos that share recipes and cooking techniques won’t be enough to set you apart from the crowd. You need to find a way to create a channel that is highly recognizable and make it easy to explain.

Quality Content

The quality of your videos plays a vital role in your success on YouTube. If your content doesn't look professional, viewers won't take you seriously. This is especially critical if you are trying to launch a YouTube channel for your business. You want to make sure that the equipment you use is high quality, whether it's your smartphone that can shoot 4K video or an inexpensive HD video camera.

Incorporate Your Products Into Your Videos

The primary reason why businesses turn to YouTube is to add another marketing channel that will help their business grow. One of the fundamental ways of doing this is by adding your products into your videos. Find a way to make your products an integral part of your video content.

International Content

YouTube has become an international craze, which means you have to cater to your local audience. If English isn't your native language, don't worry, focus on the language that is native to your business and central market, and you'll be able to do very well on the platform.

Deliver Entertainment

The majority of successful YouTube channels have found a way to incorporate some type of entertainment into their content. Whatever your content is meant to find a way to deliver the message through entertainment.

Finding your groove and determining how you want to present your message will take some time. However, if you include these six qualities in every video that you produce, you’ll be able to grow a successful channel for your business.

5 Tips for Starting a YouTube Channel That People Want to Watch

Whether you're ready for it or not, video is the future of the Internet. In fact, by the year 2021, video will make up 82 percent of all traffic. If you want to take advantage of all that video has to offer, then you need to start a YouTube channel for your brand or business. Here are five tips for starting a YouTube Channel that people will want to watch.

Invest in Ideas and Concepts, Not Equipment

The only equipment that you need to start a YouTube channel is a smartphone. What you probably are lacking is a great idea and concept for your channel. If you want to have a successful YouTube channel, then you need to spend some time figuring out your niche. You can start by writing down 25 to 50 ideas for videos. Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing.

Keep Your Videos Short

Viewers today want bite-sized chunks of information. Unless you know what you’re doing, you won’t be able to be successful by producing videos that are more than two minutes in length. When you’re first starting out, viewers don’t know you. The only thing they have to judge whether they’ll watch your videos is the title, thumbnail, and length.

Design Thumbnails That Pop

The only thing you have to market your videos when you’re first starting out is the thumbnail. While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail. This makes it extremely important for you to make sure your video thumbnails stand out.

Title Your Videos with Humans and Search Engines in Mind

The same SEO techniques that you use on your web page also apply to your YouTube video titles. You need to make sure that your video titles not only grab the attention of viewers but that it includes relevant keywords to catch the attention of the search engines. Also, the first two lines of your the descriptions are usually shown on the search results, so make those lines count.

Engage Your Audience Through Comments

The last thing you want to do is be a nameless and faceless entity. YouTube audiences want to connect with their favorite channels. One of the easiest ways to do this is to engage with them in the comments section of your channel. While it can be time-consuming, it will be well worth the effort you put in when you start to gain more subscribers.

Starting a YouTube channel that people want to watch isn’t difficult. While it will take some time and effort on your part, keeping these five tips in mind as you move forward will help ensure that you’re successful.

5 Questions You Need to Ask Before Creating a YouTube Channel

If you've been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new username it's essential to ask yourself some questions. The following five questions will help you start thinking about your goals and will get you on the right track to be successful on YouTube.

Why Do You Want to Start a YouTube Channel?

This is probably the most critical question that you need to ask yourself before you get started on YouTube. Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business? Do you have a passion for video production? All of these are excellent reasons for wanting to start a YouTube channel. However, if you are just looking to go viral and make a lot of money, then you need to rethink things.

Should I Upload Commercials About My Products & Services?

Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials. The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional. Creating how-to-videos, review videos, and tip videos can help build your authority without having to sell your products or videos.

How Should I Describe My YouTube Videos?

The descriptions for your videos need to be concise and should include your company website's URL in the first sentence of the description to encourage your viewers to visit your site. You also want to be sure to include keyword search terms in your descriptions to make your videos easy to find by your target audience.

Should I Produce My Own Videos?

Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest. If you have limited resources, you can shoot a video with your smartphone or an HD camera. However you shoot the videos, you want to make sure that you upload new videos often. If you can post a new and exciting video every week, you'll be able to grow your views and subscribers quickly. 

Should I Allow Comments on My Videos?

Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback. You can have the comments automatically displayed, or only after you’ve approved them.

Starting a YouTube channel for your business is a great way to create brand awareness and grow your business. Asking these questions before you start your channel can put you on the path for success.

4 Tips to Follow When Planning a Successful YouTube Channel

It takes a lot of time and effort involved in making a successful YouTube channel and chances are high that you won’t become an overnight success. Building a successful YouTube channel requires a blueprint so that you can stay on track. Here are four tips to follow when planning a successful YouTube Channel.

Tip #1 – Define Yourself

Before you can start to create your blueprint, you need to know who you are, what you like, and how you want to present yourself to your target audience. Defining yourself and creating your brand is critical for creating and maintaining a successful YouTube channel. You need to focus on something that you're knowledgeable or passionate about. As long as you do what you love, and do it well, you'll be able to attract an audience. There is no end to the things that you can do on YouTube, so go out and find your path.

Tip #2 – Define Your Capability

Content on YouTube that has a higher production quality tends to get more views. However, it is possible to make great content at all levels of production; you just need to find a way to take advantage of your skills and the equipment that you have. You won't be able to shoot the epic fantasy battle scene if you only have an old camcorder from the 90s, but you could use that same equipment to talk about or review an epic fantasy battle scene. Make sure that before you start to plan and create content that you take your gear and capability into account first.

Tip #3 – Define Your Audience

The most important part of having a YouTube channel is creating a good relationship with your audience. It will single-handedly decide your success or failure. Everything that you do needs to be focused on building your target audience. As you develop a relationship with your target audience, you'll start to build demographic information that can help you tailor your content so that you can appeal to a broader audience.

Tip #4 – Create a Content Schedule and Stick To It

The key to starting and maintaining a successful YouTube channel is consistency. Upload strong content regularly is much more important than having infrequent, mind-blowing content. Regular content can help keep your audience’s attention on your channel making it much easier for you to develop a relationship with them.

Starting a successful YouTube channel isn't tricky. Keep these four tips in mind as you plan your YouTube strategy, and you'll be well on your way to finding YouTube success.

4 Mistakes You Should Avoid Making With Your YouTube Channel

As you start your new YouTube channel, you probably already have an idea of the few things that you need to do to be successful. However, just as essential as it is to know what to do, it is equally important to know which mistakes to avoid. Here are four mistakes that you need to avoid when you start your YouTube channel.

Mistake #1 – Avoiding Your Audience

Your audience is the only reason why you have a YouTube channel in the first place. Without them, you will never find success. If your audience asks you questions or leaves you feedback in the comments section of your videos, then you need to reply to them as often as possible. You need to make sure that you respond with thoughtful answers that fit the question being asked. The more that you engage with your viewers, the more connected they will feel with your business.

Mistake #2 – Not Optimizing Your Video Titles

Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms. If you don't include relevant keywords in both your title and video description, your audience won't be able to find you in the search results. You need to make sure that you create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.

Mistake #3 – Not Branding Your YouTube Content

If you fail to brand your videos, it makes it that much harder for your viewers to recognize videos that you've produced. This is especially true when they are viewed on other social media platforms, blogs, or websites. Properly branding your YouTube videos is relatively easy and is incredibly useful. You can do this by adding a branded intro to your video, displaying your brand in the video background, or showcase your merchandise.

Mistake #4 – Not Customizing Your Thumbnails

YouTube allows you to choose any thumbnail that you want for your videos, which is what will show up next to your video title in the search results. If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail. To better engage your viewers you want to make sure that you add your own custom image that best represents each specific video you produce.

When you're building your YouTube channel, these are four things that you need to avoid. Keep this in mind, and you'll be well on your way to growing a successful YouTube channel for your business.

How to Scale Your Online Business Successfully

Most people have no idea as to how to scale their online business. There is a big gap between a startup and a medium-sized business. Scaling is an art that needs to be done carefully. Acquiring the wrong partner or business deal can have severe consequences. But scaling does not have to be expensive and there are many free and organic methods of scaling an online company. Online businesses have an advantage in that scaling the infrastructure often only requires a new hosting plan for a web site.

Outsource

Most solopreneurs think that scaling involves acquisitions or significant partnerships. But scale can be on a much smaller level. If you hire a virtual assistant to complete the tasks that you don’t want to do, such as social media or email marketing, then you have effectively scaled. You will now be freed up to do more of what you love to do and can expand the business in whatever direction you see fit. There are many freelancers available on sites such as Upwork who can deliver high-quality work for a very reasonable price. As you build a network of reliable freelancers, you only pay them for specific tasks that need to be done.

Collaboration

A good way to scale is to collaborate with people in your industry. Solopreneurs often fail to see the value of joining forces with other people in the same sector, often preferring to do everything by themselves. But establishing a network of associates within a particular field is ideal for long-term success and effective scaling. They might have skills that you do not possess or have a different way of looking at things. You can link to each other's sites and perhaps even form your own company down the line.

Automation

Automation is another great way to scale your business. You can use an automation tool to complete tasks such as social media posting, email marketing, customer support, search engine optimization, and sales. Automation is one of the best ways to increase your output and it can free up your time to focus on the things that really matter. For example, Hootsuite and Buffer are among the better automation tools available in terms of social media management. You can see how your brand is doing across a large variety of social media platforms on one easy dashboard.

3 Online Automation Tools To Free Up Your Time

Automation is going to be the way forward for online businesses of the 21st century. Those that automate are going to be the most successful. There is an automation tool for all possible tasks, from email marketing to paid advertising models. The trick is to find the automation tools that fit into your lifestyle and business model. Here are 3 of the better automation tools out there.

#1 - MailChimp

MailChimp is an email management service that can assist in streamlining email campaigns. MailChimp is a favorite email automation tool for startups and digital nomads. It is known for its ease of use and is the biggest email automation tool out there. Email marketing is still a very lucrative business model. This is because while people may change their social medial platforms, they tend to stick with the same email address. So building up an email list is a great way to keep in touch with potential customers over the long term. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity.

#2 - HootSuite

HootSuite is the perfect platform to automate social media strategies. It can be used to monitor how your business is doing across different social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. You can see how your brand is performing through the simplified HootSuite dashboard. It is also possible to schedule and update posts as well as to create social analytic reports. The ability to schedule posts is a powerful feature that many freelancers and business owners are starting to take advantage of. It can significantly free up time. HootSuite is free for a basic personal subscription, though there are upgraded premium options.

#3 - Hubspot

Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Marketing and sales is a difficult part of any business enterprise, and Hubspot can help to ease the burden. It comes with a free customer relationship management (CRM) system and is free to use.  It allows for email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing. Hubspot has a massive online community who are very active and this is a very well-regarded automation tool that can streamline marketing campaigns.

Top 6 Things That Will Trigger Your Anxiety

Anxiety disorders are incredibly common, as are many of the things that will trigger anxiety. For most people dealing with anxiety, they find that they have multiple triggers, while other people’s anxiety attacks are triggered for no reason at all. If you want to gain control of your anxiety, it’s important to discover any triggers that you may have. Here are six common triggers that can cause your anxiety to rise.

Health Issues

A diagnosis of a medical condition, like cancer or a chronic illness, can trigger anxiety or make it worse. This is a powerful trigger because of the immediate and personal feelings that it tends to produce. You can help reduce your anxiety by being proactive and engaged with your doctor.

Medications

There are certain over-the-counter and prescription medications that can trigger your symptoms of anxiety. Many of the active ingredients in some medicines may make you feel unwell or uneasy, which can set off a series of reactions in your body and mind that may lead you to experience anxiety.

Caffeine

Your morning cup of coffee may be triggering or making your anxiety worse. According to a recent study, people with panic disorders are especially sensitive to the anxiety-inducing effects of caffeine.

Skipping Meals

Not eating will cause your blood sugar to drop, which can lead to jittery hands and can trigger your anxiety. Eating balanced meals is important because it will provide you with energy and essential nutrients.

Negative Thinking

Much of your body is controlled by your mind, and it’s certainly true when dealing with anxiety. When you’re frustrated or upset, the words that you say to yourself can trigger greater feelings and increase your anxiety. If you tend to use negative words when you think about yourself, you need to learn how to refocus your language.

Financial Concerns

Worries about your lack of savings or massive debt can trigger anxiety. So can unexpected bills or money fears. You might have to seek the help of a professional, like a financial advisor, to learn how to manage these kinds of triggers. It can help to ease your concern if you feel as if you have a guide through the process.

Identifying your anxiety triggers might take some time, but it is essential so that you can learn how to manage your symptoms and hopefully, you can eventually overcome it and get back your life.

Small Steps You Can Do to Better Manage Your Anxiety

Anxiety is a regular and predictable part of life; however, if you suffer from an anxiety disorder, your anxiety can quickly take over your life. The good news is that there are small steps that you can take to help manage and minimize your anxiety. Here are some small steps that you can take today to help you better manage and hopefully overcome your anxiety.

Take a Deep Breath

Breathing deeply through your diaphragm triggers your relaxation response and helps you to switch from the fight-or-flight response to a more relaxed and balanced state of being. Inhaling slowly to the count of four and holding your breath for a count of four, before slowly exhaling to a count of four can significantly increase your state of relaxation and calm your anxiety symptoms.

Get Physical

One of the most critical things you can do to cope with your anxiety is to participate in a regular cardiovascular exercise. If you're not in the habit of exercising, you can start by taking a walk. Take some time and create a list of physical activities that you enjoy and place them on your weekly schedule.

Get Enough Sleep

When you don't get enough sleep, it can trigger your anxiety. If you find sleeping a nightly challenge, try engaging in a relaxing activity right before you go to bed. If your brain starts to buzz right before you go to bed, try jotting down your worries for 10 to 15 minutes, earlier in your day.

Say an Encouraging Affirmation

Reciting positive, accurate statements to yourself can help you put things in perspective. You can try telling yourself that “anxiety is just a feeling, like any other feeling,” to help you gain perspective over your anxiety symptoms.

Avoid Caffeine

Managing your anxiety is as much about the things that you do as it is about the things that you don't do. There are some substances, like caffeine, that can significantly exacerbate symptoms of anxiety. The last thing you need to do, if you suffer from anxiety, is drink a substance that makes you feel more excited.

Take a Break

Building breaks into your daily schedule can be beneficial. Breaking from concerted effort can be incredibly refreshing. A simple change of scenery or pace or switching to a different task can be constructive.

Anxiety can be incredibly overwhelming and can make you feel as if you are being weighed down. Taking these small steps can help to minimize your anxiety symptoms and help you effectively cope.