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As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand.

Optimize Your Twitter Bio

To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all of your Tweets so that people can clearly understand who you are and what your business does.

Interact with Your Industry Influencers

As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them and interact with them on a daily basis.

Tweet Regularly

One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet.

Offer Discounts to Twitter Followers

Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts special discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store. 

Integrate it With Your Other Marketing Efforts

Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.

Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on Twitter to build your brand and increase your followers.

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Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base.

Ask Questions

A great way to spark dialogue with your audience is to ask them questions. It is by far one of the easiest ways and best methods to boost audience engagement on your Facebook fan page. There are various types of questions that you can ask to get your fans talking.

Get the Timing Right

When it comes to uploading content to your Facebook page, timing is crucial. The last thing that you want to do is update your wall when everyone is working or asleep. Numerous studies have proven that the best way to engage with your audience is to post at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. If you don't think you can remember to post at these times, you can always utilize a free scheduling tool to ensure you get the timing right.

Include Call to Actions

Placing a call to action on your page instills psychological nudges that can help you drive your audience to respond the way you want. Something that many businesses miss when they update their Facebook page is a call to action. People tend to respond better when they are told what to respond to.

Utilize Facebook Ads

Due to Facebook's newest algorithm, only a small fraction of your audience will get to see the wall posts on your Facebook page. If you want to boost the engagement of your audience, you can promote it through page post story ads, which will help your posts reach more people.

Posting Frequency

The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have 40 percent higher engagement rate than those who post more than three times per day.

What works for some businesses may not work for others when it comes to boosting audience engagement. However, these tips have proven to help increase engagement when used correctly.

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If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your business can gain more social media followers and increase your bottom line.

1. Create Strong Profiles and Pages

The best way to start growing your audience on any of the social media platforms is to create strong profiles and pages for your accounts. You need to include branded cover photos as well as profile photos, and detailed descriptions of your business.

2. Share Quality Content

As you begin your journey to gain more social media followers, you need to create and share high-quality, value-added content that your target audience will enjoy. This can include blog content, videos, podcasts, infographics, presentations, etc. This content can be created by you or by others.

3. Add Links

Not only do you want to be sure to include links to all your social media profiles on your business website, but you want to include your site link in all your social media profiles. It will also help to add links to your top social accounts in your email signature. Adding these links will help you to expand your reach and broaden your exposure.

4. Use Friend-Finding Features

Most of the social media networks provide ways for their users to connect with other people they know. As you first start to use social media to build your brand, you want to ask people you know to follow your account. By having them like and follow you on different platforms, you gain more exposure to a broader audience base.

5. Cross-Promote Your Social Accounts

If you already have a large audience on one of your social media accounts, why not use that to your advantage. Ask followers to connect with you on your other accounts. This can be as simple as sending out a tweet to your Twitter followers asking them if they are on Instagram, and if they are, asking them to follow you there as well.

Growing your social media followers is easy to do but will take some time. The more effort you put into creating valuable content for your target audience the more followers you’ll gain.

Not even the most significant leaders can escape periods where they lack self-confidence. Your self-confidence isn't a static quality but rather a mindset that, when the going gets rough, takes some effort to maintain. It is something that must be learned, practiced, and mastered just like all your other skills. When you can master it, your life will change for the better. Here are six ways you can build your self-confidence.

Act the Part

The one thing that can instantly demonstrate self-assuredness, or scream insecurity, is your body language. You always want to present yourself in ways that say that you are ready to master any situation. Looking confident and acting the part will allow you to feel more in control and people will be much more confident with you as well.

Dress the Part

When you look better, you tend to feel better. Choosing clothing that fits well and suits your industry and lifestyle and that makes you feel good will automatically increase your self-esteem. You have to look like the part you want to play.

Speak Assertively

Great speakers speak confidently, in a steady and rhythmic tone, rather than the flow being interrupted by the “ums” and “ahs.” To build your confidence, adopt an assertive way of speaking that indicates your self-confidence. Avoid high-pitched, nervous chatter and giggles in your speech.

Think and Act Positively

Positive energy will always lead to positive outcomes, so create a mindset that sets your mind to the can-do side of situations. Also, avoid the negative self-talk that can make you feel less confident. Always look for ways to smile, laugh, and surround yourself with positive people.

Take Action

There is more to being confident than merely dressing and acting the part. You have to take action. Inaction will breed doubt and fear while taking action will breed confidence and courage. When you practice being self-confident, you will soon find that it has become second nature.

Be Prepared

The more prepared you are for any given situation, the more confident you’ll feel about your competency and expertise. Being prepared will help you to avoid getting tripped up by life’s unexpected challenges. Learn everything you can about your industry, your goals, and what drives you to success.

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Self-esteem is terrific but can be an extremely delicate thing. When your self-esteem is high, you feel more resilient and are less vulnerable to anxiety. Unfortunately, it can be a challenge to improve our self-esteem, especially if you’ve experienced setbacks in the past. Here are five simple ways to help improve your self-esteem and deal with life’s unexpected blows.

1. Use Positive Affirmations

The idea behind positive affirmations is that you fill your mind with positive thoughts until you begin to believe them. It is a popular way to build self-esteem because it is simple, and anyone can do it. Unfortunately, if not done in the right way, it can lead to even lower self-esteem. Consider changing the affirmation “I’m going to be successful” to something more manageable like, “I will continue until I succeed.”

2. Identify What You’re Good At

Your self-esteem will grow when you demonstrate real abilities and achievements in areas of your life that matter to you. You need to figure your what your core skills and talents are and find opportunities that will emphasize those skills.

3. Learn to Accept Compliments

When we feel bad about ourselves, it can be hard for anywhere else to drag us out. During these times, we tend to be more resistant to compliments. Rather than shrugging off compliments as lies, you should try to set the goal of tolerating compliments when you receive them. This is important to do, even if it feels uncomfortable because it will be worth it in the long run.

4. Stop Criticizing Yourself

We are more likely to kick ourselves when we are down. When we have low self-esteem, we tend to do even more damage to it by being self-critical. When you start to tell yourself all the things that you are doing wrong and criticizing yourself for who you are, think twice about what you are saying. By taking a few minutes to recognize the self-criticism, you will give yourself the ability to start building yourself up instead.

5. Remind Yourself of Your Real Worth

Reminding yourself of your real worth is the best way to revive low self-esteem when your confidence sustains a blow. If you fail to get a promotion at work, write down everything that makes you a valuable employee, such as being reliable. Write a short paragraph or two about why each quality is essential and why others will appreciate it.

Building your self-esteem isn’t going to be an easy task, and it requires a lot of hard work, but the return you get will be invaluable if you do it correctly.

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Limiting beliefs, whether you realize it or not, have a profound effect on our lives. They can affect your life in so many ways, and none of the ways they can affect your life are good. When you can let go of your limiting beliefs, you can change your life and start living the life that you've always wanted. Here are three ways that your limiting beliefs are holding you back from realizing your dreams and living the life you want.

They Taint Your Experience of Living

When you are constricted by your limiting beliefs, you will do far fewer things over the course of your life. For example, if you believe that roller coasters are dangerous, you will probably never ride one, and you'd miss out on the thrill that so many others have experienced. No matter how great your life is at this current moment, you are holding onto beliefs that are stopping you from experiencing life to the fullest.

They Make You inefficient

The limiting beliefs that we are holding onto cause us to find an alternate path. If we believe that the best route won't work for us, we can spend a ton of time following a less direct way to work around our limiting belief. You may have always dreamed of being a teacher but believe that you can’t make a living as a teacher, so you do everything but teach. Save yourself time and deal with the beliefs that are holding you back rather than giving up on what you really want.

They Can Cause You to Unintentionally Harm Others

Your beliefs are more like a virus and less like math because they are more likely to be caught then they are to be taught. Even if you have the best of intentions, you can infect others with your limiting beliefs. The limiting beliefs that you pass onto others then affect them for the rest of their lives. You need to take some time and consider who you are infecting with your limiting beliefs and how those beliefs are affecting them and their own potential to live their best life.

Limiting beliefs can be incredibly destructive and will always keep you from achieving the life that you've always wanted. If you want to change your life you need to identify your limiting beliefs and start taking the necessary steps to overcome them.

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After you've determined who your target audience is, the next step in your content marketing plan is to ensure that you are making the right offers. The products and services that you are offering should be tailored to attract your primary customers. Your primary customers are what matter most and now that you’ve spent the time to identify them, it is now time to give them what they want.

To understand the kinds of offers that are more likely to be successful in your market, you have to go back and take a look at your primary customers. You must understand what they need, what their problems are, and their motivations in order to find the best offers to offer them. There is a degree of trial and error involved when developing the best offers and it can take some time for the perfect offer to materialize. You might come up with multiple offers that will serve your target audience. To find the right offer you need to have a deep understanding of what matters most to your primary customers. To pinpoint the most valuable thing to offer them, you have to have a deep understanding of your target audience.

Developing the Right Offer

Product development requires a lot of patience, whether you are developing a digital course, physical product, or consulting service. One of the most important things that you can do for your business is developing the right products. Your company is built on what you can offer your customers and simply throwing something together for the sake of having something to sell, is not the right way to grow your business. This makes market validation a critical part of developing the right offers for your target audience. Before you start designing your offering, it is essential to take the following key steps.

Get the Facts

While you might already have a pretty good idea about the problems your customers are facing and the solutions they are looking for, you still need to listen to your customers in order to clarify your offer. You can accomplish this in a number of different ways. You can start by surveying them and asking questions that will help you quickly determine if your assumptions are right. This will also help you decide whether they are using your product or service in the way you think they are and what it is doing for them.

To find out whether your beliefs about your customers are correct, you can ask them the following questions.....

Read the complete chapter inside this Free eBook which you can access by simply clicking the image:  

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One of the most powerful arms you can add to your overall marketing strategy is content marketing. Content marketing is used to establish you as a subject matter expert, which leads to an increase in your company’s revenue, as well as having a high-profit potential. However, creating content to build your audience and create a successful business is not a fast growth strategy. It takes months for the content you produce to grow into its potential.

Before you begin creating content for your business, you need to have a clear picture of your business goals if you want to develop a successful marketing strategy. This is especially true when it comes to content marketing. It is essential for you to have a consistent approach when it comes to the content that you are producing. Having a regular strategy provides you with content that keeps your audience engaged, resulting in them seeing you as an authority on the subject. When your business is seen as an authority on a subject, your audience is more likely to purchase from you when the time is right.

For your business to see a return on investment regarding your content marketing effort, it is essential that you develop a comprehensive ecosystem around your central content platform. Developing a complete system helps to leverage your resources to help you grow your business, rather than wasting your resources. For you to have a successful content marketing campaign, it is vital that you see your complete content marketing strategy as an ecosystem in which your content is a dynamic medium, where your customers are involved at every stage.

The Content Marketing Ecosystem

The content strategy that you first develop will grow and evolve. For your strategy to be healthy and productive, you must include many different elements. There are two main types of content that you will have to consider when developing your strategy; recurring content and content assets. Recurring content is content that builds your customer base over time, while content assets are used as a near-term client acquisition tool.

When working with a recurring system, there are six parts that need to be included to ensure a healthy ecosystem;

• High-quality front-end content
• An opt-in offer
• An email onboarding sequence
• An initial conversion opportunity
• A follow-up sequence
• Another conversion opportunity

The asset system consists of four parts and can be used on its own or combined with the recurring system. The four elements necessary for the asset content system to be useful are as follows;

• A high-quality long-form content asset
• An initial engagement opportunity
• An initial conversion opportunity
• A follow-up email sequence

Here is a quick look at the parts that you should include for both the recurring content system and the content asset system. .....

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