Prompting Smarter for Success with AI -part 3
Tip #4: Get AI to Deliver Variety for You to Choose From
With online marketing, there are often many different ways to do something. Take email subject lines, for example. You can ask a question, make a shocking statement, pique their interest with a teaser statement, and so on.
If you’re not sure which you’d prefer, prompt AI to give you a variety of styles. AI is there to be a creative mouthpiece for you. It’s not like it will take it hours to complete – it’ll be done in mere seconds.
You can do this for many things, like call to action statements, headlines, bulletpoint benefits lists, storytelling, and so on. You can even do it when asking AI for strategy advice, like monetization or being competitive.
Always ask for more than you need because if you just ask for a headline, it’ll give you exactly one. Then you have to keep prompting it. Instead, ask for a list of 20 headline options, all with a different type of slant and style.
Tip #5: Know How to Get AI Back on Track
AI sometimes needs redirection. If you practice steering it back to what you want, it will make the process much easier. AI prides itself on iteration, meaning it can work to refine the output to your liking.
But you want this process to be quick and painless. AI might start formatting something differently or using a different tone out of nowhere. You can redirect it by simply asking it to rewrite it and then add that it should “do it like you were doing before” or with specific instructions such as, “use more reader friendly language, please.”
Maybe it starts giving you short one-sentence bulletpoints instead of paragraphs. Just remind it to “write in paragraph form and expand on each point.” You don’t need to fully retrain AI – just gently nudge it back on track.
Tip #6: Track the Success of Your AI Prompts
Just sitting there nodding in approval of whatever output AI delivers is not hard evidence of its success. Whether you’re asking AI for content, ideas, strategy or analysis – you want to keep track of the prompts and requests you gave it and see how they pan out.
Were they effective in getting people on your list? Delivering traffic to your domain? Having people open their emails? What about converting into cold, hard cash? You can’t keep using the same prompts if you aren’t sure whether or not they work.
You won’t always have to track this, but especially in the beginning, it will pay off for you to go the extra mile and see what works best. Track the AI tool you used, the exact prompts (including and redirection), the date of the output and implementation – and a date when you need to come back and check the results.
Tip #7: Pay Attention to Updated Prompt Capabilities
AI is still in its infancy, even though it’s taken the world by storm (especially the online marketing industry). There are always new developments. For example, Google’s Gemini introduced an easy way to edit within the AI output instead of having to re-prompt AI.
You can simply highlight a section, and choose to remove it, expand it longer, shorten it, etc. ChatGPT now has a way to edit its DALLE images without having to re-prompt it to do something different.
OpenAI just recently announced that all free users can use custom GPTs in the marketplace. This might be something beneficial to you if you’re not using a paid tier. So pay attention to the news about AI because it might impact how you prompt the tool in the future.
AI is just a tool to assist you. It’s not expected to take over your business and churn out money for you on a continual basis. We all hope for that, but it’s you who sits behind the wheel guiding it, and prompting is the foundation for your success.....
