Day 3

Social Marketing Procedure - Make a Variety of Media Content to Share

This task involves creating media that you’re going to upload on whatever online real estate you’re consistently on. You’ll want to include this content on sites like your Facebook, Instagram, TikTok, Twitter, etc.

you’re sharing if it’s not your own work and tell the audience the purpose behind sharing it.

End by prompting the audience to comment (so that you’re interacting with them), like or share it. Make sure you’re checking back for engagement so that you keep the conversation alive....

Just as with other social media platforms, it’s the connections that you make that provide the most value to you. You should make it your driving goal on this site to locate the people you want to learn from – and lead.

This might be comedians, musicians, or others in the entertainment field. Or, it can be marketers or branding experts – other people who are creating a business. Many of these connections may offer the opportunity to take part in a Q & A session.

Many of the connections you can find here are people who already have a huge following on other social media sites. What you want to focus on is finding the people who will want to follow you as well.

That’s how you build your brand on the site. The way to find someone on the platform isn’t that difficult. There’s a search feature that will allow you to go through the member list.

Unlike other social media sites, there’s no way you can hide your profile. So anyone who joins will be able to see who you are as well as be able to read the information you put in your profile’s bio.

As soon as you join, you’ll be able to access the various rooms. When you see these rooms, the app will show you who’s in the room. Sometimes, the room will be packed with participants, but other times, there may only be a handful of people....

You might not have realized this yet, but Clubhouse is a place that’s ripe for potential product ideas that you can tap into. It’s also a great place where you can get the ideas that you may have already turned into products checked out by others.

The first thing you want to do is identify what’s missing or wanted in someone’s life. There are so many rooms with a lot of people talking about what they need. You can mine these conversations to find out what they feel they’re missing or what it is that would be helpful to them.

Sometimes during a conversation, someone might throw out a wish that has to do with a business or a personal need. You can dig through the conversations to find product ideas based on solving people’s problems.

You can also look for ways to improve on competitor’s products and bring something better to marketplace. For example, you might be in a room that’s related to the music industry and someone suggests a need for better distribution services.

That might spark the idea for you to create that service. Or you might come across an audience where some members are looking for better software within a niche. You might realize that you can provide that answer.

You can crowdsource information to help you generate product ideas. You might have an idea, but you’re wondering how it’ll go over with the public. You can use the audience to test that idea.....

The site uses followers to draw in a crowd as one way to create the opportunity to go viral. If you have a connection on the site and that person becomes a speaker, you’ll get a notice.

It’s the same way with you. Once you start speaking, those in your following list will get notified and can drop in on the conversation. You can go from a handful of people listening to thousands.

The more you interact within a room and the more you speak on stage, the more followers you’ll gain. But there are a few key tips to making sure you draw a large crowd that can lead you to viral fame on the platform.

The first is content. You must have something of value to talk about. That goes for any room that you’re in - even if you’re in a hobby room or just chatting about an interesting topic.

Have something to add to the conversation that invokes emotion or informs. Tap into the audience’s emotion and they’re with you. But you can only do this if you understand your audience.

That’s why you need to get to know the people in the room or in the club. The better you know or understand them, the more likely it is that you’ll go viral. Say something that matters and people will talk about it and you.

As soon as you open up the Clubhouse app, you’ll enter a hallway. This is the area that shows users what the active rooms are. Plus, you’ll see the events that are going to take place as well as the plus sign followed by the “Start a room” ability.

Once you enter the room that you choose, you’ll hear the conversation taking place and you’ll automatically part of the audience. If you decide you want to speak up, you’ll have to choose to raise your hand.

It’s up to the room creator or moderator to decide if you get to speak on the stage. You don’t have to worry about everyone talking over each other because Clubhouse doesn’t give this option.

The person who runs the room can mute or boot the speaker. In the room, you’ll be able to identify who the moderator is as well as who the speakers are. You’ll see this information at the top.

The top is known as the stage in each individual room. Anyone who’s being recognized as a speaker is on the stage. You’ll be able to see their profile photo as well as who they are.

There will be an icon on the speaker’s photo if they’re currently muted. You’ll also be able to see who the moderator is. What you want to be careful about is that you know what’s going on in the room’s conversation....

Social media is a type of platform that you can use to build your brand, boost your sales or connect with people in the same niche or other niches that you’d like to lead or learn about.

There are some familiar sites around that are household names - like Facebook, Twitter, Instagram and more. But now there’s a new social networking app called Clubhouse – and everyone is talking about it.

What’s the Difference Between Clubhouse and Other Social Media?

While most social networks are similar in nature, allowing images, videos and text communication, Clubhouse is different. Innovative. That’s because it uses live audio as the media format of choice.

This is a better form of interacting, because it’s easier to have a conversation with someone when it’s in real time. Plus, you’ll get the emotional impact and voice inflection from an audio based conversation when you’re networking that you don’t get just by reading what someone posts.

When you’re part of Clubhouse, you get the opportunity to join in discussions that are taking place live. It happens in real time, at all hours of the day and night, so if you miss that conversation, you don’t get a chance to go back and listen to it because nothing about the discussion gets saved.

The site has what are called rooms. You can choose to go into a room and listen to what everyone is talking about. There will be different topics, depending on the room you choose to enter...

Schedule Your Tweets

There are several free and low-cost tools that you can use to schedule your tweets. Using tools like Hootsuite, save you time and ensure that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers.

Tweet Inspirational Quotes

Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. You can use a free app like Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time.

Join a Twitter Chat

Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information.

Respond to People

Consider following users who engage in the same posts that you do. When you comment on, favorite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you.

Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Utilize these tips to increase your followers and grow your business.

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Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.

1. Images

A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.

2. Produce Great Content

One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.

3. Hold a Contest

People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest.