5 Guaranteed Ways to Get More Fans on Facebook

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Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new "likes" to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this number varies depending on your business and industry, capturing the loyalty of your target audience is essential. Here are five guaranteed ways to attract more visitors and garner more fans on Facebook.

1. Images

A regular part of your Facebook content strategy should revolve around images. Posting captivating and relevant pictures to your Facebook page is an excellent way for you to increase engagement with your audience. As your audience shares the photos that you post, you'll begin to see a boost in your reach, leading to more exposure and fans.

2. Produce Great Content

One of the quickest ways to lose fans is by posting less than stellar content. The most common reason people will, unlike a brand page, is because the business continues to post uninteresting content. Keep more of the fans that you've already gained by creating engaging content that adds value and meets the needs of your audience.

3. Hold a Contest

People love to win stuff. Holding a contest on your business Facebook page is still a great way to persuade people to like your page. It is essential to spread the word about the contest on your website as well as sending the information about it to your email list. If the contest is inventive enough, you'll be able to spread your reach even further and gain more fans. Just make sure that you make "liking" your page a requirement for your contest.