Building a business online requires you to handle many different tasks. You want to keep your attention on the steps that will bring in revenue. Usually, this means doing things like getting more subscribers on your list.

You can’t sell products if you don’t have an audience to pitch to. Whether you’re an info product creator, affiliate marketer, service provider or something else online, you need to get eyes on your offers so that you turn a profit with your online efforts.

It won’t do you any good if you put all your energy into building the business, but you fail to understand how to get people to your sites or to sign up for your mailing list. You must know how to attract people - and the best way to do that, contrary to some advice, is not by forking over a lot of your money to pay for space online like with social media ads.

Instead, you want to channel your energy into your search engine optimization (SEO) efforts. Doing this not only draws in an audience organically (and free), but it makes a difference in your long term goal - which is making your business financially sustainable.....

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